At a Glance
- Tasks: Lead a dynamic sales team and drive performance across multiple channels.
- Company: Join a market-leading international provider with ambitious growth plans.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional development.
- Other info: Be part of a diverse team that values inclusivity and innovation.
- Why this job: Make a real impact by shaping the future of direct sales in a thriving company.
- Qualifications: Experience in leading B2C sales operations and driving strategic growth.
The predicted salary is between 80000 - 100000 € per year.
A market-leading international provider of home and commercial solutions is seeking an experienced Head of Direct Sales to lead a high-performing, multi-channel sales function. The organisation is part of a global group and has demonstrated strong growth in the UK, with ambitious plans to further scale performance, customer experience, and revenue.
The business operates a modern UK headquarters with integrated production, R&D, and commercial teams, alongside a national field sales operation.
This is a senior leadership position responsible for driving performance across a nationwide direct sales channel, including both field-based teams and hub operations. You will lead regional management teams and oversee a large network of sales professionals, ensuring strong commercial performance, operational efficiency, and exceptional customer experience.
Key Responsibilities
- Lead and manage the direct sales organisation, including field sales and operational hub/showroom teams
- Own and deliver sales strategy, performance, and growth plans
- Drive revenue, margin, and conversion improvements across all channels
- Partner with senior stakeholders across marketing, operations, finance, IT, and HR
- Develop and coach regional leaders to maximise team performance and engagement
- Optimise systems (CRM/ERP) and processes to improve productivity and reporting
- Ensure delivery of a best-in-class customer journey
- Oversee compliance with regulatory and health & safety requirements
- Collaborate with marketing to maximise lead generation and conversion
- Lead and support M&A activity, including integration of acquired businesses
Key Focus Areas
- Deliver sustained double-digit growth and improved commercial outcomes
- Increase recurring revenue streams and customer lifetime value
- Enhance customer satisfaction and advocacy (NPS, reviews, retention)
- Build a high-performing, engaged sales culture
- Ensure robust governance and compliance standards
About You
- Leading large, multi-site or national B2C sales operations
- Managing field-based sales teams and performance-driven environments
- Developing and executing strategic growth plans
- Delivering measurable results across revenue, margin, and customer metrics
- Driving change, transformation, and continuous improvement
- Stakeholder management across senior leadership teams
You will also bring:
- Strong leadership presence and the ability to inspire high-performing teams
- A hands-on, results-focused mindset
- Excellent communication and relationship-building skills
- Commercial acumen and data-driven decision-making capability
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer.
Head of Direct Sales employer: Gleeson Recruitment Group
As a market-leading international provider of home and commercial solutions, our company offers an exceptional work environment that fosters growth and innovation. With a modern UK headquarters and a commitment to employee development, we provide ample opportunities for career advancement while promoting a collaborative and inclusive culture. Join us to lead a dynamic sales team and contribute to our ambitious growth plans in a supportive setting that values your contributions and prioritises customer satisfaction.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Direct Sales
✨Tip Number 1
Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their products, culture, and recent news. We want you to walk in feeling confident and ready to impress!
✨Tip Number 3
Practice your pitch! You need to be able to sell yourself just like you would sell a product. We suggest rehearsing your key achievements and how they relate to the role you’re applying for.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm and keeps you fresh in their minds. And remember, apply through our website for the best chance!
We think you need these skills to ace Head of Direct Sales
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that match the Head of Direct Sales role. Highlight your leadership experience and any achievements in driving sales performance, as this will catch our eye!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this position. Share specific examples of how you've led teams and driven growth in previous roles.
Showcase Your Leadership Style:We want to know how you inspire and manage teams. In your application, give us a glimpse into your leadership style and how you've developed high-performing sales cultures in the past.
Apply Through Our Website:To make sure your application gets to us quickly and efficiently, apply directly through our website. It’s the best way to ensure we see your amazing qualifications right away!
How to prepare for a job interview at Gleeson Recruitment Group
✨Know Your Numbers
As a Head of Direct Sales, you'll need to demonstrate your understanding of sales metrics. Brush up on key performance indicators like revenue growth, conversion rates, and customer lifetime value. Be ready to discuss how you've driven these metrics in previous roles.
✨Showcase Leadership Skills
This role requires strong leadership presence. Prepare examples of how you've inspired and developed high-performing teams. Think about specific challenges you've faced and how you motivated your team to overcome them.
✨Understand the Customer Journey
A best-in-class customer journey is crucial for this position. Familiarise yourself with strategies that enhance customer satisfaction and retention. Be prepared to share your insights on how to optimise the sales process for an exceptional customer experience.
✨Collaborate and Communicate
You'll be partnering with various departments, so effective communication is key. Think of examples where you've successfully collaborated with marketing, finance, or operations to achieve sales goals. Highlight your ability to build relationships across senior leadership teams.
