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For Companies At a Glance
- Tasks: Drive brand visibility and sales in the drinks market while managing key accounts.
- Company: Join Global Brands Ltd, a leading independent drinks brand developer with iconic products.
- Benefits: Enjoy a competitive salary, performance bonuses, 25 days holiday, and career progression opportunities.
- Why this job: Be part of a dynamic team that values innovation and enhances social experiences through beverages.
- Qualifications: Strong understanding of the on-trade sector and excellent negotiation skills are essential.
- Other info: Work from our award-winning hotel office in Chesterfield and embrace a diverse workplace.
The predicted salary is between 28000 - 42000 £ per year.
We are Global Brands Ltd – the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories.
We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons.
Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams.
At Global Brands, we are more than just beverages; we\’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector.
Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
The Role
With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on-premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on-trade environment.
Key responsibilities:
- Identify and pursue new business opportunities within the on-trade sector, expanding distribution and increasing product listings.
- Implement and execute the sales strategy for the on-trade channel, aligning with the company\’s overall objectives.
- Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
- Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
- Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
- Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long-term partnerships.
- Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
- Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
- Maintain accurate and up-to-date records of all customer interactions and sales activities in the CRM system.
- Analyse client data to identify trends and opportunities for upselling or cross-selling.
The person:
- Strong understanding of regional on trade, including key players, trends, and challenges.
- PC literacy including PowerPoint, PDF, and Excel
- Experience of Salesforce would be advantageous.
- Strong negotiation, organisation and influencing skills.
- Self-motivated and results driven
- Exceptional problem-solving skills and the ability to work under pressure.
- Ability to build and maintain strong relationships with clients and internal teams.
- Strong organisational and time management skills.
The Package
- Competitive salary
- Performance based annual bonus
- Company car or car allowance
- Enrolment into our health & wellbeing scheme
- 25 days holiday
- Pension
- Opportunities for career progression within the business
- Access to our in-house Global Academy
http://www.globalbrands.co.uk
http://www.franklinandsons.co.uk
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries.
Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds.
Please advise us if you require any adjustments during the interview process.
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Business Development Manager employer: Global Brands Limited
Contact Detail:
Global Brands Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Familiarise yourself with the drinks market, especially the on-trade sector. Understanding key players and current trends will help you speak confidently about how you can contribute to Global Brands' success.
✨Tip Number 2
Network with professionals in the industry, particularly those who work in bars, restaurants, and hotels. Building relationships now can give you insights into potential opportunities and help you stand out as a candidate.
✨Tip Number 3
Prepare to discuss your negotiation strategies and past successes in sales during the interview. Be ready to provide specific examples of how you've increased market share or brand visibility in previous roles.
✨Tip Number 4
Showcase your problem-solving skills by thinking of potential challenges Global Brands might face in the on-trade sector. Presenting thoughtful solutions can demonstrate your proactive approach and fit for the role.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the Business Development Manager position. Understand the key responsibilities and required skills, such as knowledge of the on-trade sector and strong negotiation abilities.
Tailor Your CV: Customise your CV to highlight relevant experience in sales and business development, particularly within the drinks or hospitality sectors. Emphasise your achievements in driving sales and building client relationships.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the drinks industry and your understanding of Global Brands Limited's portfolio. Mention specific brands you admire and how your skills align with their goals.
Highlight Relevant Skills: In your application, focus on skills that are crucial for the role, such as PC literacy, problem-solving, and time management. Provide examples of how you've successfully used these skills in previous roles.
How to prepare for a job interview at Global Brands Limited
✨Know Your Market
Familiarise yourself with the on-trade sector, including key players and current trends. Being able to discuss recent developments in the drinks market will show your genuine interest and understanding of the industry.
✨Demonstrate Your Negotiation Skills
Prepare examples of past negotiations where you secured favourable terms. Highlight your ability to influence and persuade, as this is crucial for a Business Development Manager role.
✨Showcase Your Relationship-Building Abilities
Be ready to discuss how you've developed and maintained strong relationships with clients in previous roles. This will demonstrate your capability to protect existing accounts and drive sales.
✨Prepare for Problem-Solving Scenarios
Think of specific challenges you've faced in previous positions and how you resolved them. This will illustrate your exceptional problem-solving skills and ability to work under pressure, which are essential for this role.
