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- Tasks: Manage and grow affiliate partnerships to drive NetBet's growth across multiple markets.
- Company: Join GIMO, a leading marketing agency in the exciting iGaming industry.
- Benefits: Enjoy hybrid working, private health insurance, and learning opportunities.
- Other info: Be part of a diverse team committed to equality and innovation.
- Why this job: Make an impact in a dynamic environment with global gaming brands.
- Qualifications: Experience in affiliate marketing and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
About GIMO Global Interactive Marketing Online (GIMO) is a London-based leading independent marketing agency and software developer within the iGaming industry. GIMO works in close partnership with leading global gaming brands such as NetBet, 777, and betFIRST.
About NetBet Brand Since 2006, NetBet has delivered the ultimate online casino and sportsbook experience for its players across the globe. Alongside sports betting and casino, players have also enjoyed Lotto, Live Casino, and Poker products. With access to multiple languages across all its registered markets, thousands of industry-leading casino games, and daily sports events, NetBet has evolved into one of the world’s favourite online gaming brands. NetBet provides users with a friendly environment, total security, and reliable navigation.
Role Overview The Affiliate Account Manager plays a key role in driving NetBet’s growth by building, managing, and optimizing relationships with affiliate partners across multiple markets, primarily but not inclusive such as Greece, Finland, Austria, and other .com territories operating under our MGA licence. This role ensures the acquisition of high-quality traffic through affiliate networks, maximizes ROI, creates the affiliation strategy and identifies new market opportunities aligned with the company’s global strategy.
Duties and Responsibilities
- Manage and grow a diverse portfolio of affiliate partners across multiple markets to achieve monthly acquisition and revenue targets.
- Identify, negotiate, and onboard new affiliate partners and opportunities to expand NetBet’s reach, particularly in emerging MGA-licensed markets.
- Develop and execute tailored affiliate marketing strategies for Greece, Finland, Austria, .com markets, and other markets ensuring alignment with local customer behaviour and compliance standards.
- Monitor and optimize affiliate performance through regular analysis of key metrics (FTDs, NGR, ROI, conversion rates), proposing actionable improvements.
- Maintain strong relationships with affiliates through regular communication, transparency, and proactive support to maximize their engagement and performance.
- Collaborate with internal teams (CRM, SEO, PPC, Product, and Legal) to ensure consistent brand positioning and regulatory alignment.
- Track competitor activity and market trends to identify new acquisition opportunities and competitive advantages.
- Ensure compliance with responsible gaming and advertising regulations across all affiliate activities.
Person Specifications
Must Have:
- Extensive experience in affiliate marketing within the iGaming industry.
- Proven track record of managing and growing affiliate programs across multiple markets.
- Strong understanding of key affiliate KPIs (FTDs, CPA, RevShare, Hybrid models).
- Experience with affiliate tracking platforms.
- Proficiency in Excel and data analysis/reporting tools.
- Knowledge of various regulations and compliance best practices.
- Fluent in English (written and spoken).
- Excellent relationship-building and stakeholder management skills.
- Strong commercial mindset and negotiation ability.
- Analytical thinking with a results-driven approach.
- High degree of self-motivation and autonomy.
- Strong communication skills (verbal and written).
- Ability to manage multiple markets and priorities simultaneously.
- Cultural adaptability and sensitivity to market differences.
- Experience in the UK, Ireland, Italy, or Romania markets.
- Additional languages such as Greek, Italian, Finnish, or German.
- Understanding of SEO, PPC, and digital marketing attribution models, but also CRM Leadership potential and mentoring skills.
- Experience working within an international, matrix-structured organization.
- Familiarity with fast-paced, performance-driven environments.
KPIs
- FTDs — 100% of targeted FTDs according to yearly projections
- Net Gaming Revenue (NGR) from affiliates — Achieve monthly target per market
- Affiliate retention rate — ≥90% of top-tier partners
- New market activation — X new affiliates per quarter in targeted MGA markets
- ROI on affiliate channel or internally named Margin target — ≥X%
Behaviours & Commitments
- Own it. Take responsibility and follow through.
- Communicate early. Share progress and risks.
- Keep it simple. Prioritise outcomes over activity.
- Be trustworthy. Protect data and act with integrity.
Hybrid working [2 days in office/3 days remote] Private Health Insurance Learning and Development Programmes More benefits are available and will be discussed once successful. GIMO is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships.
Senior Affiliate Account Manager- NetBet employer: Global Interactive Marketing On-line Limited
Contact Detail:
Global Interactive Marketing On-line Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Affiliate Account Manager- NetBet
✨Tip Number 1
Network like a pro! Get out there and connect with people in the iGaming industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your achievements in affiliate marketing. When you get the chance to chat with potential employers, share these examples to demonstrate how you can drive results for their brand.
✨Tip Number 3
Be proactive! If you see a company you love, don’t wait for them to post a job. Reach out directly and express your interest. Tailor your message to show how your experience aligns with their needs, especially in markets like Greece or Finland.
✨Tip Number 4
Keep learning! The iGaming industry is always evolving, so stay updated on trends and regulations. Consider taking online courses or attending webinars. This not only boosts your knowledge but also shows potential employers that you’re committed to growth.
We think you need these skills to ace Senior Affiliate Account Manager- NetBet
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Affiliate Account Manager role. Highlight your experience in affiliate marketing, especially within the iGaming industry, and showcase your achievements with specific metrics.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for NetBet. Share your passion for the iGaming sector and how your skills align with our goals. Don't forget to mention any relevant languages you speak!
Showcase Your Analytical Skills: Since this role involves monitoring and optimising affiliate performance, make sure to highlight your proficiency in data analysis and reporting tools. Give examples of how you've used data to drive results in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Global Interactive Marketing On-line Limited
✨Know Your Numbers
As a Senior Affiliate Account Manager, you'll need to be familiar with key performance indicators like FTDs, NGR, and ROI. Brush up on these metrics before your interview, and be ready to discuss how you've used them to drive success in previous roles.
✨Showcase Your Market Knowledge
Since this role involves multiple markets, particularly those under the MGA licence, do your homework on the iGaming landscape in Greece, Finland, and Austria. Be prepared to share insights on local customer behaviour and compliance standards during your interview.
✨Demonstrate Relationship-Building Skills
Strong communication and relationship management are crucial for this position. Think of examples where you've successfully built partnerships with affiliates or stakeholders, and be ready to explain your approach to maintaining those relationships.
✨Be Data-Driven
The ability to analyse data and propose actionable improvements is key. Familiarise yourself with affiliate tracking platforms and Excel, and come prepared to discuss how you've used data analysis to optimise affiliate performance in the past.