At a Glance
- Tasks: Drive brand visibility and sales in the drinks market across East Scotland.
- Company: Join Global Brands Ltd, a leading independent drinks brand development business.
- Benefits: Enjoy a competitive salary, performance bonuses, and a company car.
- Other info: Dynamic role with opportunities for growth and collaboration.
- Why this job: Be a brand ambassador and make a real impact in the drinks industry.
- Qualifications: Experience in beverage sales or on-trade operations is a plus.
The predicted salary is between 40000 - 50000 € per year.
We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We’ve developed some of the best performing brands in the marketplace such as VK, HOOCH and Franklin. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.
The Role
With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on‑premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on‑trade environment.
Key responsibilities
- Identify and pursue new business opportunities within the on‑trade sector in your territory, expanding distribution and increasing product listings.
- Implement and execute the sales strategy for the on‑trade channel, aligning with the company's overall objectives.
- Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
- Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
- Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
- Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long‑term partnerships.
- Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
- Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
- Maintain accurate and up‑to‑date records of all customer interactions and sales activities in the CRM system.
- Analyse client data to identify trends and opportunities for upselling or cross‑selling.
The person
- Experience in the realm of beverage sales and/or a practical background in on‑trade operations would be advantageous.
- PC literacy including PowerPoint, PDF, and Excel.
- Experience of Salesforce would be advantageous.
- Strong negotiation, organisation and influencing skills.
- Self‑motivated and results‑driven.
- Exceptional problem‑solving skills and the ability to work under pressure.
- Ability to build and maintain strong relationships with clients and internal teams.
- Strong organisational and time‑management skills.
The Package
- Competitive salary
- Performance based annual bonus
- Company car/car allowance/travel expenses
- Enrolment into our health
Business Development Manager East Scotland in Edinburgh employer: Global Brands Ltd
At Global Brands Ltd, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration. Our Business Development Managers benefit from competitive salaries, performance-based bonuses, and opportunities for professional growth within the dynamic drinks industry, all while working from our award-winning 4-star Hotel CASA in Chesterfield, which enhances both work-life balance and employee experience.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager East Scotland in Edinburgh
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the drinks sector. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Show off your skills! Prepare a killer pitch that highlights your experience in beverage sales and your knack for building relationships. When you get the chance to chat with hiring managers, make sure you leave a lasting impression.
✨Tip Number 3
Research is key! Familiarise yourself with Global Brands Ltd’s portfolio and their market position. This will not only help you in interviews but also show your genuine interest in the company and its products.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, you’ll have access to all the latest job openings and updates directly from us at Global Brands Ltd.
We think you need these skills to ace Business Development Manager East Scotland in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in beverage sales and any relevant achievements that showcase your skills in driving distribution and brand visibility.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for Global Brands Ltd. Share your passion for the drinks industry and how your background aligns with our mission of enhancing moments and forging connections.
Showcase Your Negotiation Skills:Since negotiation is key in this role, provide examples in your application that demonstrate your strong negotiation and influencing skills. We want to see how you've successfully secured favourable terms in past roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Global Brands Ltd
✨Know Your Brands
Before the interview, dive deep into Global Brands Ltd's portfolio. Familiarise yourself with their key products like VK and HOOCH. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in the past. Think about how you can apply those experiences to drive distribution and brand activation in the on-trade sector. Be ready to share examples of how you've successfully increased market share or visibility for previous brands.
✨Demonstrate Relationship Building Skills
Highlight your ability to build and maintain strong relationships with clients. Prepare anecdotes that showcase your negotiation skills and how you've resolved issues effectively. This role is all about partnerships, so showing you can foster long-term connections is key.
✨Be Data-Driven
Since analysing client data is part of the job, come prepared with examples of how you've used data to identify trends or opportunities in your previous roles. Discuss any experience you have with CRM systems like Salesforce, as this will demonstrate your readiness to hit the ground running.
