Creative Strategist in Birmingham

Creative Strategist in Birmingham

Birmingham Full-Time 40000 - 50000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Create compelling ad strategies and messaging for women's health supplements.
  • Company: Leading brand focused on improving women's quality of life during menopause.
  • Benefits: Flexible working hours, creative freedom, and a chance to make a real impact.
  • Other info: Collaborative environment with opportunities for growth and creativity.
  • Why this job: Join us to empower women and innovate in the health supplement space.
  • Qualifications: Experience in creative strategy and direct-response copywriting preferred.

The predicted salary is between 40000 - 50000 £ per year.

We are a leading brand in health supplements for women over 40. Our mission is to improve the quality of life for women going through menopause by solving real, everyday challenges—weight gain, hot flashes, insomnia, mood shifts, and more.

We’re looking for a Creative Strategist with strong persuasive advertising and copywriting expertise to own the ideation and messaging that drives performance. You’ll turn customer insights, performance data, and market awareness into high-converting creative angles, scripts, and messaging systems that scale.

Responsibilities
  • Creative Strategy
    • Contribute to the development of creative strategy for paid social, grounded in direct-response principles.
    • Translate performance data, customer research, and competitive insights into effective copy frameworks and angles.
    • Support the creation of ad concepts and scalable creative approaches.
    • Participate in brainstorming and help shape a testing roadmap of angles, messages, and formats based on clear hypotheses.
    • Help maintain creative standards to ensure consistent brand voice and persuasive quality across ads, landing pages, and funnels.
  • Performance & Media Buying Integration
    • Use platform learnings and audience behavior to shape creative testing and copy direction.
    • Build feedback loops so creative evolves weekly based on performance data across ads.
  • AI & Creative Innovation
    • Experience leveraging AI tools to accelerate creative research and performance testing.
    • Proven ability to prepare structured briefs and prompts for AI-generated ad creatives (scripts, hooks, visuals, UGC-style ads).
Qualifications
  • Experience in creative strategy, performance creative, or e-commerce marketing.
  • Hands-on experience with direct-response copywriting.
  • Direct experience with women’s wellness, supplements, or health-related products strongly preferred.
  • Proven ability to prepare structured briefs/prompts for AI-generated ad creatives (e.g., scripts, hooks, visuals, UGC-style ads).
  • Strong portfolio of paid social creative with proven ROI.
  • Excellent communication and cross-functional collaboration skills.

Working hours: 6am - 2pm EST (Monday - Friday)

If you think you might be a good fit, please apply.

Creative Strategist in Birmingham employer: Gleefull Supplements

As a leading brand in health supplements for women over 40, we pride ourselves on fostering a dynamic and inclusive work culture that values creativity and innovation. Our team enjoys flexible working hours, opportunities for professional growth, and the chance to make a meaningful impact on the lives of our customers. Join us in a collaborative environment where your ideas will shape the future of women's wellness and be part of a mission-driven company that truly cares about its employees and their development.
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Contact Detail:

Gleefull Supplements Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Creative Strategist in Birmingham

✨Tip Number 1

Get to know the company inside out! Research their products, values, and mission. This way, when you get that interview, you can show them you’re not just another candidate but someone who genuinely cares about improving the lives of women over 40.

✨Tip Number 2

Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!

✨Tip Number 3

Prepare for your interview by practising common questions and crafting your own stories that highlight your experience in creative strategy and copywriting. Make sure to showcase how your skills can directly impact their mission.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to our mission.

We think you need these skills to ace Creative Strategist in Birmingham

Creative Strategy
Persuasive Advertising
Copywriting Expertise
Customer Insights Analysis
Performance Data Interpretation
Market Awareness
Ad Concept Development
Testing Roadmap Creation
Brand Voice Consistency
Performance Creative
E-commerce Marketing
Direct-Response Copywriting
AI Tools Utilisation
Structured Brief Preparation
Cross-Functional Collaboration

Some tips for your application 🫡

Show Your Creative Side: When applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique style in your cover letter and portfolio to grab our attention!

Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with women’s wellness and health-related products. We want to see how your background aligns with our mission to improve the quality of life for women over 40.

Highlight Data-Driven Success: Since we value performance, include specific examples of how you've used data to drive creative decisions in past roles. Show us how your insights led to successful campaigns—numbers speak volumes!

Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your materials and ensures you’re considered for the role. We can’t wait to see what you bring to the table!

How to prepare for a job interview at Gleefull Supplements

✨Know Your Audience

Before the interview, dive deep into understanding the target audience for the health supplements. Familiarise yourself with the challenges women over 40 face, especially during menopause. This will help you tailor your responses and showcase your ability to connect with the brand's mission.

✨Showcase Your Creative Process

Be ready to discuss your creative strategy process in detail. Prepare examples of how you've turned customer insights and performance data into compelling ad concepts. Highlight any successful campaigns you've worked on, especially those that resonate with women's wellness or health-related products.

✨Bring Data to the Table

Since this role involves performance-driven creative, come equipped with metrics from your past work. Discuss how you've used data to inform your creative decisions and the impact it had on ROI. This will demonstrate your analytical skills alongside your creative prowess.

✨Embrace AI Tools

Given the emphasis on leveraging AI for creative innovation, be prepared to talk about your experience with AI tools. Share specific instances where you've used AI to enhance your creative process, whether it's generating ad scripts or developing visuals. This shows you're forward-thinking and adaptable.

Creative Strategist in Birmingham
Gleefull Supplements
Location: Birmingham

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