At a Glance
- Tasks: Lead marketing strategies, boost brand presence, and drive demand generation.
- Company: A forward-thinking B2B organisation with ambitious growth plans.
- Benefits: Highly competitive package and opportunities for professional development.
- Other info: Join a high-performing team and work closely with key stakeholders.
- Why this job: Shape the future of marketing in a dynamic, fast-paced environment.
- Qualifications: Extensive experience in digital marketing, leadership, and B2B environments.
The predicted salary is between 80000 - 100000 £ per year.
My client, a growing and forward‐thinking B2B organisation, is looking for an accomplished Marketing Director to lead their marketing function and accelerate demand generation, brand presence, and commercial performance. This is a key leadership role with the remit to shape strategy, elevate digital capability, and build a high‐performing team that supports ambitious growth plans.
Core priorities include:
- Leading and optimising all marketing operations across the UK
- Delivering a robust and scalable demand generation strategy
- Strengthening digital marketing performance across key channels
- Developing customer journeys that increase conversion and lifetime value
- Shaping and executing a consistent brand strategy aligned to business goals
- Creating compelling value propositions across products and services
- Enhancing the MarTech stack (CRM, automation, analytics) to drive efficiency
- Partnering closely with Sales, Product, Operations, and Leadership
What we are looking for:
- Deep expertise in digital lead generation, performance marketing, and GTM
- A commercial mindset with the ability to link marketing activity to pipeline and revenue
- Experience working in complex, fast‐paced organisations
- Strong leadership capability with a hands‐on, pragmatic style
- Ability to create strategy and execute it effectively
Must haves:
- Extensive hands-on and strategic experience across Marketing, Brand and Digital
- Extensive Senior Leadership experience (SLT/Exec level)
- Extensive B2B experience - a product-service mix within an ARR model
- M&A and brand migration experience
- Experience working within a PE environment
Highly competitive package. West Midlands requirements for min 2 days per week.
Marketing Director employer: Gleeson Recruitment Group
As a forward-thinking B2B organisation located in the vibrant West Midlands, we pride ourselves on fostering a dynamic work culture that champions innovation and collaboration. Our employees benefit from a highly competitive package, extensive growth opportunities, and the chance to lead impactful marketing strategies that drive our ambitious growth plans. Join us to be part of a high-performing team where your expertise will directly influence our brand presence and commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for a Marketing Director role. You never know who might have the inside scoop on an opportunity that’s not even advertised yet.
✨Tip Number 2
Get your personal brand sorted! Make sure your LinkedIn profile is polished and showcases your achievements in digital lead generation and performance marketing. This is your chance to shine and attract the right attention from recruiters.
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Be ready to share specific examples of how you've led marketing operations and driven demand generation in previous roles. We want to hear about your successes and how you can replicate them!
✨Tip Number 4
Don’t forget to check out our website for the latest job openings! Applying directly through us can give you an edge, as we’re always looking for top talent to join our growing team. Let’s make it happen together!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing Director. Highlight your experience in digital lead generation and performance marketing, as these are key for us. Use specific examples that showcase your leadership skills and strategic thinking.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Tell us why you're the perfect fit for this role. Share your vision for enhancing our brand strategy and how you plan to drive demand generation. Keep it engaging and personal!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use metrics and data to demonstrate how your past work has positively impacted revenue and conversion rates. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience. Plus, it shows us you're keen on joining our team!
How to prepare for a job interview at Gleeson Recruitment Group
✨Know Your Stuff
Before the interview, dive deep into the company's marketing strategies and recent campaigns. Understand their brand voice and how they position themselves in the B2B space. This will not only show your genuine interest but also allow you to discuss how your expertise can elevate their current efforts.
✨Showcase Your Leadership Style
As a Marketing Director, your leadership style is crucial. Be prepared to share specific examples of how you've built high-performing teams and optimised marketing operations in previous roles. Highlight your hands-on approach and how it has led to successful outcomes in fast-paced environments.
✨Link Marketing to Revenue
Demonstrate your understanding of how marketing activities drive pipeline and revenue. Prepare to discuss metrics and KPIs you've used in the past to measure success. This will showcase your commercial mindset and ability to align marketing strategies with business goals.
✨Be Ready for Collaboration
This role requires close partnership with Sales, Product, and Operations. Think of examples where you've successfully collaborated across departments to achieve common goals. Emphasising your teamwork skills will show that you're not just a marketing expert, but also a strategic partner.
