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- Tasks: Lead sales growth for a community-owned whisky distillery and develop strategic partnerships.
- Company: GlenWyvis, Scotland’s first 100% community-owned distillery focused on sustainability.
- Benefits: Competitive salary, performance incentives, and the chance to shape a pioneering brand.
- Why this job: Join a passionate team and make a real impact in the craft spirits industry.
- Qualifications: Proven sales leadership in spirits or FMCG with strong negotiation skills.
- Other info: Exciting opportunity to represent a premium brand at events and grow your career.
The predicted salary is between 35000 - 40000 ÂŁ per year.
GlenWyvis is Scotland’s first 100% community‑owned whisky and craft spirits distillery, created to revive Dingwall’s historic distilling heritage and powered entirely by renewable energy. Since its founding in 2015 and launch through record‑breaking share offers, GlenWyvis has united over 3,000 member‑owners around a shared vision of sustainability, community benefit, and premium Highland spirits. Our range includes limited‑edition Highland single malt Scotch whiskies, craft gin, and rare cask‑matured releases sold direct and via select stockists.
Role Summary
GlenWyvis seeks a proactive, commercially skilled Sales Manager to lead and grow all revenue streams for the distillery. This is a hands‑on commercial leadership role responsible for developing export channels, UK trade partnerships, local Scottish stockist networks, and direct‑to‑consumer (B2C) sales. The successful candidate will combine strategic planning with practical execution, representing GlenWyvis at industry events and expanding brand presence in markets aligned with our community values.
Key Responsibilities
- Strategic Sales Development: Design and implement a multi‑channel sales strategy across export markets, UK on‑trade/off‑trade, and local Highland accounts to achieve annual revenue and volume targets. Prioritise markets with strong potential for craft spirits, single malt Scotch, and artisanal products.
- Export & International Growth: Identify and engage overseas distributors, import partners, and regional agents. Lead negotiations, terms agreements, and territory management for export growth.
- Domestic & Local Trade: Build and manage relationships with UK wholesalers, specialist whisky retailers, hospitality accounts, and Highland stockists. Develop account plans, pricing strategies, and promotional programmes tailored to trade partners and account management. Drive direct‑to‑consumer revenue through GlenWyvis online shop, cask‑ownership programmes, tasting events, membership‑linked offers, loyalty and subscription type initiatives. Collaborate with marketing and membership teams to convert community enthusiasm into sales growth.
- Brand Representation: Represent GlenWyvis at trade shows, whisky festivals, local events, and investor/member gatherings, articulating the brand story, sustainability credentials, and community values. Support distillery‑led initiatives including environmental programmes and community events.
- Commercial & Operational Leadership: Develop sales forecasts, performance reporting, and pricing models relevant to a community‑owned craft producer. Coordinate with production, compliance, and logistics to ensure supply alignment with sales commitments and desired release schedules. Monitor regulatory requirements including UK excise, export documentation, and whisky labelling standards.
Candidate Requirements
- Proven leadership in sales for spirits, premium beverages, or FMCG, with demonstrable success in export and trade channels.
- Strong commercial judgement, negotiation skills, and revenue accountability.
- Experience building strategic sales plans and growing new distribution networks.
- Entrepreneurial mindset suited to a growing, community‑led enterprise.
- Excellent communication and stakeholder management skills, with credibility representing a premium whisky brand.
- Knowledge of Scotch whisky markets and appreciation for sustainability‑driven craftsmanship.
- Willingness to travel regularly domestically and internationally for business development.
Terms & Compensation
Full‑time role. Base salary: £35,000 – £40,000 per annum, dependent on experience. Performance‑linked incentives in addition. Opportunity to contribute meaningfully to the growth of a pioneering community‑owned distillery.
How to Apply
Submit your CV and a cover letter outlining relevant sales experience in spirits or premium FMCG to apply@glenwyvis.com with the subject line “Sales Manager Application – GlenWyvis” or apply via Indeed.
Licence / Certification
Driving Licence (required)
Sales Manager in Dingwall employer: GlenWyvis Distillery
Contact Detail:
GlenWyvis Distillery Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Manager in Dingwall
✨Tip Number 1
Network like a pro! Attend industry events, whisky festivals, and local gatherings to meet potential employers and make connections. Remember, it's all about who you know, so don’t be shy!
✨Tip Number 2
Show off your passion for whisky and sustainability! When chatting with potential employers, share your knowledge and enthusiasm for craft spirits. It’ll set you apart from the crowd and show you’re a great fit for GlenWyvis.
✨Tip Number 3
Be proactive in your job search! Instead of just waiting for job postings, reach out directly to companies you admire, like GlenWyvis. Express your interest and ask about potential opportunities – you never know what might come up!
✨Tip Number 4
Utilise our website to apply! We love seeing applications that come through our platform. Make sure to tailor your approach to highlight how your skills align with our community values and sales goals.
We think you need these skills to ace Sales Manager in Dingwall
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Sales Manager role at GlenWyvis. Highlight your experience in spirits or premium FMCG, and don’t forget to showcase any relevant achievements that demonstrate your commercial skills.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about sustainability and community-driven initiatives. Share specific examples of how you've successfully developed sales strategies or built partnerships in the past.
Showcase Your Leadership Skills: We want to see your leadership style! In your application, mention any experiences where you’ve led teams or projects, especially in the spirits industry. This will help us understand how you can drive growth at GlenWyvis.
Apply Through Our Website: While you can apply via email or Indeed, we encourage you to submit your application through our website. It’s the best way to ensure your application gets the attention it deserves and shows your enthusiasm for joining our team!
How to prepare for a job interview at GlenWyvis Distillery
✨Know Your Spirits
Before the interview, brush up on your knowledge of Scotch whisky and craft spirits. Understand GlenWyvis's unique selling points, such as their community ownership and sustainability efforts. This will show your genuine interest in the brand and help you connect with the interviewers.
✨Demonstrate Your Sales Strategy
Prepare to discuss specific sales strategies you've implemented in previous roles. Think about how you would approach developing a multi-channel sales strategy for GlenWyvis. Be ready to share examples of how you've successfully grown revenue streams or built partnerships in the past.
✨Showcase Your Networking Skills
Since this role involves building relationships with various stakeholders, be prepared to talk about your networking experience. Share stories of how you've engaged with distributors, retailers, or trade partners, and highlight any successful negotiations you've led.
✨Align with Community Values
GlenWyvis is all about community and sustainability, so make sure to express your alignment with these values. Think about how you can contribute to their mission and be ready to discuss any relevant experiences that demonstrate your commitment to community-driven initiatives.