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For Companies At a Glance
- Tasks: Assist the Sales team in executing marketing strategies and coordinating customer communications.
- Company: Join Gleeson, a leader in the house building industry focused on community development.
- Benefits: Enjoy 26 days of holiday, a company car option, and private medical insurance.
- Why this job: Be part of a dynamic team that values creativity and community impact while developing your marketing skills.
- Qualifications: A marketing degree or relevant experience is required; strong communication and stakeholder management skills are essential.
- Other info: Opportunities for professional growth and a fun, collaborative work environment await you!
The predicted salary is between 28800 - 43200 £ per year.
Job Introduction
The role of the Marketing Coordinator is to assist the regional Sales team, RMD and National Marketing Manager in executing the marketing strategy and Community Matters programme, as well as coordinating customer communications, to support the region\’s business objectives and continued growth. There will also be elements in supporting other departments in the region occasionally.
Main Responsibilities
• Support the regional Sales team and National Marketing Manager amassing quality leads and adequate footfall by analysing buyer profiles and local market information that will be used to devise a development marketing strategy and make recommendations for tactical messaging and content.
• Perform regular audits of all digital collateral, including, but not limited to, development web pages, Google pay-per-click campaigns, social media, and portals, ensuring that copy and imagery is brand compliant, grammatically correct and promoting Gleeson\’s core values.
• Assist the sales team and admins in ensuring new plot releases are correctly uploaded to the Gleeson website and portals and digital communications are scheduled.
• Assist the sales teams in the formation and execution of Home of the Week, Featured Home, and stock plot campaigns across all digital channels and portals.
• Attend weekly meetings with sales to discuss lead performance and provide recommendations of upcoming activity to overcome issues.
• Work closely with National Marketing Manager to support strategic, forward planning on focus developments
• Assist the regional team in the organisation of regional development and community events, including show home openings, dignitary visits and charitable endeavours.
• Support the implementation of Gleeson\’s Community Matters Programme throughout the region and work alongside sales team to identify local schools, community groups and other organisations.
• Conduct regular development visits to ensure that collateral, signage, and the sales arena are brand compliant and in good condition, as well as checking the status of any stock plots and featured homes, ensuring such plots are presentable before focus campaigns are scheduled.
• Build relationships with key stakeholders, including sales colleagues and RMD, ensuring all parties are aware of any specific campaigns, current development marketing strategies and messaging and Community Matters-related activity and events.
Required Skills & Qualifications
• Proficient communicator, including strong copy writing skills
- A marketing degree or relevant marketing experience
• Good stakeholder management skills
• Able to prioritise effectively with good time keeping
• Knowledge of the house building and/or construction industry
• UK driving licence
Benefits:
- Generous holiday entitlement of 26 days per annum + bank holidays
- Choice of company car/ car allowance
- Discretionary Bonus Scheme
- Holiday Buy Back Scheme
- Company Pension Scheme
- Private Medical Insurance Scheme
- Healthshield membership
- Life Assurance Scheme
- Share Purchase Plan
- Highstreet/ Store Discounts
- Development Opportunities
Marketing Coordinator in Penrith employer: Gleeson Homes
Contact Detail:
Gleeson Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator in Penrith
✨Tip Number 1
Familiarize yourself with the local market and buyer profiles in Penrith. Understanding the demographics and preferences of potential customers will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Showcase your digital marketing skills by staying updated on the latest trends in social media and online advertising. Being able to discuss recent campaigns or tools you've used can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the house building and construction industry. Attend local events or join relevant online groups to connect with potential colleagues and gain insights into the company's culture and expectations.
✨Tip Number 4
Prepare to discuss your experience with stakeholder management. Be ready to provide examples of how you've successfully collaborated with different teams or departments, as this is crucial for the Marketing Coordinator role.
We think you need these skills to ace Marketing Coordinator in Penrith
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant marketing experience and skills that align with the responsibilities of the Marketing Coordinator role. Emphasize your copywriting abilities and any experience in stakeholder management.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of the house building industry. Mention specific examples of how you can support the regional Sales team and contribute to Gleeson's Community Matters programme.
Showcase Your Communication Skills: Since strong communication is key for this role, ensure your application reflects your proficiency in both written and verbal communication. Use clear and concise language throughout your documents.
Highlight Relevant Experience: If you have experience with digital marketing tools or campaigns, be sure to include that in your application. Discuss any previous roles where you analyzed market information or supported marketing strategies.
How to prepare for a job interview at Gleeson Homes
✨Showcase Your Communication Skills
As a Marketing Coordinator, strong communication is key. Be prepared to discuss your previous experiences where you effectively communicated with stakeholders or created compelling marketing content. Highlight any specific campaigns you've worked on that demonstrate your copywriting skills.
✨Understand the Market
Familiarize yourself with the local market and buyer profiles relevant to the role. During the interview, share insights or trends you've noticed in the housing or construction industry, and how they could influence marketing strategies.
✨Demonstrate Your Organizational Skills
The role requires effective prioritization and time management. Prepare examples of how you've successfully managed multiple projects or deadlines in the past. Discuss any tools or methods you use to stay organized.
✨Be Ready to Discuss Community Engagement
Since the role involves supporting community events and initiatives, think about your experience with community engagement. Be ready to share ideas on how you would implement Gleeson's Community Matters Programme and build relationships with local organizations.
