At a Glance
- Tasks: Drive brand visibility and sales across the drinks market in a hybrid role.
- Company: Join Global Brands Ltd, a diverse and inclusive employer.
- Benefits: Enjoy performance bonuses, discounts, 25 days holiday, and career progression.
- Other info: Dynamic environment with opportunities for growth and development.
- Why this job: Make an impact in the vibrant drinks industry while building strong relationships.
- Qualifications: Sales experience and strong negotiation skills are essential.
The predicted salary is between 35000 - 45000 € per year.
The Role
With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. This hybrid role combines responsibilities across both On Trade and Off Trade channels, playing a crucial role in driving distribution, brand activation and market share growth across Northern Ireland.
You will be responsible for developing new business opportunities, managing existing accounts, and executing sales strategies across:
- On Trade: bars, restaurants, hotels
- Off Trade: convenience and independent retailers
Your goal is to maximise brand visibility, strengthen customer relationships, and deliver outstanding sales performance across both channels.
Key responsibilities
- Identify and secure new business opportunities across both On and Off Trade sectors
- Expand distribution, increase product listings, and grow territory coverage
- Deliver sales strategies aligned with company objectives
- Implement structured call cycles to build a strong customer base across venues and retailers
- Build and maintain strong relationships with clients
- Protect existing business while driving incremental growth
- Act as a brand ambassador across all channels
- Execute activations including in-store sampling, events, and on-trade promotions
- Ensure strong visibility and positioning of brands in all accounts
- Negotiate trading terms, pricing, promotions and placements
- Influence key stakeholders to maximise commercial opportunities
- Aim to achieve or exceed sales targets across both channels
- Regularly review performance and adapt strategies accordingly
- Deliver exceptional service to all customers
- Resolve issues quickly and effectively to maintain strong partnerships
- Work cross-functionally with sales, brand marketing, customer marketing, finance and wider teams
- Support both on-trade and off-trade initiatives and activations
- Maintain accurate records in CRM (Salesforce)
- Analyse data to identify trends, risks and opportunities for growth
The person
- Strong understanding of both On Trade and Off Trade (convenience/retail) sectors
- Sales experience within a similar role
- PC literacy including PowerPoint, PDF, and Excel
- Experience of Salesforce would be advantageous
- Strong negotiation, organisation and influencing skills
- Self-motivated and results driven
- Exceptional problem-solving skills and the ability to work under pressure
- Ability to build and maintain strong relationships with clients and internal teams
- Strong organisational and time management skills
The Package
- Performance based annual bonus
- Discounts on various retailers
- Death in Service (after 12 months)
- 25 days holiday
- Pension
- Opportunities for career progression within the business
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries. Global Brands Ltd. celebrates diversity and is an equal opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.
Business Development Manager employer: Global Brands Limited
Global Brands Ltd is an exceptional employer, offering a dynamic work environment where Business Development Managers can thrive in the vibrant drinks market of Northern Ireland. With a strong focus on employee growth, competitive performance-based bonuses, and a commitment to diversity, we empower our team to build meaningful relationships and drive brand success across both On Trade and Off Trade sectors. Our supportive culture, combined with opportunities for career progression and generous benefits, makes us a standout choice for those seeking a rewarding career in sales.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the drinks market. Remember, it’s all about who you know!
✨Tip Number 2
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you admire, like Global Brands Ltd, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their brand values and be ready to discuss how you can help increase their market share and brand visibility. Show them you’re the perfect fit!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’d be an awesome addition to their team.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Business Development Manager role. Highlight your sales experience in both On Trade and Off Trade sectors, and don’t forget to mention any relevant achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about the drinks market and how you can drive brand activation. Be specific about how your past experiences will help you succeed in this role.
Showcase Your Problem-Solving Skills:In your application, give examples of how you've tackled challenges in previous roles. We love candidates who can think on their feet and come up with creative solutions, especially in high-pressure situations!
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Global Brands Limited
✨Know Your Market
Before the interview, dive deep into the drinks market, especially focusing on both On Trade and Off Trade sectors. Familiarise yourself with current trends, key players, and potential challenges. This knowledge will not only impress your interviewers but also help you articulate how you can drive brand visibility and market share.
✨Showcase Your Sales Skills
Prepare specific examples from your past experiences that highlight your sales achievements. Whether it’s securing new business or expanding existing accounts, be ready to discuss your strategies and the results you achieved. This will demonstrate your capability to meet and exceed sales targets.
✨Build Relationships
Emphasise your ability to build and maintain strong relationships with clients and internal teams. Share stories that illustrate your negotiation skills and how you've successfully influenced stakeholders in previous roles. This is crucial for a Business Development Manager, so make it a focal point in your discussion.
✨Be Data-Driven
Familiarise yourself with data analysis tools and be prepared to discuss how you’ve used data to identify trends and opportunities for growth. Mention any experience with CRM systems like Salesforce, as this will show you’re equipped to handle the analytical side of the role effectively.
