Key Account Manager West Midlands

We are Global Brands Ltd - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons. Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams. At Global Brands, we are more than just beverages; we’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.

The Role

With our diverse portfolio of products, the Key Account Manager (KAM) for the On Trade Field Sales Team will be responsible for managing and developing relationships with regional key accounts in the on-trade retail channel covering many different sectors including pubs, bars, nightclubs and Food Service. The KAM will play a critical role in driving sales growth, increasing brand visibility, and ensuring customer satisfaction across a strong customer base and through developing new business. This role requires a strategic thinker with strong negotiation skills and a deep understanding of the on-trade market who continuously builds knowledge and understanding of key market trends and opportunities. The KAM will be prepared to take initiative and respond pro-actively to opportunities for growth.

Key responsibilities:

• Develop and maintain strong relationships with key on-trade accounts to drive sales and ensure long-term partnerships.
• Implement and execute the sales strategy for the on-trade channel, aligning with the company's overall objectives.
• Identify and pursue new business opportunities within the on-trade sector, including expanding distribution and increasing product listings.
• Facilitate negotiations with key accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
• Conduct market analysis to identify trends, competitor activity, and opportunities for growth within the on-trade sector.
• Strive to meet sales targets for assigned accounts and territory, regularly reporting on performance and adjusting strategies as needed.
• Provide exceptional customer service to key accounts, resolving any issues promptly and effectively.
• Work closely with the marketing, supply chain, and other internal teams to ensure alignment and support for key account initiatives.
• Prepare regular reports on sales performance, market conditions, and account activity, providing insights and recommendations to the Regional Sales Manager.

The person:

• Commercial account management experience within the On Trade Drinks sector.
• PC literacy including PowerPoint, PDF, and Excel.
• Experience of Salesforce would be advantageous.
• Strong negotiation, organisation and influencing skills.
• Self-motivated/ Desire to deliver results / Energise others.

The Package:

• Competitive salary.
• Performance based annual bonus.
• Company car or car allowance.
• Enrolment into our health & wellbeing scheme.
• 25 days holiday.
• Pension.
• Opportunities for career progression within the business.
• Access to our in-house Global Academy.

Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries. Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.