At a Glance
- Tasks: Lead brand strategy and initiatives to elevate Glite as a top AI language learning brand.
- Company: Ambitious London-based startup reinventing language learning through innovative AI technology.
- Benefits: Competitive salary, company pension, 25 days annual leave, and a dynamic work environment.
- Other info: Exciting opportunity for growth in a collaborative and creative team.
- Why this job: Join a fast-paced startup and shape the future of language learning with cutting-edge AI.
- Qualifications: 5+ years in Brand Marketing, strong digital marketing skills, and a proactive mindset.
The predicted salary is between 45000 - 60000 £ per year.
We’re a small but ambitious London-based startup on a mission to reinvent language learning through AI. Our flagship product is a mobile app that helps intermediate and advanced learners improve their English using cutting-edge AI technology.
We’re looking for an ambitious Brand Manager to take ownership of the Glite brand and help establish us as one of the world’s leading consumer AI brands in language learning. Working directly with the Chief Marketing Officer, you’ll lead the development and execution of our brand strategy across multiple channels, ensuring every customer touchpoint reflects a consistent, distinctive and memorable brand. This is a full-time, office-based role located in Central London (Holborn).
Role Overview
As Brand Manager, you’ll be responsible for building, scaling and protecting the Glite brand across every customer touchpoint. Our ambition is to become one of the world’s leading English language learning brands, recognised for delivering a product that is genuinely innovative, AI-first and unlike anything else in the market. We don’t want to be another language learning app—we want to redefine what people expect from one.
This is a broad, hands-on role combining strategy, creativity and execution. You’ll own the development of our brand across multiple channels, ensuring every interaction with Glite reinforces our positioning as a premium, cutting-edge and category-defining product. You’ll work with external agencies, freelancers and internal stakeholders to launch new brand initiatives spanning social media, SEO, AI search, PR, partnerships, thought leadership and other awareness-driving activities. You’ll continually measure performance, identify new opportunities and evolve our brand strategy as we grow.
We’re looking for someone who enjoys building brands from the ground up, is excited by working in a fast-moving startup, and wants to play a key role in creating one of the most recognised AI consumer brands in education.
Key Responsibilities
- Own and evolve the Glite brand strategy, ensuring a consistent and distinctive brand across every customer touchpoint.
- Identify, develop and launch innovative brand initiatives that increase brand awareness, build credibility, drive user acquisition, improve product conversion and support long-term business growth.
- Lead the development and execution of brand initiatives across social media, SEO, AI Search, PR, partnerships, content marketing and thought leadership.
- Own the Glite website and digital brand experience, continually improving messaging, positioning and user experience.
- Manage external agencies, freelancers and partners to deliver high-quality brand campaigns and projects.
- Work cross-functionally with Product, Design and Marketing to ensure every launch and customer interaction reinforces the Glite brand.
- Measure brand performance against key KPIs, monitor competitors, identify growth opportunities and present strategic recommendations to the leadership team.
Requirements
- 5+ years’ experience in Brand Marketing or Brand Management.
- Proven experience building and growing consumer brands.
- Excellent written, verbal and presentation skills.
- Strong understanding of modern digital marketing channels.
- Experience managing agencies, freelancers and external partners.
- Excellent project management and organisational skills.
- Strong commercial awareness with the ability to balance creativity and performance.
- Comfortable working in a fast-paced startup environment.
- A proactive mindset with the ability to take ownership and make things happen.
- Experience working with consumer mobile apps or SaaS products.
- Experience with AI Search Optimisation (AISO / GEO).
- Experience managing PR agencies or media outreach.
- Familiarity with SEO platforms such as Ahrefs, SEMrush and Google Search Console.
- Experience using AI tools such as ChatGPT, Claude, Midjourney or Runway.
- Experience working with creators, influencers or podcast production.
- Interest in AI, education technology or language learning.
What We Offer
- Company pension.
- 25 days annual leave plus.
Brand Manager in London employer: Glite Tech
As a dynamic startup based in Central London, we offer an exciting opportunity for a Brand Manager to shape the future of language learning through innovative AI technology. Our collaborative work culture fosters creativity and growth, providing employees with the chance to make a significant impact while enjoying benefits like a competitive pension scheme and generous annual leave. Join us in redefining the landscape of education technology and be part of a passionate team dedicated to building a world-class brand.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Glite Tech and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Glite Tech are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Glite Tech on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Glite Tech. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Glite Tech. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Glite Tech:Show us that you’ve done your homework! In your application, briefly mention what you admire about Glite Tech’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Glite Tech
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Glite Tech will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Glite Tech, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
