Business Development Manager East Scotland

We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We’ve developed some of the best performing brands in the marketplace such as VK, HOOCH and Franklin & Sons. Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams. At Global Brands, we are more than just beverages; we’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.

The Role

With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on‑premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on‑trade environment.

Key responsibilities

• Identify and pursue new business opportunities within the on‑trade sector in your territory, expanding distribution and increasing product listings.
• Implement and execute the sales strategy for the on‑trade channel, aligning with the company's overall objectives.
• Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
• Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
• Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
• Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long‑term partnerships.
• Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
• Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
• Maintain accurate and up‑to‑date records of all customer interactions and sales activities in the CRM system.
• Analyse client data to identify trends and opportunities for upselling or cross‑selling.

The person

• Experience in the realm of beverage sales and/or a practical background in on‑trade operations would be advantageous.
• PC literacy including PowerPoint, PDF, and Excel.
• Experience of Salesforce would be advantageous.
• Strong negotiation, organisation and influencing skills.
• Self‑motivated and results‑driven.
• Exceptional problem‑solving skills and the ability to work under pressure.
• Ability to build and maintain strong relationships with clients and internal teams.
• Strong organisational and time‑management skills.

The Package

• Competitive salary
• Performance based annual bonus
• Company car/car allowance/travel expenses
• Enrolment into our health & wellbeing scheme
• Death in Service (after 12 months)
• 25 days holiday
• Pension
• Opportunities for career progression within the business
• Access to our in‑house Global Academy

Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries. Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.