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- Tasks: Create compelling ad strategies and messaging for women's health supplements.
- Company: Leading brand focused on improving women's quality of life during menopause.
- Benefits: Flexible hours, creative freedom, and the chance to make a real impact.
- Other info: Collaborative environment with opportunities for growth and innovation.
- Why this job: Join a mission-driven team and shape the future of women's wellness.
- Qualifications: Experience in creative strategy and direct-response copywriting preferred.
The predicted salary is between 40000 - 50000 £ per year.
We are a leading brand in health supplements for women over 40. Our mission is to improve the quality of life for women going through menopause by solving real, everyday challenges—weight gain, hot flashes, insomnia, mood shifts, and more.
We’re looking for a Creative Strategist with strong persuasive advertising and copywriting expertise to own the ideation and messaging that drives performance. You’ll turn customer insights, performance data, and market awareness into high-converting creative angles, scripts, and messaging systems that scale.
Responsibilities
- Creative Strategy
- Contribute to the development of creative strategy for paid social, grounded in direct-response principles.
- Translate performance data, customer research, and competitive insights into effective copy frameworks and angles.
- Support the creation of ad concepts and scalable creative approaches.
- Participate in brainstorming and help shape a testing roadmap of angles, messages, and formats based on clear hypotheses.
- Help maintain creative standards to ensure consistent brand voice and persuasive quality across ads, landing pages, and funnels.
- Use platform learnings and audience behavior to shape creative testing and copy direction.
- Build feedback loops so creative evolves weekly based on performance data across ads.
- Experience leveraging AI tools to accelerate creative research and performance testing.
- Proven ability to prepare structured briefs and prompts for AI-generated ad creatives (scripts, hooks, visuals, UGC-style ads).
Qualifications
- Experience in creative strategy, performance creative, or e-commerce marketing.
- Hands-on experience with direct-response copywriting.
- Direct experience with women’s wellness, supplements, or health-related products strongly preferred.
- Proven ability to prepare structured briefs/prompts for AI-generated ad creatives (e.g., scripts, hooks, visuals, UGC-style ads).
- Strong portfolio of paid social creative with proven ROI.
- Excellent communication and cross-functional collaboration skills.
Working hours
6am - 2pm EST (Monday - Friday)
If you think you might be a good fit, please apply.
Creative Strategist in Basingstoke employer: Gleefull Supplements
Contact Detail:
Gleefull Supplements Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Strategist in Basingstoke
✨Tip Number 1
Get to know the company inside out! Research their products, values, and mission. This way, when you get that interview, you can show them you’re not just another candidate but someone who genuinely cares about improving the lives of women over 40.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or attend relevant events. You never know who might give you a heads-up about an opportunity or even refer you directly to the hiring team.
✨Tip Number 3
Prepare for your interview by practising common questions and crafting your own stories that highlight your experience in creative strategy and copywriting. Make sure to showcase how your skills can help tackle the challenges faced by women going through menopause.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission to make a difference in women’s health.
We think you need these skills to ace Creative Strategist in Basingstoke
Some tips for your application 🫡
Show Your Creative Side: When you're applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique style in your cover letter and CV to grab our attention!
Tailor Your Application: Make sure to customise your application to reflect the job description. Highlight your experience with persuasive advertising and copywriting, especially in the health and wellness sector, so we can see how you fit into our mission.
Include Relevant Examples: Don’t just tell us about your skills—show us! Include links or attachments of your previous work that demonstrate your expertise in creative strategy and direct-response copywriting. We love seeing real examples of your success!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Gleefull Supplements
✨Know Your Audience
Before the interview, dive deep into understanding the target audience for the health supplements. Familiarise yourself with the challenges women over 40 face, especially during menopause. This will help you tailor your responses and demonstrate that you truly grasp the brand's mission.
✨Showcase Your Creative Process
Be ready to discuss your creative strategy development process. Bring examples of how you've turned customer insights and performance data into compelling ad concepts. Highlight any successful campaigns you've worked on, especially those related to women's wellness or health products.
✨Prepare for AI Integration
Since the role involves leveraging AI tools, come prepared with examples of how you've used AI in your previous work. Discuss specific instances where AI helped enhance your creative output or streamline your processes, particularly in generating ad creatives.
✨Demonstrate Collaboration Skills
This position requires excellent communication and cross-functional collaboration. Be ready to share experiences where you've successfully worked with different teams, such as marketing, design, or data analytics, to achieve a common goal. Emphasise your ability to build feedback loops and adapt based on performance data.