At a Glance
- Tasks: Drive sales and build relationships in London's vibrant beverage scene.
- Company: Join American Beverage Marketers, a global leader in cocktail solutions.
- Benefits: Competitive salary, performance bonuses, health scheme, and 25 days holiday.
- Other info: Exciting career progression opportunities and a supportive team environment.
- Why this job: Make a real impact in a dynamic market with innovative brands.
- Qualifications: Proven sales experience in the drinks industry and strong networking skills.
The predicted salary is between 40000 - 50000 £ per year.
From our founding, American Beverage Marketers set out to be the best at one thing and one thing only – cocktail mixes and ingredients. Each of our four core brands, Master of Mixes, Finest Call, Reàl Infused Exotics, and Agalima Organic, serve a very specific market, and they have been created to successfully address a cross section of functions throughout the category. By offering a variety of product lines, we’re better able to meet the multiple and varied needs of our diverse global customer base. From source to sip, we’re dedicated to creating the best cocktail ingredients in the world.
We are excited to announce a fantastic career opportunity as we continue our rapid growth throughout 2025 with our UK distribution partner Global Brands Limited. As the global leader in cocktail solutions, with our brands consistently ranked #1 worldwide, we are now seeking a London Sales Manager to join our expanding UK team. This role will be at the forefront of strengthening and driving the presence of our On Trade brands while also building momentum across our Off Trade portfolio. Based in London, this position provides a unique platform to take ownership of a key market and play a pivotal role in shaping the next stage of our success story.
Key Responsibilities- The candidate will be responsible for surpassing customer sales budgets across a broad section of sales channels (On-Trade and Off-Trade), maximising sell-through of the full ABM range—including Finest Call, Re’al Infused Exotics, Master of Mixes, Cocktail Essentials, Big Buckets, and Agalima Organics—and ensuring full alignment with brand owner objectives and the overall sales strategy.
- Drive sales growth and brand visibility within the London on Trade sector, cultivating strong relationships with bars, restaurants, and distributors.
- Expand and develop our presence within the Off Trade market, securing partnerships with retail, wholesale, and e-commerce channels.
- Deliver sales targets through a combination of strategic planning, market activation, and relationship management.
- Act as a brand ambassador for American Beverage Marketers, ensuring our products remain the go-to cocktail solution for professionals and consumers alike.
- Leverage insights, market knowledge, and industry networks to identify opportunities, influence decision-makers, and strengthen our market leadership.
- Record daily activity and maintain an up-to-date Daily Sales Report in Salesforce.
- London-based, with a strong knowledge of the On Trade and Off Trade beverage landscape.
- Proven track record in sales, ideally within the drinks industry.
- Established relationships and networks in both trade environments, with the ability to quickly build new partnerships.
- Commercially driven, ambitious, and passionate about mixology, hospitality, and premium beverages.
- Strong communicator and negotiator, able to thrive in a fast-paced, competitive market.
- Highly motivated to succeed in a fast-paced, competitive environment.
- Hands-on and hard-working, with a proactive, can-do approach.
- Flexibility as some evening and weekend work will be required to meet customer needs and drive growth across key on-trade periods and special events.
This is a rare opportunity to join a global category leader at a time of extraordinary growth. You will be able to make a real impact in one of the world’s most dynamic beverage markets, supported by innovative brands that are loved and trusted worldwide. If this opportunity excites you and aligns with your experience, we’d love to hear from you. Let’s connect to discuss how you can contribute to the continued success of American Beverage Marketers in the UK.
What’s in it for you?- Full-time / Permanent Contract (long-term position)
- Competitive salary
- Performance based annual bonus
- Travel expenses
- Enrolment into our health & wellbeing scheme
- Death in service
- 25 days holiday
- Pension
- Opportunities for career progression within the business
- Access to our in-house Global Academy
Global Brands - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We’ve developed some of the best performing brands in the marketplace such as VK, HOOCH and Franklin & Sons. At Global Brands, we are more than just beverages; we're curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector. Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, Northeast Derbyshire.
London Sales Manager in Cardiff employer: Global Brands Limited
American Beverage Marketers is an exceptional employer, offering a unique opportunity for the London Sales Manager to thrive in one of the world's most dynamic beverage markets. With a strong focus on employee growth, competitive salaries, and a supportive work culture, you will be empowered to make a significant impact while enjoying benefits such as a performance-based bonus, health and wellbeing schemes, and access to our in-house Global Academy. Join us in shaping the future of cocktail solutions and be part of a passionate team dedicated to excellence.
StudySmarter Expert Advice🤫
We think this is how you could land London Sales Manager in Cardiff
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like London Sales Manager at Global Brands Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Global Brands Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a London Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace London Sales Manager in Cardiff
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Global Brands Limited:When writing your cover letter, make sure to tailor your message specifically for Global Brands Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Global Brands Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Global Brands Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Global Brands Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Global Brands Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
