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- Tasks: Create compelling ad strategies that resonate with women over 40 and drive performance.
- Company: Leading health supplement brand focused on improving women's lives during menopause.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make a real difference in women's health while showcasing your creative talents.
- Qualifications: 4-7 years in creative strategy and direct-response copywriting, preferably in women's wellness.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are a leading brand in health supplements for women over 40. Our mission is to improve the quality of life for women going through menopause by solving real, everyday challenges—weight gain, hot flashes, insomnia, mood shifts, and more.
We’re looking for a Creative Strategist with strong persuasive advertising and copywriting expertise to own the ideation and messaging that drives performance. You’ll turn customer insights, performance data, and market awareness into high-converting creative angles, scripts, and messaging systems that scale. You’ll thrive here if you enjoy combining consumer psychology, performance data, and direct-response copywriting while leading creative direction and staying close to what actually converts.
Responsibilities- Develop and own the creative strategy for paid social grounded in direct-response principles.
- Translate performance data, customer research, and competitive insights into persuasive copy frameworks and angles.
- Lead the development of ad concepts and repeatable creative systems that scale.
- Guide brainstorming and build a “testing roadmap” of angles, messages, and formats tied to clear hypotheses.
- Set creative standards to ensure consistent brand voice + persuasion quality across ads, landing pages, and funnels.
- Work closely with Media Buyer to identify what’s working, why, and how to scale it with better messaging.
- Use platform learnings and audience behavior to shape creative testing and copy direction.
- Build feedback loops so creative evolves weekly based on performance data across ads, landing pages, and funnels.
- Experience leveraging AI tools to accelerate creative research and performance testing.
- Proven ability to prepare structured briefs and prompts for AI-generated ad creatives (scripts, hooks, visuals, UGC-style ads).
- 4–7+ years of experience in creative strategy, performance creative, or e-commerce marketing.
- Hands‑on experience with direct‑response copywriting.
- Direct experience with women’s wellness, supplements, or health‑related products strongly preferred.
- Proven ability to prepare structured briefs/prompts for AI-generated ad creatives (e.g., scripts, hooks, visuals, UGC-style ads).
- Strong portfolio of paid social creative with proven ROI.
- Excellent communication, leadership, and cross‑functional collaboration skills.
If you think you might be a good fit, please apply.
Creative Strategist employer: Gleefull Supplements
Contact Detail:
Gleefull Supplements Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get to know the brand inside out! Dive into their mission and values, especially how they help women over 40. This will not only help you tailor your approach but also show them you're genuinely interested.
✨Tip Number 2
Show off your creative flair! Prepare a portfolio that highlights your best work in persuasive advertising and copywriting. Make sure it reflects your understanding of consumer psychology and performance data—this is what they’re after!
✨Tip Number 3
Network like a pro! Connect with people in the industry, attend relevant events, and engage on social media. You never know who might have a lead or insight that could land you that Creative Strategist role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our mission.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Off Your Creative Flair: When you're crafting your application, let your creativity shine! Use persuasive language and showcase your copywriting skills right from the get-go. Remember, we’re looking for someone who can turn insights into compelling messages, so make sure your application reflects that.
Tailor Your Application: Don’t just send a generic application. Take the time to tailor your CV and cover letter to highlight your experience in creative strategy and direct-response copywriting. We want to see how your background aligns with our mission of improving women's lives through health supplements.
Highlight Your Data Savvy: Since we value performance data, be sure to mention any experience you have with analysing customer insights and market trends. Show us how you've used data to drive creative decisions in the past—this will really set you apart!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Gleefull Supplements
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the health supplements. Familiarise yourself with the challenges women over 40 face during menopause. This will help you tailor your responses and showcase your ability to connect with the brand's mission.
✨Showcase Your Copywriting Skills
Prepare examples of your previous work that highlight your persuasive advertising and copywriting expertise. Bring along a portfolio that demonstrates your ability to create high-converting messaging and ad concepts, especially in the wellness or health sector.
✨Discuss Data-Driven Decisions
Be ready to talk about how you've used performance data and customer insights to shape creative strategies in the past. Share specific instances where your decisions led to measurable improvements in campaign performance, showing that you can blend creativity with analytics.
✨Emphasise Collaboration
Since the role involves working closely with media buyers and other teams, highlight your experience in cross-functional collaboration. Discuss how you've built feedback loops in previous roles to ensure creative evolves based on performance data, demonstrating your team-oriented mindset.