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- Tasks: Lead regional marketing strategies to boost brand awareness and drive sales.
- Company: Join Gleeson Homes, a growing national house builder with a vibrant team.
- Benefits: Enjoy 26 days holiday, car allowance, bonuses, and health perks.
- Why this job: Shape the future of a brand while making a real impact in the housing market.
- Qualifications: Experience in property marketing and strong project management skills required.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Gleeson Homes has an exciting opportunity for a Divisional Marketing Manager to join its team in East Yorkshire. As Divisional Marketing Manager, you will work closely with the Regional Sales Directors, Group Marketing Director, the Regional Sales Managers and the wider marketing team, responsible for the strategic and tactical marketing management of regional activity, within specific geographic regions. This is an exciting opportunity for a marketing professional to join a growing, national house builder - shaping the future of the Gleeson brand whilst driving sales, brand awareness, and lead generation activity.
Main Responsibilities
- Develop and implement comprehensive regional marketing plans across the region, supporting both selling and coming soon developments to maximise awareness, demand, and sales performance.
- Plan and execute integrated marketing activity across multiple channels, including digital and offline, to generate high-quality leads and support the regional sales teams and their developments.
- Monitor competitor activity, campaign performance and market conditions, using data, insight, and research to compile reports, evaluate effectiveness, identify opportunities, and inform future marketing decisions.
- Prepare, maintain and report on the annual marketing budget for the region, ensuring effective allocation of spend, accurate forecasting, and cost-effective lead acquisition.
- Oversee the production of marketing collateral such as development brochures, CGIs, point-of-sale materials and digital content, ensuring consistency with brand guidelines and commercial objectives.
- Collaborate with the group marketing function and contribute to new campaigns and performance processes, ensuring full integration within the region.
- Work in close partnership with the Regional Sales Directors, Group Marketing Director, regional teams, and internal stakeholders to ensure marketing activity is aligned with sales priorities, customer journeys, marketing KPIs and overall business goals.
Required Skills & Experience
- Typically requires a background in property marketing, housebuilding, or the construction sector.
- Strong ability to manage budgets and interpret complex market data.
- Experience of strong strategic and tactical thinking.
- Strong project management skills, to handle multiple developments.
- Experience of having managed a regional marketing function.
- Exceptional stakeholder management, negotiation and influencing skills.
- Experience of digital marketing tools, including Google platforms, email software, and content management systems.
- Ability to apply creativity to activity and ideally with experience of Canva and InDesign.
- Proficient communicator, including sound copywriting skills with strong attention to detail.
- Relevant degree or CIM qualification preferred.
- Full UK driving licence.
Benefits
- Generous holiday entitlement of 26 days per annum + bank holidays
- Choice of company car or car allowance
- Discretionary Bonus Scheme
- Company Pension Scheme
- Private Medical Insurance Scheme
- Healthshield membership
- Life Assurance Scheme
- Share Purchase Plan
- High Street and Store Discounts
- Development and Training Opportunities
Divisional Marketing Manager in Hessle employer: Gleeson Homes
Contact Detail:
Gleeson Homes Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Divisional Marketing Manager in Hessle
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Showcase your skills! Create a portfolio that highlights your best marketing campaigns and projects. This will give you an edge during interviews and help you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and be ready to discuss how you can contribute to their goals. This shows you're genuinely interested and proactive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are enthusiastic about joining our team at Gleeson Homes.
We think you need these skills to ace Divisional Marketing Manager in Hessle
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Divisional Marketing Manager role. Highlight your experience in property marketing and any relevant projects you've managed. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing in the housebuilding sector and how you can contribute to Gleeson Homes. Keep it engaging and personal, just like we do at StudySmarter.
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use numbers and examples to demonstrate how you've driven sales or improved brand awareness in previous roles. We love seeing results!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s quick and easy, and ensures your application gets to the right people. Let’s get started on this exciting journey together!
How to prepare for a job interview at Gleeson Homes
✨Know Your Marketing Stuff
Make sure you brush up on your marketing knowledge, especially in property and housebuilding. Be ready to discuss specific strategies you've implemented in the past and how they drove sales or brand awareness.
✨Showcase Your Data Skills
Since the role involves interpreting complex market data, prepare examples of how you've used data to inform marketing decisions. Bring along any reports or insights that demonstrate your analytical skills.
✨Be a Team Player
This position requires collaboration with various stakeholders. Think of examples where you've successfully worked with different teams, like sales or creative, to achieve a common goal. Highlight your communication and negotiation skills.
✨Get Creative with Your Presentation
As a Divisional Marketing Manager, creativity is key. If you have experience with tools like Canva or InDesign, be prepared to discuss how you've used them to create impactful marketing materials. Maybe even bring a portfolio to showcase your work!
