At a Glance
- Tasks: Manage and optimise e-commerce websites while driving traffic and increasing online sales.
- Company: Dynamic digital marketing agency focused on innovative e-commerce solutions.
- Benefits: Competitive salary, hybrid working options, and performance incentives.
- Other info: Opportunity for career growth and to work with cutting-edge digital strategies.
- Why this job: Join a fast-paced environment and make a real impact on multiple digital brands.
- Qualifications: 4+ years in e-commerce or digital marketing with strong SEO skills.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a highly experienced E-commerce & Digital Marketing Specialist to take ownership of the development, management and ongoing optimisation of our ecommerce websites. This role combines hands-on website management with digital marketing strategy, ensuring our B2C websites are continuously maintained, improved and optimised to drive traffic and increase online sales. You will be responsible for the day-to-day operation of the websites, while using SEO and PPC strategies to increase visibility, attract qualified traffic, and maximise conversions. The ideal candidate is both technical and commercially minded, capable of managing website performance, while ensuring data and digital marketing channels improve performance and revenue.
Key Responsibilities
- SEO & Growth Strategy
- Develop and implement ROI-focused SEO strategies across multiple brand websites.
- Conduct keyword research, competitor analysis, and search opportunity mapping.
- Optimise website structure, product pages, and content for search engines.
- Monitor technical SEO issues such as crawl errors, broken links, and page performance.
- Create and manage link-building and authority development strategies.
- Paid Advertising & Traffic Growth
- Manage and optimise PPC campaigns, including search engine advertising and paid social.
- Use paid advertising to drive targeted traffic and support online sales growth.
- Monitor campaign performance and optimise for ROI.
- Conversion Rate Optimisation (CRO)
- Analyse website performance and user behaviour to identify opportunities to improve conversions.
- Optimise product pages, landing pages, and the checkout journey to increase sales.
- Test and implement improvements to website layout, content, and user experience.
- Use data insights to increase average order value and overall online revenue.
- Website Builds & Launches
- Manage the development, structure, and ongoing improvement of the company’s e-commerce websites.
- Oversee day-to-day website maintenance, updates, and functionality.
- Manage product listings, categories, landing pages, and website content.
- Coordinate and work with designers, developers or external partners on site improvements and new features. Ensure SEO best practices are implemented from build through launch.
- Define site architecture, keyword mapping, and SEO-friendly content structures.
- Ensure websites remain secure, fast, and fully operational.
- Performance & Reporting
- Track website and campaign performance using analytics and SEO platforms.
- Monitor traffic, leads, conversion rates, and e-commerce sales performance.
- Provide clear performance reports and insights to stakeholders.
Required Skills & Experience
- 4+ years’ experience in e-commerce, SEO or digital marketing.
- Proven experience launching and scaling new websites from the ground up.
- Experience managing multiple websites or brands simultaneously.
- Strong knowledge of technical SEO, site architecture, and website performance optimisation.
- Stay current with SEO trends and developments, especially those involving AI, search behaviour changes and Google algorithm updates.
- Hands-on experience with CMS platforms such as WordPress, Shopify, or similar.
- Proficiency in Google Analytics, Google Search Console, and SEO tools.
- Experience with website maintenance, troubleshooting, and ongoing optimisation.
- Strong analytical and problem-solving skills with a focus on ROI and measurable results.
Key Performance Indicators (KPIs)
- Growth in organic traffic and search visibility
- Increase in qualified leads and conversions
- Revenue contribution from organic channels
- Successful launch and growth of new websites
- Performance, stability, and optimisation of all brand websites
What We Offer
- Competitive salary based on experience
- Opportunity to manage and scale multiple digital brands
- Following passing a 6 month probationary period, the option of hybrid working
- Performance incentives linked to growth and ROI
E-commerce & Digital Marketing Specialist in Wath upon Dearne employer: Global Air Supplies
Join a dynamic and innovative team as an E-commerce & Digital Marketing Specialist, where your expertise will directly influence the growth of multiple digital brands. We offer a competitive salary, performance incentives, and the flexibility of hybrid working after a successful probation period, all within a collaborative work culture that prioritises employee development and continuous improvement. With opportunities to manage and optimise our e-commerce websites, you'll play a crucial role in driving traffic and increasing online sales in a fast-paced environment that embraces creativity and strategic thinking.
StudySmarter Expert Advice🤫
We think this is how you could land E-commerce & Digital Marketing Specialist in Wath upon Dearne
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce and digital marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your past projects, especially those related to SEO and PPC. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out to companies you admire and express your interest in working with them. Tailor your message to highlight how your skills can help them grow their e-commerce presence.
✨Tip Number 4
Apply through our website! We love seeing candidates who take the initiative. Make sure to follow up after applying to show your enthusiasm and keep your name fresh in their minds.
We think you need these skills to ace E-commerce & Digital Marketing Specialist in Wath upon Dearne
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the E-commerce & Digital Marketing Specialist role. Highlight your experience with SEO, PPC, and website management, and don’t forget to showcase any successful projects you've led!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for us at StudySmarter. Mention specific skills that align with the job description and share your passion for digital marketing.
Showcase Your Achievements:When detailing your experience, focus on achievements rather than just responsibilities. Use metrics to demonstrate how you’ve driven traffic, improved conversions, or optimised campaigns in previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you’re considered for the role as quickly as possible!
How to prepare for a job interview at Global Air Supplies
✨Know Your SEO Inside Out
Make sure you brush up on your SEO knowledge before the interview. Be ready to discuss specific strategies you've implemented in the past, like keyword research or link-building techniques. This role is all about optimising websites, so showing that you can talk the talk will impress them.
✨Showcase Your PPC Success
Prepare examples of successful PPC campaigns you've managed. Highlight how you optimised them for ROI and what tools you used to track performance. Being able to demonstrate your hands-on experience with paid advertising will set you apart from other candidates.
✨Bring Data to the Table
Since this role involves a lot of analysis, come prepared with data insights from your previous roles. Discuss how you've used analytics to improve website performance and conversions. Showing that you're data-driven will resonate well with the interviewers.
✨Be Ready to Talk Tech
Familiarise yourself with the CMS platforms mentioned in the job description, like WordPress or Shopify. Be prepared to discuss any technical SEO issues you've encountered and how you resolved them. This will show that you're not just commercially minded but also technically savvy.
