At a Glance
- Tasks: Drive brand visibility and sales in the drinks market while building strong client relationships.
- Company: Join Global Brands Ltd, a leading independent drinks brand development business.
- Benefits: Competitive salary, performance bonuses, company car, and 25 days holiday.
- Why this job: Be a brand ambassador and make a real impact in the vibrant drinks industry.
- Qualifications: Experience in beverage sales or on-trade operations is a plus.
- Other info: Dynamic work environment with opportunities for career progression and personal development.
The predicted salary is between 40000 - 50000 £ per year.
We are Global Brands Ltd - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams. At Global Brands, we are more than just beverages; we're curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector. Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
The Role
With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on-premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on-trade environment.
Key Responsibilities
- Identify and pursue new business opportunities within the on-trade sector in your territory, expanding distribution and increasing product listings.
- Implement and execute the sales strategy for the on-trade channel, aligning with the company's overall objectives.
- Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
- Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
- Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
- Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long-term partnerships.
- Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
- Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
- Maintain accurate and up-to-date records of all customer interactions and sales activities in the CRM system.
- Analyse client data to identify trends and opportunities for upselling or cross-selling.
The Person
- Experience in the realm of beverage sales and/or a practical background in On-trade operations would be advantageous.
- PC literacy including PowerPoint, PDF, and Excel.
- Experience of Salesforce would be advantageous.
- Strong negotiation, organisation and influencing skills.
- Self-motivated and results driven.
- Exceptional problem-solving skills and the ability to work under pressure.
- Ability to build and maintain strong relationships with clients and internal teams.
- Strong organisational and time management skills.
The Package
- Competitive salary
- Performance based annual bonus
- Company car/car allowance/travel expenses
- Enrolment into our health & wellbeing scheme
- Death in Service (after 12 months)
- 25 days holiday
- Pension
- Opportunities for career progression within the business
- Access to our in-house Global Academy
Further Information
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries. Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.
Business Development Manager – South East in Brighton employer: Global Brands Ltd
Contact Detail:
Global Brands Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager – South East in Brighton
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, or local meet-ups to connect with potential employers and other professionals in the drinks sector. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for the drinks industry shine through. Share your ideas on market trends and how you can help Global Brands grow – they want to see your enthusiasm!
✨Tip Number 3
Do your homework! Research Global Brands and their portfolio before any meeting. Knowing their products inside out will not only impress them but also help you tailor your pitch to their needs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll have access to all the latest job openings and updates directly from us at Global Brands.
We think you need these skills to ace Business Development Manager – South East in Brighton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that are relevant to the Business Development Manager role. Highlight your experience in beverage sales or on-trade operations, as this will catch our eye!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the drinks industry and how you can contribute to our success at Global Brands. Be genuine and let your personality come through.
Showcase Your Achievements: When detailing your past roles, focus on specific achievements rather than just duties. Numbers speak volumes, so if you've increased sales or improved client relationships, make sure to include those stats!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Global Brands Ltd
✨Know Your Brands
Before the interview, dive deep into Global Brands Ltd's portfolio. Familiarise yourself with their key products like VK, HOOCH, and Franklin & Sons. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Showcase Your Sales Strategy
Prepare to discuss specific sales strategies you've successfully implemented in the past. Think about how you can apply those experiences to drive distribution and brand activation for Global Brands. Be ready to share examples of how you've identified new business opportunities in the on-trade sector.
✨Demonstrate Relationship Building Skills
Highlight your ability to build and maintain strong relationships with clients. Prepare examples of how you've nurtured partnerships in previous roles, especially in the beverage or on-trade sectors. This will be crucial for showing that you can protect existing accounts while driving new business.
✨Be Data-Driven
Since analysing client data is part of the role, come prepared with insights from your past experiences. Discuss how you've used data to identify trends and opportunities for upselling or cross-selling. This will demonstrate your analytical skills and your ability to make informed decisions.