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For Companies At a Glance
- Tasks: Drive brand visibility and distribution across bars, restaurants, and retailers in Northern Ireland.
- Company: Join a diverse team at Global Brands Ltd, a leader in the drinks market.
- Benefits: Enjoy a competitive salary, performance bonuses, and health benefits.
- Other info: Great career progression opportunities and a supportive, diverse work environment.
- Why this job: Be a brand ambassador and make a real impact in the drinks industry.
- Qualifications: Sales experience and strong negotiation skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
The Role
With our diverse portfolio of products, our Business Development Managers work across all sectors of the drinks market. As a BDM you will drive distribution and brand activation across your assigned territory, increasing market share and brand visibility for our brands. This hybrid role covers both On Trade and Off Trade channels, spanning bars, restaurants, hotels, convenience stores and independent retailers.
Key Responsibilities
- Identify and secure new business opportunities across both On and Off Trade sectors
- Expand distribution, increase product listings, and grow territory coverage
- Deliver sales strategies aligned with company objectives
- Implement structured call cycles to build a strong customer base across venues and retailers
- Build and maintain strong relationships with On Trade venues (bars, restaurants, hotels) and independent retailers
- Protect existing business while driving incremental growth
- Act as a brand ambassador across all channels
- Execute activations including in-store sampling, events, and on‑trade promotions
- Ensure strong visibility and positioning of brands in all accounts
- Negotiate trading terms, pricing, promotions and placements
- Influence key stakeholders to maximise commercial opportunities
- Achieve or exceed sales targets across both channels
- Regularly review performance and adapt strategies accordingly
- Deliver exceptional service to all customers
- Resolve issues quickly and effectively to maintain strong partnerships
- Work cross‑functionally with sales, brand marketing, customer marketing, finance and wider teams
- Support both on‑trade and off‑trade initiatives and activations
- Maintain accurate records in CRM (Salesforce)
- Analyse data to identify trends, risks and opportunities for growth
The Person
- Strong understanding of both On Trade and Off Trade sectors
- Sales experience within a similar role
- PC literacy including PowerPoint, PDF, and Excel
- Experience of Salesforce would be advantageous
- Strong negotiation, organisation and influencing skills
- Self‑motivated and results driven
- Exceptional problem‑solving skills and the ability to work under pressure
- Ability to build and maintain strong relationships with clients and internal teams
- Strong organisational and time management skills
The Package
- Competitive salary
- Performance based annual bonus
- Company car/car allowance/travel expenses
- Enrolment into health & wellbeing scheme
- Discounts on various retailers
- Death in Service (after 12 months)
- 25 days holiday
- Pension
- Opportunities for career progression within the business
Global Brands Ltd celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.
Business Development Manager – Northern Ireland in Belfast employer: Global Brands Ltd
Contact Detail:
Global Brands Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager – Northern Ireland in Belfast
✨Tip Number 1
Network like a pro! Get out there and connect with people in the drinks industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential contacts. You never know who might help you land that Business Development Manager role!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, be ready to discuss your experience in both On Trade and Off Trade sectors. Use real examples of how you've driven sales and built relationships to make a lasting impression.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out to companies you admire and express your interest in working with them. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Apply through our website! We love seeing applications directly from candidates who are genuinely interested in joining us. It shows initiative and enthusiasm, which are key traits we look for in a Business Development Manager.
We think you need these skills to ace Business Development Manager – Northern Ireland in Belfast
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Business Development Manager role. Highlight your sales experience, especially in both On Trade and Off Trade sectors, to show us you’re the right fit!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the drinks market and how you can drive brand visibility and distribution. Be specific about your achievements and how they align with our goals.
Showcase Your Problem-Solving Skills: In your application, give examples of how you've tackled challenges in previous roles. We love candidates who can think on their feet and resolve issues quickly, so don’t hold back on sharing those success stories!
Apply Through Our Website: We encourage you to apply directly through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Global Brands Ltd
✨Know Your Market
Before the interview, dive deep into the drinks market in Northern Ireland. Understand the key players, trends, and challenges in both On Trade and Off Trade sectors. This knowledge will help you demonstrate your expertise and show that you're genuinely interested in the role.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences where you've successfully driven sales or secured new business opportunities. Use the STAR method (Situation, Task, Action, Result) to structure your answers, making it easy for the interviewer to see your impact.
✨Build Relationships
Since relationship-building is crucial for this role, think of ways to illustrate your ability to connect with clients and internal teams. Share stories about how you've maintained strong partnerships or resolved conflicts effectively in previous roles.
✨Be Data-Driven
Familiarise yourself with basic data analysis concepts, especially if you've used tools like Salesforce. Be ready to discuss how you've used data to identify trends or opportunities for growth in your previous positions, as this will highlight your analytical skills.