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- Tasks: Drive brand visibility and sales in the drinks market across South Wales.
- Company: Join Global Brands Ltd, a leading independent drinks brand developer with iconic products.
- Benefits: Enjoy a competitive salary, performance bonuses, company car, and 25 days holiday.
- Why this job: Be part of a dynamic team that curates memorable experiences and drives innovation.
- Qualifications: Strong understanding of the on-trade sector and excellent negotiation skills required.
- Other info: Opportunities for career progression and access to our in-house Global Academy.
The predicted salary is between 36000 - 60000 £ per year.
We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.At Global Brands, we are more than just beverages; we\’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.The RoleWith our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on-premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on-trade environment.Key responsibilities:
- Identify and pursue new business opportunities within the on-trade sector, expanding distribution and increasing product listings.
- Implement and execute the sales strategy for the on-trade channel, aligning with the company\’s overall objectives.
- Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
- Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
- Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
- Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long-term partnerships.
- Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
- Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
- Maintain accurate and up-to-date records of all customer interactions and sales activities in the CRM system.
- Analyse client data to identify trends and opportunities for upselling or cross-selling.
The person:
- Strong understanding of regional on trade, including key players, trends, and challenges.
- PC literacy including PowerPoint, PDF, and Excel
- Experience of Salesforce would be advantageous.
- Strong negotiation, organisation and influencing skills.
- Self-motivated and results driven
- Exceptional problem-solving skills and the ability to work under pressure.
- Ability to build and maintain strong relationships with clients and internal teams.
- Strong organisational and time management skills.
The Package
- Competitive salary
- Performance based annual bonus
- Company car or car allowance
- Enrolment into our health & wellbeing scheme
- 25 days holiday
- Pension
- Opportunities for career progression within the business
- Access to our in-house Global Academy
http://www.globalbrands.co.ukhttp://www.franklinandsons.co.ukGlobal Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.Please advise us if you require any adjustments during the interview process. #J-18808-Ljbffr
Business Development Manager South Wales employer: Global Brands Ltd
Contact Detail:
Global Brands Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager South Wales
✨Tip Number 1
Familiarise yourself with the drinks market in South Wales. Understanding local trends, key players, and customer preferences will give you an edge when discussing potential business opportunities during interviews.
✨Tip Number 2
Network with professionals in the on-trade sector. Attend industry events or join relevant online forums to connect with others in the field. This can help you gain insights and potentially lead to referrals for the Business Development Manager role.
✨Tip Number 3
Prepare to discuss your negotiation strategies. Since the role involves leading negotiations with accounts, think of examples from your past experiences where you successfully secured favourable terms or resolved conflicts.
✨Tip Number 4
Showcase your understanding of CRM systems, particularly Salesforce. If you have experience using these tools, be ready to explain how you've used them to track sales activities and improve client relationships in previous roles.
We think you need these skills to ace Business Development Manager South Wales
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Business Development Manager position. Understand the key responsibilities and required skills, so you can tailor your application accordingly.
Tailor Your CV: Customise your CV to highlight relevant experience in business development, particularly within the on-trade sector. Emphasise your achievements in driving sales and building client relationships, as these are crucial for this role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your understanding of market trends. Mention specific examples of how you've successfully identified and pursued new business opportunities in the past.
Highlight Relevant Skills: In your application, be sure to highlight skills such as negotiation, organisation, and problem-solving. Provide examples of how you've used these skills in previous roles to achieve results, especially in a fast-paced environment.
How to prepare for a job interview at Global Brands Ltd
✨Know Your Brands
Familiarise yourself with Global Brands Ltd's portfolio, including VK, HOOCH, and Franklin & Sons. Understanding the unique selling points of these brands will help you articulate how you can enhance their visibility and sales performance during the interview.
✨Demonstrate Market Knowledge
Showcase your understanding of the on-trade sector in South Wales. Be prepared to discuss current trends, key players, and challenges in the market. This will demonstrate your ability to identify and pursue new business opportunities effectively.
✨Highlight Negotiation Skills
Prepare examples of past negotiations where you secured favourable terms for your company. Emphasise your ability to influence and build relationships, as this is crucial for a Business Development Manager role.
✨Showcase Problem-Solving Abilities
Be ready to discuss specific instances where you've resolved issues promptly and effectively. Highlight your exceptional problem-solving skills, as they are essential for maintaining strong relationships with clients and ensuring long-term partnerships.
