At a Glance
- Tasks: Own and optimise landing pages, delivering high-quality digital experiences.
- Company: Join a leading international education group in hospitality management.
- Benefits: Permanent contract, dynamic team, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on continuous improvement and experimentation.
- Why this job: Make a real impact on global digital strategies and user journeys.
- Qualifications: Experience in conversion rate optimisation and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, across 8 countries and 22 campuses. The group operates through 5 world‑class brands: Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group and Indian School of Hospitality. Development, Distinctiveness, Joint Commitment, Openness and Sense of Service are the core values which drive us.
We are seeking a Conversion Optimisation Specialist to join our friendly and dynamic Digital Marketing team. This is an exciting opportunity to work for an international education group and play a key role in shaping and delivering our global website ecosystem.
Are you a hands‑on, detail‑oriented digital professional who enjoys building and managing websites, delivering projects end‑to‑end, and working with multiple stakeholders and agencies? Do you have a passion for creating seamless user journeys and delivering high‑quality digital experiences?
In this role, you will own and optimise key web journeys and landing pages across a portfolio of brand websites, helping to drive enquiries and applications across global markets. You will play a key role in shaping the digital experience by translating data, research, and insights into structured tests and scalable improvements. This is an exciting opportunity for a data‑driven self‑starter who thrives in a fast‑paced international environment and enjoys delivering measurable impact through experimentation and optimisation.
About You
- Proven experience in conversion rate optimisation, landing page management, or digital performance marketing, with a strong track record of delivering end‑to‑end landing page builds and optimisation initiatives.
- Confident owning projects from briefing and wireframing through to testing, launch, and continuous improvement.
- Extensive experience designing and delivering experimentation programmes, including A/B, multivariate, and split URL testing using tools such as VWO (or similar).
- Strong working knowledge of both Bayesian and Frequentist statistical approaches, with a clear understanding of when to apply each.
- Comfortable working with small sample sizes, with the ability to design and interpret observational studies and confidently advise stakeholders on the most appropriate testing methodology for different scenarios.
- Strong expertise in Google Analytics 4, including managing analytics configuration, ensuring data integrity, and troubleshooting tracking issues.
- Experience with Google Tag Manager, including implementation of tags, triggers, and variables, is essential.
- Highly analytical, with the ability to use data, heatmapping tools, and user research to generate actionable insights and prioritise optimisation opportunities across the user journey.
- Well‑organised, proactive, and confident managing multiple priorities across different workstreams.
- Strong communication skills and the ability to collaborate effectively with internal teams and external agencies are key.
- A degree (or equivalent experience) in digital marketing, data, or a related field is desirable.
Your Role
- Take ownership of landing pages across multiple brand websites, including design, build, QA, and ongoing optimisation.
- Deliver new landing pages end‑to‑end, from briefing and wireframing through to testing and go‑live.
- Ensure all landing pages are optimised for conversion and aligned with brand standards across acquisition channels.
- Plan, execute, and manage A/B and multivariate tests, defining clear hypotheses and success metrics.
- Analyse experiment results and translate findings into actionable, scalable improvements.
- Build and maintain a structured testing roadmap based on data, insights, and commercial impact.
- Own Google Analytics 4, ensuring accurate tracking, configuration, and reliable data across all digital channels.
- Implement and manage tracking via Google Tag Manager, ensuring all conversion events and data flows are correctly set up.
- Monitor data quality, identify discrepancies, and resolve tracking issues in collaboration with development teams.
- Use analytics, heatmaps, and behavioural data to understand user journeys and identify optimisation opportunities.
- Build dashboards and reports to provide clear visibility of performance metrics such as conversion rates and lead generation.
- Collaborate with designers, developers, marketers, and external agencies to deliver high‑quality digital projects.
- Act as a subject matter expert on CRO and analytics, promoting a culture of experimentation and continuous improvement.
Interested in this opportunity? Don't delay - apply today!
Application deadline: Friday 5 June 2026
This organisation is not able to offer sponsorship. Candidates must be based in the UK with eligibility to live and work in the UK.
Conversion Optimisation - CRO Specialist in London employer: Glion Institute
Sommet Education is an exceptional employer, offering a vibrant work culture in the heart of Central London, where creativity and collaboration thrive. As a Conversion Optimisation Specialist, you will have the opportunity to make a significant impact on our global digital presence while benefiting from professional growth opportunities within a prestigious international education group. With a commitment to innovation and excellence, we foster an environment that values development, distinctiveness, and a sense of service, making it a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Optimisation - CRO Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in conversion optimisation. Include case studies that highlight your successes with A/B testing and landing page management. This will give you an edge when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of Google Analytics 4 and Google Tag Manager. Be ready to discuss how you've used data to drive decisions and improve user journeys. Confidence in your expertise can really impress!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Sommet Education. Let’s make it happen!
We think you need these skills to ace Conversion Optimisation - CRO Specialist in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Conversion Optimisation role. Highlight your experience with landing page management and A/B testing, as these are key to what we’re looking for.
Craft a Compelling Cover Letter:Use your cover letter to tell us why you’re passionate about digital marketing and conversion optimisation. Share specific examples of how you've driven results in previous roles, and don’t forget to mention your analytical skills!
Showcase Your Data Skills:Since this role is all about data-driven decisions, make sure to highlight your experience with Google Analytics 4 and any tools you’ve used for heatmapping or user research. We want to see how you’ve used data to improve user journeys.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity in our Digital Marketing team!
How to prepare for a job interview at Glion Institute
✨Know Your CRO Basics
Before the interview, brush up on your conversion rate optimisation (CRO) knowledge. Be ready to discuss your experience with A/B testing, multivariate testing, and how you've used tools like VWO or Google Analytics 4 in past projects. This will show that you’re not just familiar with the concepts but have practical experience applying them.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've used data to drive decisions. Highlight how you've interpreted analytics, heatmaps, or user research to identify optimisation opportunities. Being able to articulate your thought process will demonstrate your analytical prowess and how it aligns with their needs.
✨Demonstrate Project Ownership
Since the role involves taking ownership of landing pages, come prepared with examples of projects you've led from start to finish. Discuss your approach to briefing, wireframing, testing, and launching. This will illustrate your ability to manage multiple priorities and deliver results effectively.
✨Communicate Effectively
Strong communication skills are key for this role. Practice explaining complex concepts in a simple way, as you’ll need to collaborate with various stakeholders. Think of examples where you’ve successfully worked with teams or agencies, and be ready to share how you navigated any challenges.
