Senior National Account Manager Wholesale
Senior National Account Manager Wholesale

Senior National Account Manager Wholesale

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead and manage key national wholesale accounts while driving growth and strategic planning.
  • Company: Global Brands Ltd is a top independent drinks brand developer with iconic products like VK and HOOCH.
  • Benefits: Enjoy a competitive salary, performance incentives, car allowance, private healthcare, and 25 days holiday.
  • Why this job: Join a dynamic team in a fast-paced environment, shaping the future of the drinks industry.
  • Qualifications: Experience in managing large-scale wholesale accounts and strong analytical skills are essential.
  • Other info: Based in an award-winning hotel, we value diversity and welcome applicants from all backgrounds.

The predicted salary is between 43200 - 72000 £ per year.

We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.At Global Brands, we are more than just beverages; we\’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.Role overviewWe are looking for an experienced, commercially astute sales leader to take on this key strategic role as Senior National Account Manager – Wholesale within our fast-growing, independently owned UK drinks business.You will have direct responsibility for managing some of our largest national wholesale partners, so we’re looking for a skilled account manager with strong experience in the wholesale sector — ideally with a background in managing accounts with major UK brewers or national on-trade wholesalers.This is a hands-on, high-impact role that involves working across multiple stakeholder groups. You will be an analytical thinker who thrives in fast-paced, evolving environments, and brings both strategic thinking and operational discipline to everything you do.Key responsibilities:

  • Develop and implement strategic account plans for the wholesale channel.
  • Manage and grow key national wholesale accounts, delivering strong customer relationships and commercial results.
  • Identify and pursue new business opportunities to support growth targets.
  • Lead joint business planning and negotiations with wholesale partners.
  • Collaborate cross-functionally (marketing, supply chain, finance) to deliver integrated solutions.
  • Analyse account performance and generate insights to drive continuous improvement.
  • Monitor market trends and competitor activity to inform strategy and tactics.
  • Prepare sales forecasts and contribute to budgeting processes in line with company targets.
  • Report on key KPIs and metrics using Salesforce and other internal reporting tools.
  • Take full ownership of your commercial targets and deliverables.
  • Consistently seek ways to exceed expectations, building and delivering high-growth budgets.
  • Contribute actively to a culture of innovation, accountability, and growth.

The Person:

  • Proven experience managing large-scale national wholesale accounts.
  • Strong negotiation, communication, and relationship-building capabilities.
  • Commercially minded with experience managing complex P&Ls.
  • Highly analytical, with the ability to translate data into actionable insights.
  • Confident managing multiple internal and external stakeholder relationships.
  • Results-driven with a track record of exceeding commercial goals.
  • Self-motivated, energetic, and adaptable — thrives in high-growth, agile environments.
  • Able to identify performance gaps and proactively drive improvement strategies.
  • A collaborative team player with a growth mindset and passion for new business development.
  • Solid knowledge of the alcoholic drinks category and evolving market trends.

The Package:Highly competitive salary package including performance-based incentives, car allowance or company car, company pension, private healthcare package, 25 days holidayhttps://dev.globalbrands.co.ukhttp://www.franklinandsons.co.ukGlobal Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.Please advise us if you require any adjustments during the interview process. #J-18808-Ljbffr

Senior National Account Manager Wholesale employer: Global Brands Ltd

At Global Brands Ltd, we pride ourselves on being more than just a drinks company; we are a vibrant community that fosters innovation and growth. Located in the award-winning 4-star Hotel CASA in Chesterfield, our work culture is dynamic and collaborative, offering employees exceptional benefits such as a competitive salary, performance-based incentives, and opportunities for professional development. Join us to be part of a forward-thinking team that values your contributions and supports your career journey in the exciting world of beverage brand development.
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Contact Detail:

Global Brands Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior National Account Manager Wholesale

✨Tip Number 1

Familiarise yourself with Global Brands Ltd and their product range. Understanding their key brands like VK, HOOCH, and Franklin & Sons will help you speak confidently about how your experience aligns with their offerings during discussions.

✨Tip Number 2

Network within the drinks industry, especially with professionals who have experience in wholesale accounts. Building connections can provide insights into the company culture and expectations, which can be invaluable during your interview.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully managed large-scale national wholesale accounts in the past. Highlighting your achievements in driving growth and building relationships will demonstrate your capability for this role.

✨Tip Number 4

Stay updated on current market trends and competitor activities in the alcoholic drinks sector. Being able to discuss these insights during your interview will show that you're proactive and knowledgeable about the industry.

We think you need these skills to ace Senior National Account Manager Wholesale

Account Management
Negotiation Skills
Relationship Building
Commercial Acumen
Analytical Thinking
Data Analysis
Sales Forecasting
Budget Management
Stakeholder Management
Market Trend Analysis
Cross-Functional Collaboration
Performance Improvement Strategies
Results-Driven Mindset
Knowledge of the Alcoholic Drinks Category
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in managing national wholesale accounts. Emphasise your achievements in sales, negotiation, and relationship-building, particularly within the drinks sector.

Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Global Brands Ltd and their market position. Discuss how your skills align with their needs, particularly your analytical thinking and ability to drive growth.

Highlight Relevant Skills: In your application, focus on key skills mentioned in the job description, such as commercial acumen, stakeholder management, and data analysis. Use specific examples to demonstrate these abilities.

Showcase Industry Knowledge: Demonstrate your knowledge of the alcoholic drinks category and current market trends in your application. This will show your passion for the industry and your readiness to contribute to the company's success.

How to prepare for a job interview at Global Brands Ltd

✨Know Your Numbers

As a Senior National Account Manager, you'll need to demonstrate your understanding of P&L management. Be prepared to discuss specific figures from your previous roles, including how you improved account performance and drove revenue growth.

✨Showcase Your Strategic Thinking

This role requires a strategic mindset. Prepare examples of how you've developed and implemented successful account plans in the past, particularly in the wholesale sector. Highlight your ability to analyse market trends and competitor activity.

✨Build Relationships

Relationship-building is key in this position. Think of instances where you've successfully managed relationships with major stakeholders or partners. Be ready to discuss your approach to negotiation and collaboration across different teams.

✨Demonstrate Your Analytical Skills

The ability to translate data into actionable insights is crucial. Prepare to discuss how you've used analytics to inform your strategies and decisions in previous roles. Bring examples of how your analytical skills have led to tangible improvements.

Senior National Account Manager Wholesale
Global Brands Ltd
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