At a Glance
- Tasks: Own and optimise landing pages, manage A/B tests, and enhance user journeys.
- Company: Join a leading international education group focused on hospitality and culinary arts.
- Benefits: Permanent contract, dynamic team, and opportunities for professional growth.
- Other info: Collaborate with creative teams and drive measurable results through experimentation.
- Why this job: Make a real impact on global digital experiences in a fast-paced environment.
- Qualifications: Experience in conversion optimisation and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
Sommet Education is a unique education group specialised in premium hospitality management and culinary arts, across 8 countries and 22 campuses. The group operates through 5 world‑class brands: Glion Institute of Higher Education, Les Roches, École Ducasse, Invictus Education Group and Indian School of Hospitality. Development, Distinctiveness, Joint Commitment, Openness and Sense of Service are the core values which drive us.
We are seeking a Conversion Optimisation Specialist to join our friendly and dynamic Digital Marketing team. This is an exciting opportunity to work for an international education group and play a key role in shaping and delivering our global website ecosystem.
Are you a hands‑on, detail‑oriented digital professional who enjoys building and managing websites, delivering projects end‑to‑end, and working with multiple stakeholders and agencies? Do you have a passion for creating seamless user journeys and delivering high‑quality digital experiences?
In this role, you will own and optimise key web journeys and landing pages across a portfolio of brand websites, helping to drive enquiries and applications across global markets. You will play a key role in shaping the digital experience by translating data, research, and insights into structured tests and scalable improvements. This is an exciting opportunity for a data‑driven self‑starter who thrives in a fast‑paced international environment and enjoys delivering measurable impact through experimentation and optimisation.
About You
- Proven experience in conversion rate optimisation, landing page management, or digital performance marketing, with a strong track record of delivering end‑to‑end landing page builds and optimisation initiatives.
- Confident owning projects from briefing and wireframing through to testing, launch, and continuous improvement.
- Extensive experience designing and delivering experimentation programmes, including A/B, multivariate, and split URL testing using tools such as VWO (or similar).
- Strong working knowledge of both Bayesian and Frequentist statistical approaches, with a clear understanding of when to apply each.
- Comfortable working with small sample sizes, with the ability to design and interpret observational studies and confidently advise stakeholders on the most appropriate testing methodology for different scenarios.
- Strong expertise in Google Analytics 4, including managing analytics configuration, ensuring data integrity, and troubleshooting tracking issues.
- Experience with Google Tag Manager, including implementation of tags, triggers, and variables, is essential.
- Highly analytical, with the ability to use data, heatmapping tools, and user research to generate actionable insights and prioritise optimisation opportunities across the user journey.
- Well‑organised, proactive, and confident managing multiple priorities across different workstreams.
- Strong communication skills and the ability to collaborate effectively with internal teams and external agencies are key.
- A degree (or equivalent experience) in digital marketing, data, or a related field is desirable.
Your Role
- Take ownership of landing pages across multiple brand websites, including design, build, QA, and ongoing optimisation.
- Deliver new landing pages end‑to‑end, from briefing and wireframing through to testing and go‑live.
- Ensure all landing pages are optimised for conversion and aligned with brand standards across acquisition channels.
- Plan, execute, and manage A/B and multivariate tests, defining clear hypotheses and success metrics.
- Analyse experiment results and translate findings into actionable, scalable improvements.
- Build and maintain a structured testing roadmap based on data, insights, and commercial impact.
- Own Google Analytics 4, ensuring accurate tracking, configuration, and reliable data across all digital channels.
- Implement and manage tracking via Google Tag Manager, ensuring all conversion events and data flows are correctly set up.
- Monitor data quality, identify discrepancies, and resolve tracking issues in collaboration with development teams.
- Use analytics, heatmaps, and behavioural data to understand user journeys and identify optimisation opportunities.
- Build dashboards and reports to provide clear visibility of performance metrics such as conversion rates and lead generation.
- Collaborate with designers, developers, marketers, and external agencies to deliver high‑quality digital projects.
- Act as a subject matter expert on CRO and analytics, promoting a culture of experimentation and continuous improvement.
Interested in this opportunity? Don't delay - apply today!
Application deadline: Friday 5 June 2026
This organisation is not able to offer sponsorship. Candidates must be based in the UK with eligibility to live and work in the UK.
Conversion Optimisation - CRO Specialist employer: Glion Institute
At Sommet Education, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration within our dynamic Digital Marketing team. Located in the heart of Central London, we provide our employees with unique opportunities for professional growth and development in the premium hospitality education sector, alongside competitive benefits and a commitment to innovation and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Conversion Optimisation - CRO Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work in conversion optimisation. Use real examples of landing pages you've improved and the results you've achieved to impress potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to CRO and digital marketing. Be ready to discuss your experience with A/B testing and Google Analytics, and how you've used data to drive decisions.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in joining our team at Sommet Education.
We think you need these skills to ace Conversion Optimisation - CRO Specialist
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Conversion Optimisation role. Highlight your experience with A/B testing, Google Analytics, and any relevant projects you've managed. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about conversion optimisation and how your background aligns with our values. Be sure to mention specific examples of your work that demonstrate your expertise.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, make sure to highlight your analytical skills in your application. Share examples of how you've used data to drive improvements in user journeys or conversion rates. We love numbers and insights!
Apply Through Our Website:We encourage you to apply directly through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to showcase your talents. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at Glion Institute
✨Know Your Metrics
Before the interview, brush up on key metrics related to conversion rate optimisation. Be ready to discuss how you’ve used data to drive decisions in past projects. This shows your analytical skills and understanding of what drives conversions.
✨Showcase Your Projects
Prepare a portfolio of your previous work, especially any landing pages or A/B tests you've managed. Highlight the challenges you faced, the solutions you implemented, and the results achieved. This will demonstrate your hands-on experience and problem-solving abilities.
✨Understand the Brand
Research Sommet Education and its brands thoroughly. Understand their values and target audience. During the interview, relate your answers back to how you can enhance their digital presence and user journeys, showing that you’re aligned with their mission.
✨Ask Insightful Questions
Prepare thoughtful questions about their current digital strategies and challenges. This not only shows your interest in the role but also your proactive approach to understanding how you can contribute to their goals.
