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- Tasks: Create compelling ad strategies and messaging for women's health supplements.
- Company: Leading brand focused on improving women's lives during menopause.
- Benefits: Flexible hours, creative freedom, and a chance to make a real impact.
- Other info: Collaborative team environment with opportunities for growth and creativity.
- Why this job: Join us to empower women and innovate in the health supplement space.
- Qualifications: Experience in creative strategy and direct-response copywriting preferred.
The predicted salary is between 40000 - 50000 £ per year.
We are a leading brand in health supplements for women over 40. Our mission is to improve the quality of life for women going through menopause by solving real, everyday challenges—weight gain, hot flashes, insomnia, mood shifts, and more.
We’re looking for a Creative Strategist with strong persuasive advertising and copywriting expertise to own the ideation and messaging that drives performance. You’ll turn customer insights, performance data, and market awareness into high-converting creative angles, scripts, and messaging systems that scale.
Responsibilities- Contribute to the development of creative strategy for paid social, grounded in direct-response principles.
- Translate performance data, customer research, and competitive insights into effective copy frameworks and angles.
- Support the creation of ad concepts and scalable creative approaches.
- Participate in brainstorming and help shape a testing roadmap of angles, messages, and formats based on clear hypotheses.
- Help maintain creative standards to ensure consistent brand voice and persuasive quality across ads, landing pages, and funnels.
- Use platform learnings and audience behavior to shape creative testing and copy direction.
- Build feedback loops so creative evolves weekly based on performance data across ads.
- Experience leveraging AI tools to accelerate creative research and performance testing.
- Proven ability to prepare structured briefs and prompts for AI-generated ad creatives (scripts, hooks, visuals, UGC-style ads).
- Experience in creative strategy, performance creative, or e-commerce marketing.
- Hands-on experience with direct-response copywriting.
- Direct experience with women’s wellness, supplements, or health-related products strongly preferred.
- Proven ability to prepare structured briefs/prompts for AI-generated ad creatives (e.g., scripts, hooks, visuals, UGC-style ads).
- Strong portfolio of paid social creative with proven ROI.
- Excellent communication and cross-functional collaboration skills.
Working hours: 6am - 2pm EST (Monday - Friday)
If you think you might be a good fit, please apply.
Creative Strategist in Edinburgh employer: Gleefull Supplements
Contact Detail:
Gleefull Supplements Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in Edinburgh
✨Tip Number 1
Get to know the brand inside out! Dive into their mission and values, especially how they support women over 40. This will help you tailor your approach and show them you're genuinely interested in making a difference.
✨Tip Number 2
Show off your creative flair! Prepare a portfolio that highlights your best work in persuasive advertising and copywriting. Make sure it reflects your understanding of the health and wellness sector, particularly for women.
✨Tip Number 3
Network like a pro! Connect with people in the industry on platforms like LinkedIn. Engage with their content and share your insights to get noticed. You never know who might have a lead on your dream job!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Creative Strategist in Edinburgh
Some tips for your application 🫡
Show Your Creative Side: When applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique style to grab our attention right from the start!
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with our mission of improving women's health. Highlight any relevant experience in creative strategy or copywriting that speaks directly to our needs.
Include Data-Driven Success Stories: We love numbers! Share examples of how your past work has driven performance and results. Whether it’s increased engagement or conversion rates, showing us the impact of your creative strategies will make your application stand out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at Gleefull Supplements
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the health supplements. Familiarise yourself with the challenges women over 40 face during menopause. This will help you tailor your responses and demonstrate that you truly grasp the brand's mission.
✨Showcase Your Creative Process
Be ready to discuss your creative strategy development process. Prepare examples of how you've turned customer insights and performance data into compelling ad concepts. Highlight any successful campaigns you've worked on, especially those related to women's wellness or health products.
✨Bring Data to the Table
Since the role involves performance-driven creative, come equipped with metrics from your past work. Discuss how you've used data to inform your creative decisions and how it led to improved ROI. This shows you can blend creativity with analytical thinking.
✨Embrace AI Tools
Given the emphasis on leveraging AI in the job description, be prepared to talk about your experience with AI tools in creative processes. Share specific examples of how you've used AI to enhance your creative output, whether it's generating ad scripts or optimising visuals.