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For Companies At a Glance
- Tasks: Execute engaging email campaigns and analyse their performance to boost customer retention.
- Company: A dynamic consumer business with a strong UK and European presence.
- Benefits: Hybrid working, supportive team, and opportunities for personal development.
- Other info: Embrace inclusivity and grow your career in a vibrant environment.
- Why this job: Join a collaborative digital team and make a real impact on customer engagement.
- Qualifications: Some email marketing experience, strong communication skills, and a proactive attitude.
A growing consumer business with a strong presence in the UK and European market is looking to bring in an Email Marketing Executive to support their retention activity across multiple product lines. This role sits within a collaborative digital team and will focus on delivering email campaigns from build through to analysis, while working closely with ecommerce, creative and brand teams.
The role
You'll be responsible for executing email campaigns and supporting ongoing CRM activity, helping to improve customer engagement and retention. There's a good balance of hands-on delivery and opportunity to contribute ideas around testing and optimisation.
What you'll be doing
- Building and scheduling email campaigns within an ESP
- Writing and proofreading email content
- Creating and managing customer segments
- Supporting campaign planning and ongoing CRM activity
- Running A/B tests and feeding into optimisation
- Working closely with internal teams on campaign launches
- Reporting on performance and identifying areas to improve
- Supporting wider digital activity when needed
What they're looking for
- Some experience in email marketing or CRM
- Good attention to detail and organisation
- Comfortable working across multiple projects
- Strong written communication skills
- Someone proactive who's keen to learn and develop
- Familiarity with analytics tools (GA4 or similar)
- Experience with basic creative tools is useful
Nice to have
- Experience with platforms like Klaviyo, Mailchimp or similar
- Basic understanding of email performance metrics
- Any HTML knowledge is a bonus
Additional info
- Hybrid working (3 days in the office)
- Supportive team and opportunity to develop
At Gleeson Recruitment Group, we embrace inclusivity and welcome applicants of all backgrounds, experiences, and abilities. We are proud to be a disability confident employer. By applying you will be registered as a candidate with Gleeson Recruitment Limited. Our Privacy Policy is available on our website and explains how we will use your data.
Email Marketing Specialist employer: Gleeson Recruitment Group
Contact Detail:
Gleeson Recruitment Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist
✨Tip Number 1
Network like a pro! Reach out to people in the email marketing space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns, A/B tests, and any analytics you've worked on. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Stay updated with trends! Follow industry blogs and join relevant online communities. This not only helps you learn but also gives you great talking points during interviews.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to highlight how your experience aligns with the role, and don’t forget to mention your enthusiasm for email marketing!
We think you need these skills to ace Email Marketing Specialist
Some tips for your application 🫡
Show Off Your Email Skills: Make sure to highlight any experience you have with email marketing or CRM in your application. We want to see how you've built and scheduled campaigns before, so don’t hold back on the details!
Nail the Content: Since you'll be writing and proofreading email content, it’s crucial to showcase your strong written communication skills. Give us a taste of your writing style in your application – keep it clear, engaging, and error-free!
Be Proactive: We love candidates who are eager to learn and develop. In your application, share examples of how you've taken initiative in past roles, especially when it comes to testing and optimisation in email campaigns.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Gleeson Recruitment Group
✨Know Your Email Marketing Basics
Before the interview, brush up on your email marketing knowledge. Familiarise yourself with key concepts like A/B testing, customer segmentation, and performance metrics. This will show that you’re not just interested in the role but also understand the fundamentals.
✨Showcase Your Creativity
Prepare to discuss any past email campaigns you've worked on. Bring examples of your writing or design work, and be ready to share how you contributed to the creative process. Companies love candidates who can think outside the box!
✨Demonstrate Your Analytical Skills
Since the role involves reporting on performance, be prepared to talk about how you’ve used analytics tools in the past. If you have experience with GA4 or similar platforms, highlight it! Discuss how you’ve used data to improve campaigns.
✨Ask Insightful Questions
At the end of the interview, don’t forget to ask questions! Inquire about the team’s current email strategies or how they measure success. This shows your genuine interest in the role and helps you gauge if it’s the right fit for you.