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- Tasks: Lead brand strategy and create impactful marketing campaigns for a luxury crystal brand.
- Company: Join Glencairn Crystal Studio, a family-owned leader in fine crystal and glassware.
- Benefits: Competitive salary of £40,000 plus bonus, with opportunities for travel and growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration.
- Why this job: Make a global impact by elevating a renowned brand in the luxury market.
- Qualifications: Strong marketing expertise, creativity, and a passion for luxury experiences.
The predicted salary is between 40000 - 40000 £ per year.
Glencairn Crystal Studio, a family-owned business based in Scotland, has been a global leader in fine crystal and glassware for over 40 years. The company created the iconic Glencairn Glass and serves a wide range of customers, from individual buyers to large-scale international partners. Renowned for its quality craftsmanship and innovative design, Glencairn supplies bespoke crystal to prestigious clients, including every Scottish whisky producer and businesses worldwide. The company is also at the forefront of premium decanter development, consistently exceeding expectations through personalised service and cutting-edge product innovation.
The Role
If you believe in the power of making a lasting impact and take pride in presenting a brand at its very best, you’ll thrive at Glencairn. This on-site role is all about protecting, elevating, and growing a brand you truly believe in - watching it gain recognition and influence on a global scale.
Why Join Glencairn?
- Work closely with the Marketing Director to shape and deliver global strategy
- Be part of a fast-paced environment where you can make an immediate impact
- Help create culturally relevant, high-impact content
- Sit at the heart of the marketing function, influencing direction and growth
- We are an innovation led business recognised across the drinks industry
What You’ll Do
- Lead brand positioning and architecture
- Develop and deliver annual and quarterly marketing plans
- Create and implement campaign frameworks
- Contribute to marketing budget allocation
- Drive performance analysis and optimisation strategies
- Ensure cross-channel alignment across all marketing activity
- Oversee the brand’s presence across multiple platforms
- Monitor market trends and identify new opportunities
- Collaborate with new product development and design teams to bring innovative products to life
- Manage relationships with external design and marketing agencies
What You’ll Bring
- Strong, well-rounded marketing expertise
- A high level of creativity and strategic thinking
- Experience leading campaigns and creative direction, delivering through teams or agencies
- A passion for redefining the luxury drinking experience
- A results-driven mindset - experience and impact matter more than qualifications (though professional qualifications are a plus)
The role is fully on-site in Greater Glasgow and may involve some travel across the UK. The salary on offer is £40,000 plus bonus, depending on experience.
Brand Manager employer: Glencairn Crystal Studio Ltd
Contact Detail:
Glencairn Crystal Studio Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks at Glencairn or similar companies. You never know who might help you land that dream job!
✨Tip Number 2
Show off your creativity! When you get the chance to meet potential employers, bring along a portfolio or examples of your past campaigns. Make sure they see how you can elevate their brand and why you’re the perfect fit for Glencairn.
✨Tip Number 3
Be ready to chat about trends! Stay updated on the latest in the drinks industry and be prepared to discuss how you can leverage those trends for Glencairn. This shows you’re not just passionate but also knowledgeable about the market.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Glencairn family. Don’t miss out on this opportunity!
We think you need these skills to ace Brand Manager
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through. We want to see how much you care about elevating and growing Glencairn's presence in the market. Share your personal connection to the luxury drinking experience!
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in brand management and marketing. We love seeing how your skills align with our needs, so don’t be shy about showcasing your creativity and strategic thinking!
Be Results-Driven: We’re all about impact here at Glencairn, so when you describe your past experiences, focus on the results you achieved. Use specific examples to demonstrate how your contributions made a difference in previous roles – numbers speak volumes!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Glencairn Crystal Studio Ltd
✨Know Your Brand Inside Out
Before the interview, dive deep into Glencairn Crystal Studio's history, products, and values. Understand their iconic Glencairn Glass and how it fits into the luxury drinking experience. This knowledge will help you demonstrate your passion for the brand and show that you're genuinely interested in contributing to its growth.
✨Showcase Your Creativity
As a Brand Manager, creativity is key. Prepare examples of past campaigns you've led or contributed to, highlighting your strategic thinking and innovative ideas. Be ready to discuss how you can bring fresh concepts to Glencairn, especially in terms of culturally relevant content that resonates with their audience.
✨Prepare for Performance Analysis Questions
Expect questions about how you've driven performance analysis and optimisation strategies in previous roles. Have specific metrics and results ready to share, as this will showcase your results-driven mindset. Discuss how you can apply these skills to enhance Glencairn's marketing efforts.
✨Demonstrate Collaboration Skills
Collaboration is crucial in this role, so be prepared to talk about your experience working with cross-functional teams, including design and marketing agencies. Share examples of how you've successfully managed relationships and driven projects forward, ensuring alignment across all marketing activities.