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- Tasks: Create engaging marketing content and manage social media for recruitment brands.
- Company: Join a dynamic Comms & Marketing Team in Inverness.
- Benefits: Competitive salary, professional growth, and a supportive work environment.
- Why this job: Make an impact by enhancing brand presence and attracting top talent.
- Qualifications: Degree in Marketing or related field; experience in content creation and digital marketing.
- Other info: Collaborative culture with exposure to diverse recruitment sectors.
The predicted salary is between 28800 - 48000 £ per year.
An exciting opportunity has become available for a dynamic and skilled Marketing Specialist (Recruitment) to join the Comms & Marketing Team (Corporate Services) in Inverness, who will be responsible for managing and executing marketing activities for their portfolio of recruitment businesses. This role will involve content creation, social media management, digital advertising, event management, analytical reporting, website optimisation and SEO, playing a critical role in enhancing the brand presence, talent attraction, and supporting the growth and success of each of the individual businesses.
The Marketing Specialist (Recruitment) will support the portfolio's objectives by:
- Shaping how the individual recruitment brands are presented to the market, ensuring each business has a clear, credible and consistent profile across digital channels, campaigns and client-facing materials.
- Playing a key part in supporting the promotion of new services and technology-led solutions within individual recruitment brands, helping candidates and clients understand brand-specific value.
- Supporting the attraction of high-quality candidates aligned to each brand’s sector focus geography and delivery model.
- Helping raise the profile of each recruitment business with existing and prospective clients, by supporting business development with targeted marketing activity, thought leadership and sector-focused content.
Key Responsibilities
- Create and manage high-quality marketing content for social media, websites, campaigns, email, press releases and client-facing materials.
- Manage social media channels across all recruitment brands, maintaining distinct tone and messaging, driving audience engagement, and growing presence, particularly on LinkedIn and Facebook.
- Plan, run and manage paid digital advertising campaigns across platforms such as Google Ads and LinkedIn.
- Maintain and update recruitment websites, ensuring content is current, clear, brand-aligned and optimised for search engines.
- Support the planning and promotion of events such as job fairs, exhibitions, conferences and recruitment open days, and measure the ROI for future planning.
- Own and manage a suite of recruitment marketing KPIs across all four recruitment brands, covering areas such as candidate attraction, application volumes, campaign performance, and digital engagement.
- Produce regular performance reports for recruitment leadership and Corporate Services, showing how marketing activity across websites and social media is performing and where improvements are required.
- Analyse trends across sectors, roles and locations to support recruitment and business development planning.
- Work closely with the Comms & Marketing team, as well as recruitment teams and business development colleagues to ensure marketing activity supports live hiring needs and growth plans.
- Coordinate with external agencies for digital marketing, content production and campaign delivery when required.
Criteria
- Ideally to hold a Bachelor’s degree in Marketing, Communications, Digital Media or related field.
- Experience in Marketing, ideally within recruitment or professional services.
- Strong experience in content creation, bringing creative thinking and the ability to generate engaging content.
- Proficiency in digital marketing tools and platforms, including content management/scheduling systems, social media management tools, and analytics tools.
- Strong communication and organisational skills with the ability to manage multiple projects and deadlines.
- Analytical mindset with attention to detail and a creative approach to problem-solving.
What On Offer
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and supportive work environment.
- Exposure to a diverse portfolio of recruitment brands and sectors.
If you would like to find out more please contact Lyndsey at Global Highland.
Marketing Specialist in Inverness employer: Global Highland Limited
Contact Detail:
Global Highland Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist in Inverness
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best marketing content, social media campaigns, and any analytics reports you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Tailor your approach! When you find a role that excites you, customise your pitch to highlight how your experience aligns with their needs. Use the job description as a guide to show them you’re the perfect fit.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team. Don’t miss out on this opportunity!
We think you need these skills to ace Marketing Specialist in Inverness
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Specialist role. Highlight your experience in content creation, social media management, and digital marketing tools. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in recruitment and how you can enhance our brand presence. Keep it engaging and relevant to the job description.
Showcase Your Creativity: Since this role involves content creation, don’t hesitate to showcase your creative side. Include examples of past campaigns or projects you've worked on that demonstrate your ability to engage audiences and drive results.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Global Highland Limited
✨Know Your Stuff
Before the interview, dive deep into the company’s recruitment brands and their marketing strategies. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you tailor your responses to align with their goals.
✨Showcase Your Creativity
Prepare examples of your past content creation and marketing successes. Bring along a portfolio or case studies that highlight your ability to engage audiences and drive results. This is your chance to demonstrate how your creative thinking can enhance their brand presence.
✨Be Data-Driven
Since the role involves analytical reporting, be ready to discuss how you've used data to inform your marketing decisions in the past. Prepare to talk about specific KPIs you've managed and how you measured success. This will showcase your analytical mindset and attention to detail.
✨Ask Smart Questions
At the end of the interview, don’t shy away from asking insightful questions about their current marketing challenges or upcoming projects. This shows that you’re proactive and genuinely interested in contributing to their success, plus it gives you a better understanding of what they need from you.