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- Tasks: Manage key client relationships and drive new business growth.
- Company: Dynamic advertising agency in London with a focus on innovation.
- Benefits: Competitive salary, career development, and a vibrant team culture.
- Why this job: Be a strategic partner and make a real impact in a fast-paced environment.
- Qualifications: 5-7 years in account management with a proven track record in business development.
- Other info: Opportunity to mentor junior team members and lead exciting campaigns.
The predicted salary is between 36000 - 60000 ÂŁ per year.
The Senior Account Manager is both a strategic client partner and business builder, responsible for managing key client relationships while also driving agency growth through new business acquisition. This role goes beyond account servicing; the Senior Account Manager is expected to proactively identify, pursue, and close new business opportunities while ensuring existing clients receive exceptional service. They act as a trusted advisor, providing strategic leadership and ensuring the agency consistently delivers innovative, resultsâdriven campaigns. The ideal candidate combines strategic thinking, strong relationship management, and commercial acumen with a proven track record of winning new clients and expanding agency revenues.
Key Responsibilities
- Client Management & Retention
- Serve as the primary point of contact for key clients, ensuring smooth communication and delivery of services.
- Build deep, trusted relationships with clients to strengthen retention and loyalty.
- Proactively anticipate client needs and provide strategic solutions to drive measurable results.
- Conduct regular performance reviews and strategy sessions to align on objectives and growth plans.
- Business Development Organic & New Business
- Bring in new business by identifying, pitching, and securing new clients and projects.
- Actively prospect and build relationships with potential clients through networking, referrals, and industry events.
- Work with leadership to develop and execute a business development strategy for the agency.
- Prepare and deliver compelling pitches, proposals, and presentations tailored to prospective clients.
- Identify upselling and crossâselling opportunities within existing accounts to expand the agency's scope of work.
- Maintain a robust pipeline of leads and regularly report on business development progress and outcomes.
- Strategic Planning
- Translate client briefs and business objectives into clear, actionable strategies.
- Collaborate with internal teams (creative, strategy, media, production) to deliver campaigns that align with client KPIs.
- Develop annual plans and campaign roadmaps to support longâterm client and agency growth.
- Use data and insights to measure success and optimize future campaigns.
- Project & Campaign Oversight
- Oversee the endâtoâend management of campaigns to ensure timely, onâbudget, and highâquality delivery.
- Coordinate crossâfunctional teams to align resources and timelines.
- Review and approve key deliverables before presenting to clients.
- Quickly resolve issues to ensure smooth execution and client satisfaction.
- Team Leadership & Mentorship
- Manage and mentor junior account team members, providing guidance, training, and development opportunities.
- Build a collaborative, performanceâdriven team culture that supports creativity and innovation.
- Help allocate team resources effectively across multiple accounts and pitches.
- Financial Management
- Create and manage budgets for client accounts and pitches.
- Monitor project profitability and track revenue against targets.
- Work with leadership to forecast revenue growth and plan resources accordingly.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, Communications, or related field.
- 5â7 years of experience in account management and business development, ideally within an advertising or communications agency.
- Proven track record of winning new clients and expanding agency revenue streams.
- Strong understanding of integrated marketing, including digital, social, media, experiential, and PR campaigns.
- Skilled in developing and delivering compelling pitches and proposals.
- Excellent negotiation, presentation, and networking skills.
- Familiarity with CRM and pipeline tracking tools.
Soft Skills
- Entrepreneurial mindset with a hunter mentality for driving new business.
- Strategic thinker with exceptional problemâsolving abilities.
- Strong interpersonal and relationshipâbuilding skills.
- Ability to lead and inspire teams while managing multiple priorities.
- Resilience and adaptability in a fastâpaced environment.
Key Performance Indicators (KPIs)
- New business revenue generated from successfully closed pitches and clients.
- Growth of existing accounts through upselling and crossâselling.
- Client satisfaction and retention rates.
- Profitability and revenue growth of managed accounts.
- Successful, onâtime, and highâquality delivery of campaigns.
- Team performance and development.
Senior Account Manager in London employer: global-careers-group
Contact Detail:
global-careers-group Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Senior Account Manager in London
â¨Tip Number 1
Networking is key! Get out there and connect with people in the industry. Attend events, join relevant groups, and donât be shy about reaching out to potential clients on LinkedIn. Remember, itâs all about building those relationships!
â¨Tip Number 2
When youâre pitching, tailor your approach! Make sure you understand the clientâs needs and show them how you can solve their problems. A personalised pitch can make all the difference in winning that new business.
â¨Tip Number 3
Follow up after meetings or pitches. A quick email thanking them for their time and reiterating your key points can keep you top of mind. It shows youâre proactive and genuinely interested in working with them.
â¨Tip Number 4
Donât forget to leverage our website! Weâve got loads of resources and tips that can help you stand out in your job search. Plus, applying through us gives you a better chance of landing that Senior Account Manager role!
We think you need these skills to ace Senior Account Manager in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Account Manager role. Highlight your experience in client management and business development, and show us how you can bring value to our team at StudySmarter.
Showcase Your Achievements: Donât just list your responsibilities; we want to see your successes! Include specific examples of how you've won new clients or expanded existing accounts. Numbers and results speak volumes!
Be Authentic: Let your personality shine through in your application. Weâre looking for someone who can build strong relationships with clients, so showing us your interpersonal skills and unique approach will definitely help you stand out.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss any important updates from our team!
How to prepare for a job interview at global-careers-group
â¨Know Your Clients Inside Out
Before the interview, research the company's key clients and their industries. Understand their needs and challenges so you can discuss how you would build and maintain those relationships effectively.
â¨Showcase Your Business Development Skills
Prepare specific examples of how you've successfully brought in new business in the past. Be ready to discuss your approach to identifying opportunities and closing deals, as this role heavily focuses on growth.
â¨Demonstrate Strategic Thinking
Think about how you would translate client briefs into actionable strategies. Be prepared to share your thought process on developing campaign roadmaps and how you measure success using data and insights.
â¨Highlight Team Leadership Experience
Since mentoring junior team members is part of the role, come equipped with examples of how you've led teams in the past. Discuss how you foster collaboration and support creativity within your team.
