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For Companies At a Glance
- Tasks: Lead innovative marketing strategies to elevate our beauty brand and drive growth.
- Company: Join Global Beauty Products Limited, a pioneer in beauty enhancement solutions.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Why this job: Be at the forefront of beauty innovation and make a real impact.
- Qualifications: Proven experience in beauty marketing and strong analytical skills.
- Other info: Collaborative environment with a passionate team dedicated to beauty excellence.
The predicted salary is between 36000 - 60000 £ per year.
About the Company
Global Beauty Products Limited is revolutionising the beauty industry with our premium BeautifulBrowsAndLashes collection. As the pioneer of innovative brow and lash enhancement solutions, we have captured the hearts of beauty enthusiasts worldwide.
About the Role
We are seeking a visionary Sales and Marketing Officer to elevate our brand presence and accelerate our growth trajectory in this competitive beauty space. Part of this transformation includes the introduction of 4 new product streams in the B2B sector. Each one is highly disruptive in the marketplace and brings a new quality at an extraordinary price.
Responsibilities
- Beauty Brand & Professional/Consumer: Champion the beauty professional and/or consumer: place authentic beauty insights at the heart of all strategies, understanding the emotional connection consumers have with brow and lash products.
- Define and evolve our brand positioning to make our brands synonymous with effortless, transformative beauty solutions.
- Ensure brand consistency across all touchpoints—from Instagram-worthy packaging to professional training materials, digital content, salon displays, and new product innovations.
Growth & Commercial:
- Drive measurable growth metrics: brand awareness, consumer penetration, salon adoption rates, and revenue impact.
- Strategically allocate marketing budget across traditional beauty marketing channels and emerging platforms, ensuring maximum ROI.
- Establish clear KPIs that align with beauty industry benchmarks and our ambitious growth targets.
Digital & Beauty Community:
- Accelerate DTC growth through beauty-focused digital strategies and content that converts.
- Build and nurture our beauty community through expert CRM, loyalty programs, and user-generated content strategies.
- Transform product enthusiasts into brand advocates who showcase their BeautifulBrowsAndLashes and Global Beauty Products Limited transformations.
- Utilise beauty industry analytics to identify trends, track performance, and inform product and marketing decisions.
Leadership & Beauty Culture:
- Develop and inspire a passionate in-house marketing team that lives and breathes beauty innovation.
- Foster collaborative relationships with product development, sales teams, and operations to ensure seamless execution.
- Create a culture of beauty excellence that balances creativity with commercial discipline.
- Grow and manage a multi-disciplined team of marketeers, social, graphic and ecommerce people who are data-led and customer-focused.
External Beauty Partnerships:
- Direct relationships with creative agencies, beauty influencers, makeup artists, and media partners.
- Forge strategic partnerships with beauty retailers, salons, and key distribution channels.
- Represent BeautifulBrowsAndLashes and Global Beauty Products Limited at industry events, trade shows, and appropriate beauty forums.
Qualifications
- Beauty Brand Visionary: You have built compelling beauty brand narratives that stand out in crowded marketplaces. Your portfolio showcases marketing that has genuinely moved the needle for beauty brands.
Required Skills
- Beauty Analytics Expert: You are equally comfortable analysing Instagram engagement metrics, salon sell-through rates, or customer acquisition costs. You use data to optimise everything from packaging design to influencer partnerships.
- Beauty Scale-up Experience: You understand the unique challenges of growing beauty brands. While you may have trained at prestigious beauty conglomerates, you thrive in entrepreneurial environments where strategy meets execution.
- Beauty Innovation Advocate: You are passionate about advancing beauty standards and can constructively challenge conventional industry thinking to better serve consumers.
- Hands-on Beauty Leader: You are as comfortable directing a high-concept campaign shoot as you are demonstrating product application techniques or responding to customer feedback on social media.
- On-site Partner: You enjoy being at the heart of operations, collaborating directly with our founders to shape the future of BeautifulBrowsAndLashes and Global Beauty Products Limited, working from our North West headquarters.
Preferred Skills
This is a highly selective search for an exceptional beauty marketing leader. Please apply only if you meet our essential criteria and share our passion for transforming the beauty enhancement category. Due to anticipated high interest, we may not respond to all applicants individually.
Pay range and compensation package: Details regarding pay range or salary or compensation will be discussed during the interview process.
Equal Opportunity Statement: We are committed to diversity and inclusivity in our hiring practices.
Head of Marketing in Liverpool employer: Global Beauty Products LTD.
Contact Detail:
Global Beauty Products LTD. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing in Liverpool
✨Tip Number 1
Network like a pro! Get out there and connect with people in the beauty industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your passion for beauty! When you get that interview, make sure to share your love for the industry and how you can contribute to our brand's vision. Bring examples of your past work and how it aligns with our mission at Global Beauty Products Limited.
✨Tip Number 3
Be ready to discuss data! As a marketing leader, we want to see how you’ve used analytics to drive growth. Prepare to talk about specific metrics you've improved and how you plan to apply that knowledge to elevate our brand presence.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Global Beauty Products Limited. Don’t miss out on this opportunity!
We think you need these skills to ace Head of Marketing in Liverpool
Some tips for your application 🫡
Show Your Passion for Beauty: When writing your application, let your love for the beauty industry shine through! Share your experiences and insights that connect with our brand's vision. We want to see how you can champion beauty professionals and consumers alike.
Tailor Your Application: Make sure to customise your application to reflect the specific role of Head of Marketing. Highlight your relevant skills and experiences that align with our goals at Global Beauty Products Limited. We appreciate a personal touch!
Be Data-Driven: Since we’re all about measurable growth, don’t forget to include examples of how you've used analytics in your previous roles. Show us how you’ve driven brand awareness or improved consumer engagement using data – it’s a big plus for us!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Global Beauty Products LTD.
✨Know Your Beauty Insights
Dive deep into the emotional connections consumers have with brow and lash products. Be ready to discuss how you can champion these insights in your strategies, showcasing your understanding of the beauty industry.
✨Showcase Your Brand Vision
Prepare to articulate your vision for evolving brand positioning. Think about how you can make the brand synonymous with effortless beauty solutions and be ready to share examples from your portfolio that demonstrate this.
✨Data-Driven Decision Making
Brush up on your beauty analytics skills! Be prepared to discuss how you've used data to drive growth metrics like brand awareness and consumer penetration. Highlight specific instances where your analytical approach led to successful marketing strategies.
✨Collaborative Leadership Style
Emphasise your experience in leading multi-disciplined teams and fostering collaboration. Share examples of how you've built relationships across departments to ensure seamless execution of marketing initiatives, especially in a fast-paced beauty environment.
