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- Tasks: Coordinate and deliver multi-channel marketing campaigns to engage key audiences.
- Company: GLL is a not-for-profit social enterprise dedicated to community benefit and employee ownership.
- Benefits: Enjoy flexible working hours, extensive learning support, and discounted leisure memberships.
- Why this job: Join a creative team making a real impact in the leisure industry with career progression opportunities.
- Qualifications: A Marketing Degree and experience in multi-site marketing are essential.
- Other info: This is a full-time permanent role based in Woolwich, London.
The predicted salary is between 28800 - 43200 £ per year.
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GLL is looking for two dedicated Partnership Marketing Activators based at Middlegate House, Woolwich, South East London who are looking to develop their marketing career further as part of a not-for-profit, charitable social enterprise.
As an industry leader, this is an exciting time to join GLL, you’ll play a key role in our Partnerships Marketing function within the National Marketing Department. Our Partnerships Marketing function is an integral part of the business, working in partnership with our local authorities, partners and internal key stakeholders to plan and execute B2C marketing activities to drive partner and business objectives, collaborating to influence and drive connected brand awareness and partnership marketing activity, based on audience insights and financial performance. This is a hands-on role, with the opportunity to work autonomously and as part of the wider team. As a Partnership Marketing Activator you will play a fundamental role in co-ordinating, implementing and optimising multi-channel content to enhance engagement with key audiences. Reporting to the National Marketing Programme Manager – Partnerships & Local Marketing, this role is essential in ensuring that all content, messaging and collateral represent the brand in the most effective way at a partnership level.
This is an exciting and varied role, with scope for professional development. With the opportunity to be creative through the sharing of ideas, contributing to creative marketing programmes and helping to maintain a captivating customer journey via an omni-channel approach.
What you’ll do:
- Co-ordinate, deliver and deploy multi-channel marketing campaigns to enhance engagement with key audiences, in line with key partnership priorities.
- Create and develop marketing messaging across print and digital collateral aligning to on-brand messaging and representing the Council partnerships in the most effective way.
- Update and maintain customer journey touchpoints including partnership and centre website pages, social media, Google Business Profiles and other communication channels as required by the wider campaigns.
- Analyse the impact and effectiveness of marketing activity to help inform future content and engagement.
- Find and deliver solutions for centre-based bespoke marketing problems, creating relevant assets to allow centres to connect effectively with local communities.
- Approval of social media content.
- Deliver training on marketing processes and activities to the rest of the business
As a leader within the leisure industry we can also offer scope to progress your career, and job variety like nowhere else.
What you need:
Marketing Degree
Previous experience within a multi-site marketing function (leisure or retail experience would be preferred)
The ability to interpret requirements from various stakeholders, turning their requests into actionable marketing activity.
Extremely effective organiser / multitasker; able to adapt and juggle varying projects at the one time.
Strong people and communication skills with excellent attention to detail
Good organisation and planning skills
As a charitable social enterprise and cooperative owned by our staff, GLL is a unique organisation for you to have a career with!
The basics:
This is a Full time permanent. Hours of work will be negotiated with you in line with the needs of the service, flexible working may be possible, working from home is not possible in this role.
We are an accredited Living Wage employer with industry leading rates of pay
We can offer a career, not just a job with extensive Learning & development support available.
A uniform will be supplied and must be worn
GLL is Values Driven, not Profit Driven. We work hard to benefit the communities we operate in.
As a staff owned organisation you will be given the opportunity to join the Society and t have a stake in your business
Additionally GLL offers employees a range of employment benefits:
Access to a pension scheme.
Health Assurance and access to Counselling services
Access to the tax efficient Ride to Work bicycle purchase scheme.
Free annual eye tests
Discounted nationwide (over 200 centres) inclusive leisure centre membership for you and your partner. This includes GLL Extras!
GLL Society benefits (if you choose to join the Society after your probation period) include:
The right to stand for the Society board and to vote for board members to represent you
Access to team building and fun events such as Treks, Concerts outings etc
Access to a range of benefits exclusive to our people – ask your line manager for details or check out the Intranet
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Partnership Marketing Activator employer: GLL
Contact Detail:
GLL Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Partnership Marketing Activator
✨Tip Number 1
Familiarise yourself with GLL's mission and values. As a not-for-profit organisation, they prioritise community benefits over profits, so demonstrating your alignment with their values in conversations can set you apart.
✨Tip Number 2
Network with current or former employees of GLL. Engaging with them on platforms like LinkedIn can provide you with insider insights about the company culture and expectations, which can be invaluable during interviews.
✨Tip Number 3
Showcase your experience in multi-channel marketing by preparing examples of past campaigns you've worked on. Be ready to discuss how you measured their success and adapted strategies based on audience feedback.
✨Tip Number 4
Research the local authorities and partners GLL collaborates with. Understanding their objectives and how GLL supports them will help you articulate how you can contribute to their partnership marketing efforts.
We think you need these skills to ace Partnership Marketing Activator
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in partnership marketing and multi-channel campaigns. Use specific examples that demonstrate your ability to coordinate and implement marketing strategies effectively.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of GLL's mission as a charitable social enterprise. Mention how your skills align with the role and how you can contribute to their objectives.
Showcase Your Creativity: In your application, include examples of past marketing campaigns you've worked on, particularly those that required creative problem-solving. Highlight any innovative ideas you have for enhancing engagement with key audiences.
Highlight Communication Skills: Since strong people and communication skills are essential for this role, provide examples of how you've successfully collaborated with various stakeholders in previous positions. This will demonstrate your ability to interpret requirements and turn them into actionable marketing activities.
How to prepare for a job interview at GLL
✨Understand the Role
Make sure you thoroughly understand the responsibilities of a Partnership Marketing Activator. Familiarise yourself with GLL's mission and how the marketing function supports their objectives. This will help you articulate how your skills align with their needs.
✨Showcase Your Experience
Prepare to discuss your previous experience in multi-site marketing, especially in leisure or retail. Be ready to provide specific examples of campaigns you've coordinated and the impact they had on engagement and brand awareness.
✨Demonstrate Organisational Skills
As an effective organiser and multitasker, be prepared to share how you manage multiple projects simultaneously. Discuss tools or methods you use to stay organised and ensure deadlines are met, as this is crucial for the role.
✨Engage with Stakeholders
Highlight your ability to interpret stakeholder requirements and turn them into actionable marketing activities. Prepare examples of how you've successfully collaborated with various teams or partners to achieve common goals.
