Head of Direct Sales in England

Head of Direct Sales in England

England Full-Time 80000 - 100000 £ / year (est.) No working from home possible
Gleeson Recruitment Group

At a Glance

  • Tasks: Lead a dynamic sales team to drive performance and customer satisfaction.
  • Company: Join a market-leading international provider with ambitious growth plans.
  • Benefits: Competitive salary, leadership opportunities, and a vibrant work culture.
  • Other info: Be part of a collaborative team focused on continuous improvement.
  • Why this job: Make a real impact in a high-performing sales environment.
  • Qualifications: Experience in leading B2C sales operations and strategic growth planning.

The predicted salary is between 80000 - 100000 £ per year.

About the Company

A market-leading international provider of home and commercial solutions is seeking an experienced Head of Direct Sales to lead a high-performing, multi-channel sales function. The organisation is part of a global group and has demonstrated strong growth in the UK, with ambitious plans to further scale performance, customer experience, and revenue. The business operates a modern UK headquarters with integrated production, R&D, and commercial teams, alongside a national field sales operation.

The Role

This is a senior leadership position responsible for driving performance across a nationwide direct sales channel, including both field-based teams and hub operations. You will lead regional management teams and oversee a large network of sales professionals, ensuring strong commercial performance, operational efficiency, and exceptional customer experience.

Key Responsibilities

  • Lead and manage the direct sales organisation, including field sales and operational hub/showroom teams
  • Own and deliver sales strategy, performance, and growth plans
  • Drive revenue, margin, and conversion improvements across all channels
  • Partner with senior stakeholders across marketing, operations, finance, IT, and HR
  • Develop and coach regional leaders to maximise team performance and engagement
  • Optimise systems (CRM/ERP) and processes to improve productivity and reporting
  • Ensure delivery of a best-in-class customer journey
  • Oversee compliance with regulatory and health & safety requirements
  • Collaborate with marketing to maximise lead generation and conversion
  • Lead and support M&A activity, including integration of acquired businesses

Key Focus Areas

  • Deliver sustained double-digit growth and improved commercial outcomes
  • Increase recurring revenue streams and customer lifetime value
  • Enhance customer satisfaction and advocacy (NPS, reviews, retention)
  • Build a high-performing, engaged sales culture
  • Ensure robust governance and compliance standards

About You

  • Leading large, multi-site or national B2C sales operations
  • Managing field-based sales teams and performance-driven environments
  • Developing and executing strategic growth plans
  • Delivering measurable results across revenue, margin, and customer metrics
  • Driving change, transformation, and continuous improvement
  • Stakeholder management across senior leadership teams

You will also bring:

  • Strong leadership presence and the ability to inspire high-performing teams
  • A hands-on, results-focused mindset
  • Excellent communication and relationship-building skills
  • Commercial acumen and data-driven decision-making capability

Head of Direct Sales in England employer: Gleeson Recruitment Group

As a market-leading international provider of home and commercial solutions, our company offers an exceptional work environment for the Head of Direct Sales role. With a modern UK headquarters that fosters collaboration among production, R&D, and commercial teams, we prioritise employee growth through continuous development opportunities and a strong focus on performance. Our commitment to a high-performing sales culture, combined with ambitious growth plans and a dedication to customer satisfaction, makes us an attractive employer for those seeking meaningful and rewarding careers.

Gleeson Recruitment Group

Contact Details:

Gleeson Recruitment Group Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Head of Direct Sales in England

Tip Number 1

Network like a pro! Get out there and connect with industry professionals on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Head of Direct Sales role.

Tip Number 2

Prepare for those interviews by researching the company inside out. Understand their sales strategy and be ready to discuss how you can drive performance and growth. We want you to shine and show them you’re the perfect fit!

Tip Number 3

Don’t forget to follow up after your interviews! A quick thank-you email can go a long way in keeping you top of mind. We believe showing appreciation reflects your leadership presence and communication skills.

Tip Number 4

Apply through our website for the best chance at landing that dream job. We’ve got all the resources you need to showcase your skills and experience effectively. Let’s get you into that high-performing sales culture!

We think you need these skills to ace Head of Direct Sales in England

Sales Strategy Development
Performance Management
Revenue Growth
Team Leadership
Stakeholder Management
Customer Experience Enhancement
CRM/ERP Optimisation

Some tips for your application 🫡

Tailor Your CV:Make sure your CV is tailored to the Head of Direct Sales role. Highlight your experience in leading sales teams and driving performance, as well as any relevant achievements that showcase your ability to deliver results.

Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Use it to express your passion for sales and how your leadership style aligns with our company culture and goals.

Showcase Your Achievements:When detailing your past roles, focus on quantifiable achievements. We want to see numbers that demonstrate your success in driving revenue growth and improving customer satisfaction.

Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and shows us you're serious about joining our team!

How to prepare for a job interview at Gleeson Recruitment Group

Know the Company Inside Out

Before your interview, make sure you research the company thoroughly. Understand their products, services, and recent developments in the market. This will not only help you answer questions more effectively but also show your genuine interest in the role.

Prepare for Leadership Questions

As a Head of Direct Sales, you'll need to demonstrate strong leadership skills. Prepare examples from your past experiences where you've successfully led teams, driven performance, or implemented strategic changes. Use the STAR method (Situation, Task, Action, Result) to structure your responses.

Showcase Your Commercial Acumen

Be ready to discuss how you've previously driven revenue growth and improved customer satisfaction. Bring specific metrics or case studies to the table that highlight your achievements in these areas. This will illustrate your capability to deliver results in line with the company's goals.

Engage with Stakeholders

Since the role involves collaborating with various departments, prepare to discuss how you've effectively managed relationships with senior stakeholders in the past. Think about how you can demonstrate your communication skills and ability to work cross-functionally to achieve business objectives.