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- Tasks: Lead and optimise paid media campaigns on Meta and Amazon to engage audiences.
- Company: Global Brands Ltd is a leading independent drinks brand development business with a creative culture.
- Benefits: Enjoy flexible working, health schemes, free lunches, and a vibrant team environment.
- Why this job: Join a dynamic team shaping the future of drinks marketing with exciting campaigns.
- Qualifications: 2+ years experience in Meta Ads, strong data skills, and a passion for trends.
- Other info: Work in a supportive environment that values fresh ideas and experimentation.
The predicted salary is between 30000 - 42000 £ per year.
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Global Brands Limited- Talent Acquisition and Training Manager / Ex-Hospitality Manager / Studying CIPD L5
We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
At Global Brands, we\’re not your average drinks company. We\’re passionate about pushing boundaries, sparking conversations, and making a real impact in the digital space. If you\’re looking for a dynamic environment where creativity thrives and ideas come to life, you\’ve come to the right place.
Our amazing range of products include the award-winning Franklin & Sons premium soft drinks & craft mixer range, the student favourite VK, the 90s icon HOOCH and our category disrupting All Shook Up and Shake Baby Shake canned cocktails.
Our Head Office is based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
Role overview:
We’re looking for an enthusiastic, results-driven Paid Media Specialist to join our fast-paced, creative Content & Social Team. You’ll lead the development and optimisation of high-impact paid media campaigns across Meta (Facebook and Instagram) and Amazon, helping our brands connect with audiences in authentic and engaging ways.
This role is ideal for someone who thrives in a hands-on, high-growth environment, with a strategic mindset and strong attention to data and creative performance. You’ll work closely with the Digital Marketing team to ensure our paid media strategy supports our wider e-commerce, D2C, and growth goals.
Due to the nature of our products, applicants must be confident navigating platform policies and regulatory guidance for advertising in the alcohol (18+) category.
Key Responsibilities:
- Develop, execute, and optimise full-funnel paid social campaigns across Meta and Amazon.
- Write standout ad copy, guide creative development, and build effective targeting strategies, all within brand and compliance guidelines.
- Monitor campaign performance in real-time, adjusting creative, budgets, and audiences to meet KPIs like ROAS and CPA.
- Lead budget planning and forecasting for multiple brands, aligned with seasonal and strategic priorities.
- Collaborate with Digital Marketing to ensure paid media supports wider digital and eCommerce initiatives.
- Provide regular reporting with actionable insights to improve performance and inform future activity.
- Stay on top of platform updates, paid media trends, and regulatory changes – particularly within the alcohol/age-gated advertising space.
- Champion testing and experimentation – from A/B testing creatives to refining audience segments and retargeting funnels.
- Act as the team’s expert in Meta Business Manager, Ads Manager, and advertising policy compliance.
About you:
- 2+ years of hands-on experience running Meta Ads campaigns (in-house or agency).
- Proven track record managing £1k+ monthly budgets per brand with strong performance outcomes.
- Solid understanding of the regulatory and ethical considerations around 18+ advertising (ASA, CAP Code, platform policies).
- A balanced thinker – data-savvy and creatively minded.
- Great communication skills and the ability to collaborate confidently across teams.
- Interest in culture, trends, and content – particularly what resonates with Gen Z and Millennial audiences.
- A proactive, curious mindset – always looking for ways to test, learn, and improve.
- (Bonus) Experience with Google Ads, TikTok Ads, or Pinterest Ads is a plus.
What we offer:
- Enrolment in our health and wellness scheme
- Four days in the office, one day remote
- Company pension
- Free daily lunch
- Free on-site parking
- Be part of a creative, forward-thinking in-house team shaping the future of drinks marketing.
- Work on exciting campaigns across iconic UK drinks brands.
- Take ownership of the paid media function with support from a collaborative digital team.
- Enjoy a vibrant working culture with regular tastings, events, and in-trade experiences.
- Thrive in a supportive environment where fresh ideas and experimentation are always welcome.
- A culture of learning, development, and growth
If you are a motivated and ambitious individual with a passion for great content and a desire to make an impact on some iconic brands, we want to hear from you!
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.
Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.
Please advise us if you require any adjustments during the interview process.
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Strategy/Planning
-
Industries
Wholesale Alcoholic Beverages, Food and Beverage Services, and Food and Beverage Retail
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Paid Media Specialist employer: Global Brands Limited
Contact Detail:
Global Brands Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid media, especially on platforms like Meta and Amazon. Understanding what works well in the alcohol advertising space can give you an edge during discussions.
✨Tip Number 2
Showcase your analytical skills by preparing examples of how you've optimised campaigns in the past. Be ready to discuss specific metrics like ROAS and CPA, as these are crucial for the role.
✨Tip Number 3
Network with professionals in the drinks industry or digital marketing field. Engaging with others can provide insights into the company culture at Global Brands and help you tailor your approach.
✨Tip Number 4
Prepare to discuss your experience with compliance in advertising, particularly in the alcohol sector. Being knowledgeable about regulations will demonstrate your readiness for the challenges of this role.
We think you need these skills to ace Paid Media Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in paid media, particularly with Meta Ads campaigns. Use specific metrics to demonstrate your success, such as ROAS and CPA, to show you understand the key performance indicators.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention your hands-on experience with managing budgets and your understanding of regulatory guidelines for alcohol advertising. Show how your skills align with their creative and data-driven approach.
Showcase Your Creativity: Include examples of past campaigns you've worked on that required creative thinking and strategic planning. Discuss how you developed ad copy and targeting strategies that resonated with audiences, especially Gen Z and Millennials.
Highlight Continuous Learning: Mention any recent courses or certifications related to digital marketing or paid media. This shows your proactive mindset and willingness to stay updated with industry trends and platform changes, which is crucial for this role.
How to prepare for a job interview at Global Brands Limited
✨Showcase Your Campaign Success
Be prepared to discuss specific paid media campaigns you've managed, particularly on Meta and Amazon. Highlight your achievements, such as improved ROAS or CPA, and how you adapted strategies based on performance data.
✨Understand the Alcohol Advertising Landscape
Familiarise yourself with the regulatory guidelines surrounding alcohol advertising. Be ready to discuss how you would navigate these policies while still creating engaging and compliant ad content.
✨Demonstrate Your Creative Process
Share examples of how you've developed standout ad copy and creative strategies in past roles. Discuss your approach to A/B testing and how you use insights to refine campaigns for better performance.
✨Stay Current with Trends
Research recent trends in paid media, especially those relevant to Gen Z and Millennial audiences. Be prepared to discuss how you would apply these trends to enhance Global Brands' marketing efforts.
