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- Tasks: Lead Gleam's TikTok and Instagram strategy, creating engaging content and managing influencers.
- Company: Gleam is a fast-growing oral care brand featured in The Independent and Vogue.
- Benefits: Enjoy remote work, competitive pay, and potential bonuses tied to growth.
- Why this job: Shape the future of a brand while having creative freedom and ownership.
- Qualifications: Experience in growing brands or creator pages; comfort on camera is a plus.
- Other info: This role offers a pathway to leadership as the brand expands.
The predicted salary is between 32000 - 48000 £ per year.
I’m George, founder of Gleam—a £2.5m/year oral care brand that’s scaled fast through paid media. We’ve proven the product, got features in The Independent & Vogue, plus built a loyal customer base. Now it’s time to go all in on organic.
I’m hiring a Creative Lead to take full ownership of our TikTok and Instagram. You’ll run our social strategy, film/edit content, manage influencers, and make Gleam the go-to smile brand on social. This isn’t a role where you’re buried in a content calendar. You’ll be driving growth, shaping creative direction, and building the Gleam brand from the inside out.
What You’ll Own:- Lead and execute our TikTok & Instagram organic strategy
- Post daily content and manage our brand voice
- Be on camera for short-form content (or help source talent if not on screen)
- Film and edit content that performs natively (CapCut, iPhone, etc.)
- Track trends and proactively pitch new content angles
- Build and maintain a content calendar (Airtable/Notion/etc.)
- Recruit and manage UGC creators and influencers monthly
- Help plan and attend content shoot days for paid & organic assets
- Write captions, respond to comments, and build engaged communities
- Handle inbound influencer and PR requests
- Deliver weekly reports on what’s working and what’s not
- Suggest creative and product ideas based on trends + feedback
- Help shape the future team—this role will grow into a leadership position
- You’ve grown a brand or creator page from scratch
- You know what goes viral (and what doesn’t)
- Are comfortable in front of a camera, or confident directing others
- You can turn a trend or insight into content that sells
- You’re hungry, creative, and want ownership—not micromanagement
- Freelance or full-time depending on your preference
- £3.5k–£5k/month freelance, or £40k–£60k/year salary
- Bonus potential tied to organic growth KPIs
- Remote-first with London shoot days
- Opportunity to scale into Head of Brand or Head of Creative as Gleam grows
This role will grow with the brand. You’ll be given more ownership and new responsibilities as we scale—and we want someone who’s excited by that.
Want to be the person behind the brand everyone’s seeing on their FYP? Email me: george@gleamteeth.co.uk or DM me here with:
- A few lines about you
- Links to any content or socials
- Why you’d kill this role
Creative Lead - Organic Growth (TikTok & Instagram) employer: Gleam
Contact Detail:
Gleam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Lead - Organic Growth (TikTok & Instagram)
✨Tip Number 1
Familiarise yourself with Gleam's brand voice and aesthetic. Spend time on their TikTok and Instagram pages to understand the type of content they post and how they engage with their audience. This will help you align your ideas with their existing strategy.
✨Tip Number 2
Showcase your creativity by preparing a few content ideas or mock-ups that could work for Gleam. Think about trends that are currently popular on TikTok and Instagram, and how you can adapt them to fit the oral care niche.
✨Tip Number 3
Network with influencers and creators in the oral care or beauty space. Building relationships with potential collaborators can demonstrate your ability to manage UGC creators and influencers effectively, which is a key part of the role.
✨Tip Number 4
Prepare to discuss your experience with analytics and reporting. Be ready to share examples of how you've tracked performance metrics in previous roles and how you used that data to inform your creative decisions.
We think you need these skills to ace Creative Lead - Organic Growth (TikTok & Instagram)
Some tips for your application 🫡
Showcase Your Creativity: Since this role is all about creativity, make sure to include links to your previous work or social media profiles that demonstrate your ability to create engaging content. Highlight any successful campaigns you've led or contributed to.
Tailor Your Application: Personalise your application by addressing how your skills and experiences align with Gleam's vision for organic growth on TikTok and Instagram. Mention specific strategies you would implement to enhance their brand presence.
Highlight Relevant Experience: Emphasise any experience you have in managing social media accounts, especially in a creative capacity. Discuss your familiarity with filming and editing content, as well as your understanding of trends that drive engagement.
Craft a Compelling Introduction: Start your application with a strong introduction that captures attention. Briefly explain who you are, your passion for social media, and why you're excited about the opportunity to work with Gleam.
How to prepare for a job interview at Gleam
✨Showcase Your Creative Portfolio
Bring along examples of your previous work, especially any content you've created for TikTok or Instagram. Highlight campaigns that went viral or significantly boosted engagement, as this will demonstrate your ability to drive organic growth.
✨Understand Gleam's Brand Voice
Before the interview, immerse yourself in Gleam's social media presence. Understand their tone, style, and audience. Be prepared to discuss how you would maintain and enhance this voice while executing your creative strategies.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in social media, particularly on TikTok and Instagram. Be ready to pitch a few fresh content ideas that align with current trends and show how they could benefit Gleam's brand visibility.
✨Demonstrate Leadership Potential
Since this role has the potential to grow into a leadership position, be prepared to discuss your vision for leading a team. Share examples of how you've successfully managed projects or collaborated with others to achieve common goals.
