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For Companies At a Glance
- Tasks: Drive sales growth and build relationships in the vibrant London beverage scene.
- Company: Join American Beverage Marketers, a global leader in cocktail solutions.
- Benefits: Competitive salary, performance bonuses, health scheme, and 25 days holiday.
- Why this job: Make a real impact in a dynamic market with innovative brands.
- Qualifications: Sales experience in the drinks industry and strong relationship-building skills.
- Other info: Exciting career progression opportunities and a supportive work environment.
The predicted salary is between 36000 - 60000 £ per year.
From our founding, American Beverage Marketers set out to be the best at one thing and one thing only – cocktail mixes and ingredients. Each of our four core brands, Master of Mixes, Finest Call, Reà l Infused Exotics, and Agalima Organic, serve a very specific market, and they have been created to successfully address a cross section of functions throughout the category.
By offering a variety of product lines, we’re better able to meet the multiple and varied needs of our diverse global customer base. From source to sip, we’re dedicated to creating the best cocktail ingredients in the world.
We are excited to announce a fantastic career opportunity as we continue our rapid growth throughout 2025 with our UK distribution partner Global Brands Limited. As the global leader in cocktail solutions, with our brands consistently ranked #1 worldwide, we are now seeking a London Sales Manager to join our expanding UK team.
This role will be at the forefront of strengthening and driving the presence of our On Trade brands while also building momentum across our Off Trade portfolio. Based in London, this position provides a unique platform to take ownership of a key market and play a pivotal role in shaping the next stage of our success story.
Key Responsibilities
- Drive sales growth and brand visibility within the London on Trade sector, cultivating strong relationships with bars, restaurants, and distributors.
- Expand and develop our presence within the Off Trade market, securing partnerships with retail, wholesale, and e-commerce channels.
- Deliver sales targets through a combination of strategic planning, market activation, and relationship management.
- Act as a brand ambassador for American Beverage Marketers, ensuring our products remain the go-to cocktail solution for professionals and consumers alike.
- Leverage insights, market knowledge, and industry networks to identify opportunities, influence decision-makers, and strengthen our market leadership.
- Record daily activity and maintain an up-to-date Daily Sales Report in Salesforce.
The Person
- London-based, with a strong knowledge of the On Trade and Off Trade beverage landscape.
- Proven track record in sales, ideally within the drinks industry.
- Established relationships and networks in both trade environments, with the ability to quickly build new partnerships.
- Commercially driven, ambitious, and passionate about mixology, hospitality, and premium beverages.
- Strong communicator and negotiator, able to thrive in a fast-paced, competitive market.
- Highly motivated to succeed in a fast-paced, competitive environment.
- Hands-on and hard-working, with a proactive, can-do approach.
- Flexibility as some evening and weekend work will be required to meet customer needs and drive growth across key on-trade periods and special events.
Why Join Us?
This is a rare opportunity to join a global category leader at a time of extraordinary growth. You will be able to make a real impact in one of the world’s most dynamic beverage markets, supported by innovative brands that are loved and trusted worldwide.
What’s in it for you?
- Full-time / Permanent Contract (long-term position).
- Competitive salary.
- Performance-based annual bonus.
- Travel expenses.
- Enrolment into our health & wellbeing scheme.
- Death in service.
- 25 days holiday.
- Pension.
- Opportunities for career progression within the business.
- Access to our in-house Global Academy.
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London Sales Manager ABM employer: Global Brands Ltd
Contact Detail:
Global Brands Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land London Sales Manager ABM
✨Network Like a Pro
Get out there and mingle! Attend industry events, trade shows, or even local bar meet-ups. Building relationships with key players in the On Trade and Off Trade sectors can open doors that a CV just can't.
✨Show Your Passion
When you get the chance to chat with potential employers, let your love for mixology and premium beverages shine through. Share your insights on trends and what makes a great cocktail – it’ll show you’re not just another candidate, but someone who truly cares about the industry.
✨Leverage Social Media
Use platforms like LinkedIn to connect with industry professionals and showcase your expertise. Share articles, comment on trends, and engage with brands you admire. This can help you stand out and be remembered when opportunities arise.
✨Apply Directly Through Us
Don’t forget to check out our website for the latest job openings. Applying directly through us not only shows your interest but also gives you a better chance of being noticed by our hiring team. Let’s make this happen together!
We think you need these skills to ace London Sales Manager ABM
Some tips for your application 🫡
Show Your Passion for Mixology: When you're writing your application, let your love for cocktails and mixology shine through! We want to see that you're not just looking for a job, but that you're genuinely excited about being part of the cocktail solutions world.
Highlight Your Sales Experience: Make sure to showcase your proven track record in sales, especially within the drinks industry. We’re keen on seeing how your past experiences can help us drive growth and brand visibility in London’s vibrant market.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that align with our job description. This shows us that you’ve done your homework and are serious about joining our team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Global Brands Ltd
✨Know Your Cocktails
As a London Sales Manager for American Beverage Marketers, you need to be well-versed in cocktail mixes and ingredients. Brush up on your mixology knowledge and be ready to discuss how different products can enhance the cocktail experience. This will show your passion for the industry and help you connect with the interviewers.
✨Showcase Your Network
Highlight your established relationships within the On Trade and Off Trade sectors. Be prepared to share specific examples of how you've successfully built partnerships in the past. This demonstrates your ability to leverage connections to drive sales growth, which is crucial for this role.
✨Demonstrate Strategic Thinking
American Beverage Marketers is looking for someone who can deliver sales targets through strategic planning. Come prepared with ideas on how you would approach market activation and relationship management in London. This shows that you’re not just reactive but proactive in driving brand visibility.
✨Be Ready for Real-Life Scenarios
Expect situational questions that assess your problem-solving skills and adaptability in a fast-paced environment. Think of examples from your previous roles where you had to negotiate or overcome challenges. This will illustrate your hands-on approach and readiness to thrive in a competitive market.
