Senior Marketing Business Partner in Westminster

We are currently seeking a highly motivated and experienced Senior Marketing Business Partner – UK and Global Sectors, to join our dynamic team. The successful candidate will play a pivotal role in shaping and executing our marketing and communications strategy across the UK business. As the go‐to person for all UK and global sector marketing‐related activities, you will lead efforts to create and implement consistent internal and external communications, develop a robust content strategy, support digital and social media initiatives, and manage all marketing activity. Additionally, you will play a lead role in managing, executing, implementing and reporting on marketing campaigns tailored to our priority sectors.

The role is a 12-month fixed term maternity cover position, based in London, though in line with our flexible ways of working. The role is part of our Corporate Services Global Marcomms team, reporting to the Director of Marketing and Communications.

Responsibilities

• Own and implement a comprehensive marketing strategy tailored to the UK business, aligning with overall corporate objectives.
• Own and deliver separate workstreams for several of our global sectors.
• Work with the UK sector leads to manage and implement sector marketing campaigns for the UK tailored to our priority sectors, to build profile and drive growth.
• Serve as the primary point of contact for all marketing activities within the region, ensuring consistency in branding and messaging across all channels.
• Manage and support the development of a team of two junior colleagues.
• Collaborate with cross‐functional teams, including UK leadership, digital marketing, internal and external comms and design to understand business needs and deliver effective marketing and communications activity.
• Lead and implement content strategy efforts for the UK, ensuring the production of high‐quality, relevant, and engaging materials for a variety of platforms.
• Support social media initiatives, including content creation, and work with the digital team on scheduling and performance analysis, to increase online presence and engagement.
• Manage the development and distribution of both on and offline marketing collateral, ensuring materials are up‐to‐date, brand‐compliant, and readily available for UK teams. This will include thought leadership, press releases, presentations, awards submissions, web content and others.
• Work alongside the external communications team to ensure relevant media coverage and a targeted flow of sector related wins to support the sector marketing strategy.
• Manage corporate events and conferences for the UK, setting objectives and measuring ROI.
• With support from the digital team, track and analyse marketing performance metrics to evaluate the effectiveness of campaigns and initiatives, providing recommendations for continuous improvement.
• Stay abreast of industry trends, competitor activities, and market developments to identify new marketing opportunities and potential areas of growth.
• Work together with the Global Marcomms team to ensure continued success for the team across the business.

Who we’re looking for:

• Significant marketing experience, with a proven track record in strategy development and execution.
• Experience in the construction or property industry and its unique marketing challenges and opportunities.
• A confident communicator, as this role requires interfacing with stakeholders at all levels of seniority.
• Excellent writing and content creation skills across the marketing and communications tactical mix.
• Proficient in using various marketing software and tools.
• Ability to work independently and as part of a team, demonstrating initiative and a proactive approach.
• Strong project management skills, with the ability to manage multiple priorities simultaneously.
• Attention to detail and a commitment to delivering high‐quality work.

About us

Gleeds is a global property and construction consultancy with over 150 years of expertise, operating in 28 countries worldwide. From iconic landmarks to critical infrastructure, we drive innovation, sustainability and value, delivering transformative projects that shape communities and redefine the built environment.