Technical Sales Representative

Technical Sales Representative – Automotive Equipment \\n\\nCompetitive salary + attractive commission + company car + enhanced benefits package\\n\\nLocation: Field-based – Northern UK, including Scotland. \\n\\nIdeal locations include Leeds, York, Sheffield, Bradford, Hull, Wakefield, Derby, Manchester, Salford, Bolton \\n\\nAn exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.\\n\\nRenowned as the UK's number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.\\n\\nWhether you're from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we'd love to hear from you!\\n\\nThe Role:\\n\\nDevelop and grow sales in line with company targets\\nCarry out demonstrations of equipment and total repair solutions\\nConduct new installations and start-up training to ensure seamless onboarding\\nBuild long-term partnerships with customers, conducting regular site visits and reviews\\nWork in tandem with internal teams to manage orders, delivery, installations, and post-sales support\\nMaintain accurate CRM records of all activities, sales leads, and customer updates\\nProvide an outstanding customer experience from initial contact through to ongoing service\\nCollaborate with your mentor and leadership to review performance, pipeline, and strategyThe Candidate:\\n\\nIdeally experience in technical B2B sales, high-value equipment preferred\\nMechanically minded, confident around automotive tools and workshop environments\\nEnthusiastic, sales-driven, and keen to build a long-term career\\nExperience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus\\nConfident communicator who enjoys meeting clients and presenting solutions\\nStrong PC skills (Microsoft Office, CRM systems)\\nFull UK driving licence\\nWillingness to travel extensively across the regionPersonal Attributes:\\n\\nProactive, self-motivated and organised\\nComfortable working independently while also collaborating with a wider support team\\nProfessional and courteous – a true ambassador of the brand\\nA strong desire to learn, grow, and succeed\\nSocially adaptable\\nPassionate about helping customers work more efficiently, safely, and profitablyApply in Confidence:\\n To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.\\n For a confidential chat, call Kayleigh directly on (phone number removed).\\n\\nJob Reference: 4272KB – Technical Sales Representative – Automotive Equipment