Area Sales Manager - North & Midlands in Huddersfield, Yorkshire

Founded in 1913, Glennon Brothers is a leading timber processing Group operating across Ireland and the UK, with over a century of experience and a strong, well-established growth story. Today, the Group operates through a portfolio of respected brands including Glennon Brothers, Balcas, DTE, Alexanders Timber Design and, most recently, Pontrilas, reflecting both its scale and strategic expansion. As a recognised leader within the Green Tech and sustainable construction sectors, the Group is dynamic, innovative and firmly focused on long-term, responsible growth.

Across its brands, Glennon Brothers supplies a wide range of timber products to the Irish and UK markets, serving the construction, pallet wood and fencing industries. The Group also manufactures timber frame homes and engineered roof trusses for the housebuilding sector and operates several combined heat and power (CHP) and wood pellet manufacturing facilities. Following the acquisition of Pontrilas in January 2026, the Group has significantly increased its turnover and expanded its workforce to over 1,400 colleagues. This growth has been driven by a strong commitment to its people, a customer-focused service ethos, and continued investment in advanced technology and operational capability.

Glennon Brothers operates a multi-site footprint across Longford, Fermoy, Enniskillen, Troon, Irvine, Windymains and Invergordon, providing a diverse and collaborative working environment across its Group brands and functions.

Principal Objective

Reporting to the Head of Group Sales, the Area Sales Manager is responsible for delivering sustainable and profitable sales growth through the effective management of existing customer relationships and the development of new business opportunities. The role plays a key part in executing the Groups commercial strategy, strengthening market presence, and contributing to long-term business performance. This is a field-based commercial role with clear accountability for an assigned sales territory and customer portfolio, working in collaboration with internal teams to deliver sustainable commercial outcomes.

The Area Sales Manager is accountable for building and maintaining strong, long-term customer relationships, contributing to shared sales targets, and ensuring a consistently high standard of customer service. Acting as a professional ambassador for Glennon Brothers, the role requires close collaboration with internal teams to deliver value-driven solutions aligned with customer needs and organisational objectives.

Knowledge & Experience

• Demonstrated experience in field or customer-facing sales roles, with the ability to manage territories and deliver sustainable sales growth.
• Experience selling timber or building products, with selling into the builders merchant sector considered a strong advantage.
• Demonstrated ability to manage existing accounts while developing new customer relationships.
• Experience working with sales targets, forecasting and performance metrics.
• Familiarity with CRM systems and structured sales processes.

Key Responsibilities

• Proactively manage and grow an established customer base while identifying and developing new business opportunities within the assigned territory.
• Build, maintain and strengthen long-lasting relationships with key accounts and Buying Groups.
• Manage and develop the assigned sales territory through structured planning, prioritisation and effective account management.
• Achieve, exceed and consistently deliver agreed annual sales targets and key performance milestones.
• Ensure a high standard of customer service is maintained across all accounts, acting as a trusted commercial partner.
• Accurately maintain sales activity, customer information and account data within the CRM system.
• Actively contribute to the growth, performance and reputation of the Groups UK sales operation.
• Represent Glennon Brothers in a professional manner, aligned with the Groups values and commercial objectives.

Essential Competencies

• Commercial Acumen: Understands market dynamics, customer needs and pricing considerations to drive sustainable sales growth.
• Relationship Management: Builds credibility and long-term partnerships with customers at all levels, including senior decision-makers.
• Planning & Organisation: Demonstrates effective journey planning, territory management and prioritisation.
• Communication & Influence: Communicates clearly and professionally, with the ability to influence and negotiate effectively.
• Self-Motivation & Accountability: Demonstrates initiative, resilience and a strong focus on delivering results, while working collaboratively and seeking continuous improvement.
• Customer Focus: Maintains a high standard of service and responsiveness, aligned with Glennon Brothers reputation for reliability.
• Collaboration & Learning: Works effectively with colleagues across sales, operations and customer service, actively sharing insight and continuously developing commercial capability.

Key Performance Measures

• Achievement of individual and territory sales targets.
• Growth and retention of key customer accounts.
• New business development within the assigned region.
• Accuracy and consistency of CRM and sales reporting.
• Customer satisfaction and service levels.

Key Relationships

• Head of Group Sales performance reporting, alignment and support.
• Sales Team Colleagues collaboration and shared market insight.
• Customers and Buying Groups account management and relationship development.
• Internal Operations and Customer Service Teams order fulfilment and customer support.

Contract

• Contract Type - Permanent.
• Hours - Full time, 40 hours per week.
• Working Week - Monday to Friday.

Benefits

• Competitive Basic Salary.
• Pension Scheme.
• Company Car.
• Colleague Savings Scheme.
• Educational Assistance.

Don't meet every single requirement? Studies show that some candidates are less likely to apply unless they meet every requirement. At Glennon Brothers we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Disclaimer: Glennon Brothers reserves the right at any time to change, delete, or add to any of the provisions of this Role Profile at its sole discretion and it is the colleague's responsibility to familiarise themselves with these changes. Furthermore, the provisions of this Role Profile are designed by Glennon Brothers to serve as guidelines rather than absolute responsibilities and duties.