Marketing Manager (London, UK)

Overview Job Description – Marketing ManagerGlobal App Testing is seeking an ambitious and proactive Marketing Manager to join the team and take over our content and events channels which is directly aligned to our growth strategy. By helping to deliver content and events for Global App Testing, you will support the generation of pipeline from some of the biggest enterprise businesses in technology.Global App Testing is a B2B technology services business with clients including Apple, Google, OpenAi, and Meta. You\\\’ll enter at a time where we\\\’re expanding our business and growing our budget. We have a lean, high-impact marketing team with a commercial team which is in growth. This role offers the opportunity to build and deliver marketing outputs that work for world-famous brands and clients, deliver impact, and work in a dynamic environment.What You\\\’ll Be Doing Owning the events programme and calendar. Work with the Head of Marketing and our SDRs to coordinate the delivery of successful events which result in meetings and ultimately pipeline.External events; organize approximately 2 sponsored booths and 10-12 purchased tickets per year, includingResearch and management of the external events calendar; identify opportunities; communicate about event ticket opportunities and drive channel success proactivelyNegotiate with external vendors, secure tickets, meetings, and discountsWhere we sponsor, organize the sponsorship. Produce a brief, manage on-the-day operations, develop assets, ensure everything runs smoothly, identify obstacles, and maintain an organized dayWork with SDRs and AEs to secure meetings for ticketed events ahead of schedule. Optimize and refine the approach and follow up to drive success in the channelInternal events; organize approximately 10 networking events for clients and prospects over the yearAgree content with AEs according to our frameworkHandle operational particulars of events; book venues, speakers (where applicable), manage dietary requirements and consent processesLiaise on operational processes to ensure targeting and deliveryDeliver a content programme. With agencies, tools including LLMs, and personal production efforts, produce content to specification and ensure qualityDeliver a recursive news and newsletter content core with monthly themes, narratives, and talking points, underwritten by two pieces of core content per monthWork with SDRs to identify and reach out to targets for core content (e.g., interviews, surveys)Use external agencies where applicableExport core content to raw materials including social posts, emails, newsletters, and shorter blog postsBe ready to review content from outside of your streams to ensure it meets standards (leaflets, SEO content, etc.)Requirements The person we\\\’re imaginingThis role is fundamental to the marketing team. During ramping, you will learn to deliver a significant output in a low-touch way. To do this well, you\\\’ll need to be practical, proactive, and understand the power of your role. We\\\’re looking for the following:Qualifications Essential3-5 years experience of B2B marketing, preferably in the technology sectorMust include evidence of previously managing large eventsMust include some content experience and examples of content you have producedPlease add an example of your writingNice-to-haveHubSpot, FigmaProduction expertise in videoExperience hosting and speakingNote that for this role, we\\\’ll expect at least two days in the office per week (Tuesdays and Thursdays, changing on some weeks).What kind of a person would this suit? Someone self-confident, intelligent, and problem-solving. Many of the tasks here you will be doing for the first time. You\\\’ll need to know when to ask for help, understand when your personal production standard is not high enough, understand what \\\”good\\\” looks like. You\\\’ll need to constantly critique your own work and be comfortable with critiques from management until we optimize to the target standard. You\\\’ll also need perseverance here, as it\\\’s unlikely we\\\’ll get everything right first time. Understand what\\\’s essential and what\\\’s not; deliver to different grades as the moment demands. You\\\’ll also need to communicate well about your strategy and objectives.Someone with proactivity, vigilance, and attention-to-detail. Your job is not to do the doing but to make sure the doing is done. Ensure that every detail is accounted for, and be vigilant to check. Know the detail, don\\\’t cut corners, do the work. Drive standards up over time.Someone efficient and determined to see things over the line . We don\\\’t have time or budget to go around the houses. You\\\’ll need to work efficiently and effectively, without letting detail slip. Work smart, leverage tools, and get things done.Someone who gets people . You need empathy for what matters to our target audience and the ability to influence internal stakeholders at Global App Testing to do the job well.Someone hungry for success . We are target-oriented and this role is suited to someone motivated by results. Generating pipeline will be rewarded. Are you ready to start?Benefits Team culture – Team culture is integral at Global App Testing, with monthly outings and weekly gatheringsPersonal growth – We are committed to personal development and help you achieve your goalsResponsibility and creative freedom – A vital role with ideas that are consideredPrivate Healthcare via VitalityFlexible working location and hoursEducational assistance and career development

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