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For Companies At a Glance
- Tasks: Drive brand visibility and sales in the drinks market while building strong client relationships.
- Company: Join Global Brands Ltd, a leading independent drinks brand development business.
- Benefits: Enjoy a performance-based bonus, 25 days holiday, and career progression opportunities.
- Why this job: Be a brand ambassador and make a real impact in the vibrant drinks industry.
- Qualifications: Strong understanding of the on-trade sector and excellent negotiation skills.
- Other info: Work in a dynamic environment with access to our in-house Global Academy.
The predicted salary is between 36000 - 60000 £ per year.
We are Global Brands Ltd - the leading independent drinks brand development business that owns, markets and distributes an enviable collection of products across the RTD/RTS, spirits, soft drinks and beer categories. We’ve developed some of the best performing brands in the market place such as VK, HOOCH and Franklin & Sons. Our recipe for success involves spotting market trends early, knowing our customers’ business goals and needs, and having expert buying, marketing and sales teams. At Global Brands, we are more than just beverages; we’re curators of experiences that enhance moments and forge connections. Our extensive range of brands, known and loved by many, is a testament to our commitment to quality, innovation, and excellence in the drinks sector. Our Head Offices are based within our own award winning 4-star Hotel CASA in Chesterfield, North East Derbyshire.
The Role
With our diverse portfolio of products, our Business Development Managers enjoy working within all sectors of the drinks market. As a BDM you will play a crucial role in driving distribution and delivering brand activation across your assigned territory, increasing market share and brand visibility for our brands. You will primarily be responsible for identifying and cultivating new business opportunities, alongside the account management of a small account base, ensuring the successful execution of sales strategies in bars, restaurants, hotels, and other on-premise venues. Your goal is to enhance the visibility and sales performance of our brands while establishing a strong presence in the competitive on-trade environment.
Key responsibilities
- Identify and pursue new business opportunities within the on-trade sector, expanding distribution and increasing product listings.
- Implement and execute the sales strategy for the on-trade channel, aligning with the company's overall objectives.
- Act as a brand ambassador, promoting Global Brands Limited’s portfolio of products and ensuring brand visibility in key accounts.
- Lead negotiations with accounts to secure favourable terms and conditions, including pricing, promotions, and placement.
- Achieve or exceed targets for the assigned territory, regularly reporting on performance and adjusting strategies as needed.
- Develop and maintain strong relationships with our customer base to protect what we have, drive sales and ensure long-term partnerships.
- Provide exceptional customer service to accounts, resolving any issues promptly and effectively.
- Work closely with other departments including customer marketing, brand, and finance to ensure alignment and support for accounts.
- Maintain accurate and up-to-date records of all customer interactions and sales activities in the CRM system.
- Analyse client data to identify trends and opportunities for upselling or cross-selling.
The person
- Strong understanding of regional on trade, including key players, trends, and challenges.
- PC literacy including PowerPoint, PDF, and Excel.
- Experience of Salesforce would be advantageous.
- Strong negotiation, organisation and influencing skills.
- Self-motivated and results driven.
- Exceptional problem-solving skills and the ability to work under pressure.
- Ability to build and maintain strong relationships with clients and internal teams.
- Strong organisational and time management skills.
The Package
- Performance based annual bonus.
- 25 days holiday.
- Pension.
- Opportunities for career progression within the business.
- Access to our in-house Global Academy.
Global Brands Ltd proudly manages its Talent Acquisition and onboarding processes in house. Please no Recruitment Agency enquiries. Global Brands Ltd. celebrates diversity and is an equal-opportunity employer, welcoming applications from all backgrounds. Please advise us if you require any adjustments during the interview process.
Business Development Manager in Brighton employer: Global Brands Limited
Contact Detail:
Global Brands Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in Brighton
✨Tip Number 1
Network like a pro! Attend industry events, trade shows, and local meet-ups to connect with potential employers and other professionals in the drinks sector. Remember, it’s all about who you know, so don’t be shy!
✨Tip Number 2
Be a brand ambassador for yourself! When you’re chatting with people, make sure to highlight your skills and experiences that align with the Business Development Manager role. Show them how you can drive distribution and enhance brand visibility.
✨Tip Number 3
Prepare for interviews by researching Global Brands Ltd and their products. Understand their market trends and customer needs so you can discuss how you’d fit into their strategy. This will show you’re genuinely interested and ready to contribute.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re proactive and keen on joining the team at Global Brands.
We think you need these skills to ace Business Development Manager in Brighton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Business Development Manager role. Highlight your experience in the drinks sector and any relevant achievements that showcase your ability to drive sales and build relationships.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for Global Brands. Share your passion for the industry, your understanding of market trends, and how you can contribute to our success in enhancing brand visibility.
Showcase Your Negotiation Skills: Since negotiation is key in this role, provide examples of successful negotiations you've led in the past. This will help us see your potential as a brand ambassador and your ability to secure favourable terms.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any delays!
How to prepare for a job interview at Global Brands Limited
✨Know Your Brands
Before the interview, dive deep into Global Brands Ltd's portfolio. Familiarise yourself with their key products like VK, HOOCH, and Franklin & Sons. Being able to discuss these brands and their market positioning will show your genuine interest and understanding of the company.
✨Understand the On-Trade Sector
Brush up on the latest trends and challenges in the on-trade sector. Be prepared to discuss how you can identify and pursue new business opportunities within this space. Showing that you’re aware of the competitive landscape will impress the interviewers.
✨Demonstrate Your Negotiation Skills
Think of examples from your past experiences where you've successfully negotiated terms or secured deals. Be ready to share these stories during the interview, as strong negotiation skills are crucial for a Business Development Manager role.
✨Showcase Your Relationship-Building Abilities
Prepare to discuss how you’ve built and maintained relationships with clients in previous roles. Highlight your customer service approach and how you resolve issues effectively, as this is key to ensuring long-term partnerships in the drinks industry.
