Area Sales Manager Home Based

Reporting to the Head of Group Sales, the Area Sales Manager is responsible for delivering sustainable and profitable sales growth through the effective management of existing customer relationships and the development of new business opportunities. The role plays a key part in executing the Group’s commercial strategy, strengthening market presence, and contributing to long‑term business performance.

This is a field‑based commercial role with clear accountability for an assigned sales territory and customer portfolio, working in collaboration with internal teams to deliver sustainable commercial outcomes. The Area Sales Manager is accountable for building and maintaining strong, long‑term customer relationships, contributing to shared sales targets, and ensuring a consistently high standard of customer service.

• Demonstrated experience in field or customer‑facing sales roles, with the ability to manage territories and deliver sustainable sales growth.
• Experience selling timber or building products, with selling into the builders’ merchant sector considered a strong advantage.
• Demonstrated ability to manage existing accounts while developing new customer relationships.
• Experience working with sales targets, forecasting and performance metrics.
• Familiarity with CRM systems and structured sales processes.

Key Responsibilities:

• Build, maintain and strengthen long‑lasting relationships with key accounts and Buying Groups.
• Manage and develop the assigned sales territory through structured planning, prioritisation and effective account management.
• Achieve, exceed and consistently deliver agreed annual sales targets and key performance milestones.
• Ensure a high standard of customer service is maintained across all accounts, acting as a trusted commercial partner.
• Accurately maintain sales activity, customer information and account data within the CRM system.
• Actively contribute to the growth, performance and reputation of the Group’s UK sales operation.
• Represent Glennon Brothers in a professional manner, aligned with the Group’s values and commercial objectives.

Commercial Acumen:

• Understands market dynamics, customer needs and pricing considerations to drive sustainable sales growth.

Relationship Management:

• Builds credibility and long‑term partnerships with customers at all levels, including senior decision‑makers.

Collaboration & Learning:

• Works effectively with colleagues across sales, operations and customer service, actively sharing insight and continuously developing commercial capability.

Key Performance Measures:

• Achievement of individual and territory sales targets.
• Growth and retention of key customer accounts.
• Accuracy and consistency of CRM and sales reporting.
• Performance reporting, alignment and support from the Head of Group Sales.
• Collaboration and shared market insight with Sales Team Colleagues.
• Account management and relationship development with Customers and Buying Groups.