At a Glance
- Tasks: Lead digital marketing strategy, optimise campaigns, and drive meaningful results.
- Company: Purpose-driven organisation focused on Building Homes. Changing Lives.
- Benefits: Competitive salary, career growth, and a supportive work environment.
- Why this job: Make a real impact in digital marketing while shaping future strategies.
- Qualifications: Digital marketing qualification and strong analytical skills required.
- Other info: Collaborate with senior leaders and mentor junior team members.
The predicted salary is between 36000 - 60000 £ per year.
Are you a data-driven digital marketer who thrives on improving performance, optimising campaigns, and driving meaningful results? We are looking for a Digital Marketing Manager to lead the execution of our digital strategy across PPC, paid social, portals, websites, email, and wider online and offline activity. This is a pivotal role where you will shape how we attract, engage, and convert our audiences - all while championing our mission of Building Homes. Changing Lives. If you are passionate about digital, analytical by nature, and motivated by continuous improvement, we would love to hear from you.
What you will be doing
As our Digital Marketing Manager, you will take ownership of delivering and optimising our digital marketing plan. Your work will directly influence lead generation, campaign performance, and the effectiveness of our marketing spend.
Key responsibilities include:
- Driving a company-wide approach to enhancing marketing performance while embodying our values of Passion, Collaboration, and Respect
- Tracking, analysing, and reporting on all digital marketing activity, providing clear recommendations for improvement
- Monitoring website performance and advising on enhancements based on user behaviour, industry trends, and competitor insights
- Improving conversion rates across paid channels through A/B testing of messaging, creative, and targeting
- Working closely with media-buying agencies to optimise budgets and campaign outcomes
- Reviewing portal performance and advising on strategy and spend
- Conducting monthly reviews of marketing activity and development performance to support lead and sales growth
- Evaluating competitor activity and identifying opportunities to strengthen our market position
- Partnering with our SEO agency to deliver annual strategies that improve website health, organic visibility, and keyword rankings
- Championing innovation by testing new tools, channels, and approaches
- Mentoring and supporting the Digital Marketing Assistant, helping them grow and manage their workload effectively
What success looks like
You will play a key role in delivering:
- High-performing, well-maintained websites with regular testing and updates
- Insight-led recommendations for new products, channels, and campaign improvements
- Strong performance across all paid channels with effective budget utilisation
- Detailed competitor analysis and actionable insights
- An SEO strategy that delivers first-page rankings for priority keywords
- Regularly refreshed PPC copy in collaboration with the National Marketing Manager
What we are looking for
- A recognised Digital Marketing qualification (e.g., CIM or equivalent)
- A genuine passion for digital marketing, analytics, and performance optimisation
- Strong analytical skills with the ability to translate data into clear actions
- A proactive, driven mindset with the determination to make things happen
- Excellent relationship-building skills and the ability to collaborate across teams
- A natural curiosity for digital trends, tools, and emerging opportunities
Why join us
This is an exciting opportunity to take ownership of digital performance within a growing, purpose-driven organisation. You will work closely with senior leaders, influence strategy, and help shape the future of our digital marketing approach. If you are ready to make a real impact and grow your career in a supportive, forward-thinking environment, we would love to hear from you.
Performance Marketing Manager - 12 Month FTC in Sheffield employer: Gleeson Homes
Contact Detail:
Gleeson Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Manager - 12 Month FTC in Sheffield
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own ready. Be ready to discuss how you've optimised campaigns and driven results in previous roles – it’s all about demonstrating your impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are eager to make a difference.
We think you need these skills to ace Performance Marketing Manager - 12 Month FTC in Sheffield
Some tips for your application 🫡
Show Your Passion: Let your enthusiasm for digital marketing shine through in your application. We want to see that you're not just ticking boxes but genuinely excited about optimising campaigns and driving results.
Be Data-Driven: Since we're all about analytics, make sure to highlight your experience with data analysis. Share specific examples of how you've used data to improve performance in past roles – we love a good success story!
Tailor Your Application: Don’t send a generic application! Take the time to tailor your CV and cover letter to our job description. Mention how your skills align with our values of Passion, Collaboration, and Respect – it’ll make you stand out.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it’s super easy!
How to prepare for a job interview at Gleeson Homes
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to PPC, conversion rates, and campaign performance. Be ready to discuss specific examples of how you've used data to drive results in previous roles.
✨Showcase Your Creativity
While data is crucial, creativity plays a big role in digital marketing too. Prepare to share innovative ideas you've implemented in past campaigns, especially around A/B testing and optimising messaging. This will show that you can think outside the box while still being data-driven.
✨Understand the Company’s Mission
Familiarise yourself with the company's mission of 'Building Homes. Changing Lives.' and think about how your skills can contribute to this goal. During the interview, connect your experience in digital marketing to their mission, demonstrating your alignment with their values.
✨Prepare for Scenario Questions
Expect questions that ask how you'd handle specific challenges, like improving a poorly performing campaign or collaborating with teams. Think through potential scenarios and prepare structured responses that highlight your problem-solving skills and collaborative approach.