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- Tasks: Own and optimise Google Ads while enhancing brand visibility through PR and digital communications.
- Company: Fast-growing private jet brokerage in the luxury aviation sector.
- Benefits: Competitive salary, flexible working pattern, and impactful role in a dynamic environment.
- Why this job: Make a real impact on lead generation and brand authority in luxury markets.
- Qualifications: Hands-on Google Ads experience and strong communication skills.
- Other info: Join a fast-paced team with significant growth opportunities and a proven track record.
The predicted salary is between 40000 - 48000 £ per year.
Location: London, Shoreditch
Salary: £40,000 - £48,000 depending on experience
Working Pattern: 3 days per week in office
Start: ASAP
About the Role
Global Charter is a fast-growing private jet brokerage operating at the top end of private aviation. Our clients include UHNW individuals, founders, investors and global decision-makers who expect discretion, precision and excellence.
For over four years, we have successfully generated qualified inbound enquiries through Google Ads via external partners. We are now bringing this function in-house to gain greater control, speed and commercial alignment. This is a performance-first role.
Approximately 50% of your time will be dedicated to owning and optimising our Google Ads account. The remaining 50% will focus on strengthening brand authority and visibility through PR, email and digital communications. Your primary mandate is clear: Protect and improve our lead generation engine while elevating how the brand is perceived.
Key Responsibilities
- Google Ads Performance Management - Priority Focus
- You will take full ownership of an established Google Ads account managing a five-figure monthly budget.
- Structure, optimise and scale Search campaigns targeting high-intent private aviation keywords.
- Manage bidding strategies and budget allocation to maximise efficiency.
- Reduce cost per qualified lead while maintaining or increasing volume.
- Refine keyword strategy, match types and negative keywords.
- Write and test high-conversion ad copy aligned with a luxury audience.
- Monitor and improve Quality Score, CTR, CPA and overall account health.
- Ensure robust conversion tracking and attribution accuracy.
- Conduct structured A / B testing across ads and landing pages.
- Deliver clear monthly reporting tied directly to commercial performance.
- Use AI tools to accelerate analysis, testing and optimisation.
- PR & Brand Authority - Supporting Commercial Growth
- Alongside performance management, you will strengthen Global Charter’s authority within luxury, travel and business markets.
- Identify and secure relevant press coverage in high-quality publications.
- Draft press releases and thought leadership content.
- Build relationships with journalists and media contacts.
- Position senior leadership for commentary opportunities.
- Develop strategic brand angles aligned with our target audience.
- Track PR visibility and impact.
- Email Marketing
- Plan and execute segmented campaigns to prospects and clients.
- Support broker activity through intelligent sequencing.
- Improve engagement and conversion through structured testing.
- Use AI tools to refine subject lines, messaging and timing.
What We’re Looking For
- Proven hands-on Google Ads experience - Search essential.
- Experience managing five-figure monthly budgets.
- Strong understanding of CPC, CPA, ROAS and conversion tracking.
- Comfortable being accountable for measurable lead generation performance.
- Commercially minded and data-driven.
- Confident writing for premium or high-value audiences.
- Exposure to PR or media outreach.
- Strong written communication and attention to detail.
- Comfortable using AI tools to improve workflow and analysis.
Why This Role Is Different
- You inherit a Google Ads account with a four-year proven track record.
- You control a meaningful monthly budget.
- Your work directly impacts revenue and broker performance.
- You build both performance expertise and high-level brand positioning.
- You operate in a fast-moving, ambitious luxury business.
Google Ads & Brand Executive in Slough employer: Global Charter
Contact Detail:
Global Charter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ads & Brand Executive in Slough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! If you’ve got experience with Google Ads, create a mini portfolio showcasing your best campaigns. Use data to highlight your successes and be ready to discuss them in interviews. We love seeing real results!
✨Tip Number 3
Prepare for the interview like it’s the Super Bowl! Research the company, understand their brand, and think about how you can contribute to their goals. Tailor your answers to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from candidates who are genuinely interested in joining our team!
We think you need these skills to ace Google Ads & Brand Executive in Slough
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your Google Ads experience and any relevant achievements that show you can manage a five-figure budget. We want to see how you've driven performance in past roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the luxury sector and how your skills align with our goals at Global Charter. Let us know how you can elevate our brand authority!
Showcase Your Data Skills: Since this role is all about performance, make sure to highlight your data-driven mindset. Share examples of how you've used metrics to improve campaigns or drive lead generation. We love numbers that tell a story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Global Charter
✨Know Your Google Ads Inside Out
Make sure you brush up on your Google Ads knowledge before the interview. Be ready to discuss your hands-on experience with managing budgets, optimising campaigns, and improving lead generation. Prepare specific examples of how you've successfully reduced costs or improved performance metrics in previous roles.
✨Showcase Your Brand Authority Skills
Since this role involves strengthening brand authority, think about how you can demonstrate your PR and media outreach experience. Bring examples of press releases or campaigns you've worked on that elevated a brand's visibility. Highlight any relationships you've built with journalists or media contacts.
✨Be Data-Driven and Commercially Minded
This position is all about performance, so be prepared to discuss how you've used data to drive decisions. Familiarise yourself with key metrics like CPC, CPA, and ROAS, and be ready to explain how you've tracked and reported on these in the past. Show them you're not just about creativity but also about measurable results.
✨Embrace AI Tools for Efficiency
The job mentions using AI tools for analysis and optimisation, so come equipped with examples of how you've leveraged technology in your previous roles. Whether it's refining ad copy or improving workflow, showing that you're comfortable with AI will set you apart as a forward-thinking candidate.
