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For Companies At a Glance
- Tasks: Own and optimise the customer lifecycle using data and insights to drive growth.
- Company: Fast-growing, commercially driven business focused on long-term transformation.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional development.
- Other info: Collaborative environment with significant career growth potential.
- Why this job: Make a real impact by transforming CRM into a strategic function that supports sales.
- Qualifications: Experience in CRM and lifecycle management with strong analytical skills.
The predicted salary is between 45000 - 50000 £ per year.
We're working with a fast-growing, commercially driven business undergoing significant transformation, backed by private investment and focused on long-term growth. They're now looking for a CRM Manager to take ownership of the customer lifecycle, using data, insight and automation to drive customer growth, retention and revenue. This is a key role where you'll move CRM beyond campaigns into a more strategic, commercially focused function that directly supports sales and customer development.
The Role
- Own and optimise the end-to-end customer lifecycle across onboarding, growth, retention and reactivation.
- Build and deliver targeted CRM programmes to increase customer spend, frequency and engagement.
- Develop segmentation models using behavioural and transactional data.
- Turn customer insight into actionable strategies for both marketing and sales teams.
- Plan and execute multi-channel CRM campaigns (email, automation, digital touchpoints).
- Own and improve automated customer journeys, testing and optimising performance.
- Deliver personalised, data-led customer experiences across all touchpoints.
- Track and report on key metrics including retention, engagement and customer value.
- Work closely with sales, marketing and tech teams to align CRM with wider business goals.
What We're Looking For
Experience in CRM, lifecycle management, and data-driven marketing.
CRM Manager employer: Gleeson Accountancy Recruitment
Contact Detail:
Gleeson Accountancy Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM successes. This will give potential employers a taste of what you can bring to the table beyond just your CV.
✨Tip Number 3
Prepare for interviews by researching the company’s CRM strategies. Be ready to discuss how you can optimise their customer lifecycle and drive growth. Tailor your answers to show you understand their business goals.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to get noticed by our hiring team.
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the CRM Manager role. Highlight your experience with customer lifecycle management and any data-driven strategies you've implemented. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your skills align with our goals. Don’t forget to mention specific examples of your past successes in driving customer engagement and retention.
Showcase Your Data Skills: Since this role is all about using data to drive decisions, make sure to highlight your experience with segmentation models and analytics. We love seeing how you've turned insights into actionable strategies in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Gleeson Accountancy Recruitment
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM tools and strategies. Familiarise yourself with how data drives customer lifecycle management, as this role is all about using insights to enhance customer engagement and retention.
✨Showcase Your Data Skills
Be prepared to discuss your experience with segmentation models and how you've used behavioural and transactional data in past roles. Bring examples of how your data-driven decisions have positively impacted customer growth and revenue.
✨Prepare for Multi-Channel Campaign Discussions
Since the role involves planning and executing multi-channel CRM campaigns, think of specific campaigns you’ve managed. Be ready to explain your approach to integrating various channels and how you measure their success.
✨Align with Business Goals
Understand the company’s broader objectives and be ready to discuss how your CRM strategies can support sales and marketing efforts. Show that you can think strategically and align your initiatives with the company's long-term growth plans.