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For Companies At a Glance
- Tasks: Support sales teams and execute marketing strategies to drive growth and community engagement.
- Company: Join a leading house building company with a focus on community values.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make a real impact in your community while developing your marketing skills.
- Qualifications: Strong communication skills, stakeholder management, and knowledge of the construction industry.
- Other info: Exciting opportunities for personal growth and collaboration with passionate teams.
The predicted salary is between 36000 - 60000 £ per year.
The role of the Marketing Executive is to assist the regional Sales team, RMD and National Marketing Manager in executing the marketing strategy and Community Matters programme, as well as coordinating customer communications, to support the region's business objectives and continued growth. There will also be elements in supporting other departments in the region occasionally.
Main Responsibilities
- Support the regional Sales team and National Marketing Manager amassing quality leads and adequate footfall by analysing buyer profiles and local market information that will be used to devise a development marketing strategy and make recommendations for tactical messaging and content.
- Perform regular audits of all digital collateral, including, but not limited to, development web pages, Google pay-per-click campaigns, social media, and portals, ensuring that copy and imagery is brand compliant, grammatically correct and promoting Gleeson's core values.
- Assist the sales team and admins in ensuring new plot releases are correctly uploaded to the Gleeson website and portals and digital communications are scheduled.
- Assist the sales teams in the formation and execution of Home of the Week, Featured Home, and stock plot campaigns across all digital channels and portals.
- Attend weekly meetings with sales to discuss lead performance and provide recommendations of upcoming activity to overcome issues.
- Work closely with National Marketing Manager to support strategic, forward planning on focus developments.
- Assist the regional team in the organisation of regional development and community events, including show home openings, dignitary visits and charitable endeavours.
- Support the implementation of Gleeson's Community Matters Programme throughout the region and work alongside sales team to identify local schools, community groups and other organisations.
- Conduct regular development visits to ensure that collateral, signage, and the sales arena are brand compliant and in good condition, as well as checking the status of any stock plots and featured homes, ensuring such plots are presentable before focus campaigns are scheduled.
- Build relationships with key stakeholders, including sales colleagues and RMD, ensuring all parties are aware of any specific campaigns, current development marketing strategies and messaging and Community Matters-related activity and events.
Required Skills & Qualifications
- Proficient communicator, including strong copy writing skills.
- Good stakeholder management skills.
- Able to prioritise effectively with good time keeping.
- Knowledge of the house building and/or construction industry.
- UK driving licence.
Regional Marketing Executive in Leeds employer: Gleeson Homes
Contact Detail:
Gleeson Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Regional Marketing Executive in Leeds
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend local events, join relevant groups on social media, and don’t be shy to reach out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects, campaigns, and any community initiatives you've been involved in. This is a great way to demonstrate your expertise and passion for the role.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Be ready to discuss how your experience aligns with their goals, especially around community engagement and marketing strategies. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to our community-focused initiatives.
We think you need these skills to ace Regional Marketing Executive in Leeds
Some tips for your application 🫡
Show Off Your Copywriting Skills: Since strong copywriting is key for this role, make sure your application showcases your writing prowess. Use clear, engaging language and demonstrate your ability to communicate effectively. We want to see how you can craft messages that resonate!
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to highlight your experience in marketing and stakeholder management. We love seeing how your background aligns with our needs, so make it personal and relevant.
Highlight Your Industry Knowledge: If you’ve got experience in the house building or construction industry, shout about it! We’re looking for someone who understands the market, so include any relevant insights or experiences that could give you an edge.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Gleeson Homes
✨Know Your Marketing Strategy
Before the interview, make sure you understand the company's marketing strategy and how it aligns with their business objectives. Familiarise yourself with their Community Matters programme and think about how you can contribute to it. This will show that you're proactive and genuinely interested in the role.
✨Showcase Your Copywriting Skills
Since strong copywriting skills are essential for this position, prepare examples of your previous work. Bring along samples of marketing materials you've created or campaigns you've contributed to. Be ready to discuss your thought process behind them and how they achieved their goals.
✨Demonstrate Stakeholder Management
Think of instances where you've successfully managed relationships with stakeholders. Be prepared to share specific examples of how you communicated effectively with different parties, resolved conflicts, or collaborated on projects. This will highlight your ability to work well within a team and support the sales team.
✨Prepare Questions About the Role
At the end of the interview, you'll likely have the chance to ask questions. Prepare thoughtful questions about the regional team's current challenges, upcoming campaigns, or how success is measured in this role. This shows your enthusiasm and helps you gauge if the company is the right fit for you.
