At a Glance
- Tasks: Lead sales growth for a community-owned whisky distillery and develop strategic partnerships.
- Company: GlenWyvis, Scotland’s first 100% community-owned distillery focused on sustainability.
- Benefits: Competitive salary, performance incentives, and the chance to shape a pioneering brand.
- Other info: Exciting opportunity to represent a premium brand at events and grow your career.
- Why this job: Join a passionate team and make a real impact in the craft spirits industry.
- Qualifications: Proven sales leadership in spirits or FMCG with strong negotiation skills.
The predicted salary is between 35000 - 40000 £ per year.
GlenWyvis is Scotland’s first 100% community‑owned whisky and craft spirits distillery, created to revive Dingwall’s historic distilling heritage and powered entirely by renewable energy. Since its founding in 2015 and launch through record‑breaking share offers, GlenWyvis has united over 3,000 member‑owners around a shared vision of sustainability, community benefit, and premium Highland spirits. Our range includes limited‑edition Highland single malt Scotch whiskies, craft gin, and rare cask‑matured releases sold direct and via select stockists.
Role Summary
GlenWyvis seeks a proactive, commercially skilled Sales Manager to lead and grow all revenue streams for the distillery. This is a hands‑on commercial leadership role responsible for developing export channels, UK trade partnerships, local Scottish stockist networks, and direct‑to‑consumer (B2C) sales. The successful candidate will combine strategic planning with practical execution, representing GlenWyvis at industry events and expanding brand presence in markets aligned with our community values.
Key Responsibilities
- Strategic Sales Development: Design and implement a multi‑channel sales strategy across export markets, UK on‑trade/off‑trade, and local Highland accounts to achieve annual revenue and volume targets. Prioritise markets with strong potential for craft spirits, single malt Scotch, and artisanal products.
- Export & International Growth: Identify and engage overseas distributors, import partners, and regional agents. Lead negotiations, terms agreements, and territory management for export growth.
- Domestic & Local Trade: Build and manage relationships with UK wholesalers, specialist whisky retailers, hospitality accounts, and Highland stockists. Develop account plans, pricing strategies, and promotional programmes tailored to trade partners and account management. Drive direct‑to‑consumer revenue through GlenWyvis online shop, cask‑ownership programmes, tasting events, membership‑linked offers, loyalty and subscription type initiatives. Collaborate with marketing and membership teams to convert community enthusiasm into sales growth.
- Brand Representation: Represent GlenWyvis at trade shows, whisky festivals, local events, and investor/member gatherings, articulating the brand story, sustainability credentials, and community values. Support distillery‑led initiatives including environmental programmes and community events.
- Commercial & Operational Leadership: Develop sales forecasts, performance reporting, and pricing models relevant to a community‑owned craft producer. Coordinate with production, compliance, and logistics to ensure supply alignment with sales commitments and desired release schedules. Monitor regulatory requirements including UK excise, export documentation, and whisky labelling standards.
Candidate Requirements
- Proven leadership in sales for spirits, premium beverages, or FMCG, with demonstrable success in export and trade channels.
- Strong commercial judgement, negotiation skills, and revenue accountability.
- Experience building strategic sales plans and growing new distribution networks.
- Entrepreneurial mindset suited to a growing, community‑led enterprise.
- Excellent communication and stakeholder management skills, with credibility representing a premium whisky brand.
- Knowledge of Scotch whisky markets and appreciation for sustainability‑driven craftsmanship.
- Willingness to travel regularly domestically and internationally for business development.
Terms & Compensation
Full‑time role. Base salary: £35,000 – £40,000 per annum, dependent on experience. Performance‑linked incentives in addition. Opportunity to contribute meaningfully to the growth of a pioneering community‑owned distillery.
How to Apply
Submit your CV and a cover letter outlining relevant sales experience in spirits or premium FMCG to apply@glenwyvis.com with the subject line “Sales Manager Application – GlenWyvis” or apply via Indeed.
Licence / Certification
Driving Licence (required)
Sales Manager in Dingwall employer: GlenWyvis Distillery
GlenWyvis is an exceptional employer, offering a unique opportunity to be part of Scotland’s first 100% community-owned distillery, where sustainability and community benefit are at the heart of our mission. Our collaborative work culture fosters innovation and personal growth, allowing employees to thrive in a hands-on environment while contributing to the revival of Dingwall’s historic distilling heritage. With competitive compensation, performance-linked incentives, and the chance to represent a premium brand at industry events, GlenWyvis provides a rewarding career path for those passionate about craft spirits and community-driven initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager in Dingwall
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager at GlenWyvis Distillery, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including GlenWyvis Distillery. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager in Dingwall
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for GlenWyvis Distillery:When writing your cover letter, make sure to tailor your message specifically for GlenWyvis Distillery. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at GlenWyvis Distillery
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show GlenWyvis Distillery that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show GlenWyvis Distillery that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with GlenWyvis Distillery’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
