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For Companies At a Glance
- Tasks: Drive brand visibility and sales in the drinks market while managing key accounts.
- Company: Global Brands Ltd is a leading independent drinks brand development business with a diverse portfolio.
- Benefits: Enjoy a competitive salary, performance bonuses, company car, and 25 days holiday.
- Why this job: Join a dynamic team that values innovation and offers career progression opportunities.
- Qualifications: Strong understanding of the on-trade sector and excellent negotiation skills required.
- Other info: Work from our award-winning hotel office and access our in-house Global Academy.
The predicted salary is between 36000 - 60000 £ per year.
We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.At Global Brands, we are more than just beverages; we\’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
The Role
With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on-premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on-trade environment.
Key responsibilities:
- Identify and pursue new business opportunities within the on-trade sector, expanding distribution and increasing product listings.
- Implement and execute the sales strategy for the on-trade channel, aligning with the company\’s overall objectives.
- Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
- Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
- Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
- Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long-term partnerships.
- Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
- Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
- Maintain accurate and up-to-date records of all customer interactions and sales activities in the CRM system.
- Analyse client data to identify trends and opportunities for upselling or cross-selling.
The person:
- Strong understanding of regional on trade, including key players, trends, and challenges.
- PC literacy including PowerPoint, PDF, and Excel
- Experience of Salesforce would be advantageous.
- Strong negotiation, organisation and influencing skills.
- Self-motivated and results driven
- Exceptional problem-solving skills and the ability to work under pressure.
- Ability to build and maintain strong relationships with clients and internal teams.
- Strong organisational and time management skills.
The Package
- Competitive salary
- Performance based annual bonus
- Company car or car allowance
- Enrolment into our health & wellbeing scheme
- 25 days holiday
- Pension
- Opportunities for career progression within the business
- Access to our in-house Global Academy
https://globalbrands.co.ukhttp://www.franklinandsons.co.ukGlobal Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.Please advise us if you require any adjustments during the interview process. #J-18808-Ljbffr
Business Development Manager – South Coast employer: Global Brands Ltd
Contact Detail:
Global Brands Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager – South Coast
✨Tip Number 1
Familiarise yourself with the drinks market, especially the on-trade sector. Understanding key players and current trends will help you engage in meaningful conversations during interviews and demonstrate your industry knowledge.
✨Tip Number 2
Network with professionals in the drinks industry, particularly those involved in business development. Attend industry events or join relevant online forums to build connections that could provide insights or referrals for your application.
✨Tip Number 3
Prepare to discuss specific strategies you've used in previous roles to drive sales and enhance brand visibility. Be ready to share examples of how you've successfully identified new business opportunities and built strong client relationships.
✨Tip Number 4
Research Global Brands Ltd and their product portfolio thoroughly. Being able to articulate why you want to work with them and how you can contribute to their success will set you apart from other candidates.
We think you need these skills to ace Business Development Manager – South Coast
Some tips for your application 🫡
Understand the Role: Read the job description thoroughly to grasp the key responsibilities and requirements for the Business Development Manager position. Tailor your application to highlight how your skills and experiences align with these aspects.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your relevant experience in business development, particularly within the on-trade sector. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Highlight your understanding of market trends and your ability to drive brand visibility and sales performance, as well as your negotiation skills.
Showcase Your Skills: Emphasise your PC literacy, particularly with tools like PowerPoint, Excel, and Salesforce. Mention any specific experiences that demonstrate your problem-solving abilities and your capacity to build strong client relationships.
How to prepare for a job interview at Global Brands Ltd
✨Know Your Brands
Familiarise yourself with Global Brands Ltd's portfolio, including VK, HOOCH, and Franklin & Sons. Understanding the unique selling points of these brands will help you articulate how you can enhance their visibility and sales performance during the interview.
✨Demonstrate Market Knowledge
Showcase your understanding of the on-trade sector by discussing current trends, key players, and challenges. This will demonstrate your ability to identify and pursue new business opportunities effectively.
✨Highlight Negotiation Skills
Prepare examples of past negotiations where you secured favourable terms or overcame challenges. This will illustrate your strong negotiation skills and your capability to act as a brand ambassador for Global Brands Ltd.
✨Emphasise Relationship Building
Discuss your approach to building and maintaining relationships with clients and internal teams. Providing examples of how you've successfully managed accounts in the past will show your potential to protect and drive sales for Global Brands Ltd.
