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- Tasks: Create compelling ad strategies and messaging for women's health supplements.
- Company: Leading brand focused on improving women's quality of life during menopause.
- Benefits: Flexible working hours, creative freedom, and a chance to make a real impact.
- Other info: Collaborative environment with opportunities for innovation and growth.
- Why this job: Join a mission-driven team and shape the future of women's wellness marketing.
- Qualifications: Experience in creative strategy and direct-response copywriting preferred.
The predicted salary is between 40000 - 50000 £ per year.
We are a leading brand in health supplements for women over 40. Our mission is to improve the quality of life for women going through menopause by solving real, everyday challenges—weight gain, hot flashes, insomnia, mood shifts, and more.
We’re looking for a Creative Strategist with strong persuasive advertising and copywriting expertise to own the ideation and messaging that drives performance. You’ll turn customer insights, performance data, and market awareness into high-converting creative angles, scripts, and messaging systems that scale.
Responsibilities- Contribute to the development of creative strategy for paid social, grounded in direct-response principles.
- Translate performance data, customer research, and competitive insights into effective copy frameworks and angles.
- Support the creation of ad concepts and scalable creative approaches.
- Participate in brainstorming and help shape a testing roadmap of angles, messages, and formats based on clear hypotheses.
- Help maintain creative standards to ensure consistent brand voice and persuasive quality across ads, landing pages, and funnels.
- Use platform learnings and audience behavior to shape creative testing and copy direction.
- Build feedback loops so creative evolves weekly based on performance data across ads.
- Experience leveraging AI tools to accelerate creative research and performance testing.
- Proven ability to prepare structured briefs and prompts for AI-generated ad creatives (scripts, hooks, visuals, UGC-style ads).
- Experience in creative strategy, performance creative, or e-commerce marketing.
- Hands-on experience with direct-response copywriting.
- Direct experience with women’s wellness, supplements, or health-related products strongly preferred.
- Proven ability to prepare structured briefs/prompts for AI-generated ad creatives (e.g., scripts, hooks, visuals, UGC-style ads).
- Strong portfolio of paid social creative with proven ROI.
- Excellent communication and cross-functional collaboration skills.
Working hours: 6am - 2pm EST (Monday - Friday)
If you think you might be a good fit, please apply.
Creative Strategist in Watford employer: Gleefull Supplements
Contact Detail:
Gleefull Supplements Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in Watford
✨Tip Number 1
Get to know the company inside out! Research their products, values, and mission. This way, when you chat with them, you can show how your creative strategy aligns perfectly with their goals.
✨Tip Number 2
Prepare a killer portfolio that showcases your best work in creative strategy and copywriting. Make sure it highlights results you've achieved, especially in the health and wellness sector. We want to see your persuasive magic!
✨Tip Number 3
Practice your pitch! Be ready to discuss how you would approach their specific challenges, like menopause-related issues. Show them your thought process and how you can turn insights into compelling campaigns.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Creative Strategist in Watford
Some tips for your application 🫡
Show Your Creative Side: As a Creative Strategist, we want to see your flair for creativity! Make sure your application showcases your unique style and innovative ideas. Use engaging language and examples from your past work that highlight your persuasive advertising skills.
Tailor Your Message: Don’t just send a generic application! We’re looking for someone who understands our mission in health supplements for women over 40. Tailor your cover letter and CV to reflect how your experience aligns with our goals and the challenges we aim to solve.
Highlight Your Data Skills: We love data-driven decisions! In your application, emphasise your ability to translate performance data and customer insights into effective copy frameworks. Share specific examples of how you’ve used data to shape creative strategies in the past.
Apply Through Our Website: Ready to take the plunge? We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this opportunity!
How to prepare for a job interview at Gleefull Supplements
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the health supplements. Familiarise yourself with the challenges women over 40 face, especially during menopause. This will help you tailor your responses and showcase your ability to connect with the brand's mission.
✨Showcase Your Creative Process
Be ready to discuss your creative strategy development process. Bring examples of how you've turned customer insights and performance data into compelling ad concepts. Highlight any successful campaigns you've worked on, especially those that resonate with women's wellness or health-related products.
✨Demonstrate Data-Driven Decision Making
Prepare to talk about how you use performance data to inform your creative decisions. Share specific instances where you've adapted your messaging based on feedback loops or audience behaviour. This shows that you can blend creativity with analytical thinking, which is crucial for this role.
✨Familiarity with AI Tools
Since the role involves leveraging AI for creative innovation, brush up on any AI tools you've used in your previous work. Be prepared to discuss how you've created structured briefs for AI-generated content and how it has impacted your creative output. This will demonstrate your forward-thinking approach to creative strategy.