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- Tasks: Lead Gleam's TikTok and Instagram strategy, creating engaging content and managing influencers.
- Company: Join Gleam, a fast-growing oral care brand featured in Vogue and The Independent.
- Benefits: Enjoy remote work, competitive pay, and potential bonuses tied to growth.
- Why this job: Shape the future of a brand while having creative freedom and ownership.
- Qualifications: Experience in growing brands or creator pages; comfortable on camera.
- Other info: This role offers growth into leadership positions as the brand expands.
The predicted salary is between 40000 - 60000 £ per year.
I’m George, founder of Gleam—a £2.5m/year oral care brand that’s scaled fast through paid media. We’ve proven the product, got features in The Independent & Vogue, plus built a loyal customer base. Now it’s time to go all in on organic.
I’m hiring a Creative Lead to take full ownership of our TikTok and Instagram. You’ll run our social strategy, film/edit content, manage influencers, and make Gleam the go-to smile brand on social. This isn’t a role where you’re buried in a content calendar. You’ll be driving growth, shaping creative direction, and building the Gleam brand from the inside out.
What You’ll Own:- Lead and execute our TikTok & Instagram organic strategy
- Post daily content and manage our brand voice
- Be on camera for short-form content (or help source talent if not on screen)
- Film and edit content that performs natively (CapCut, iPhone, etc.)
- Track trends and proactively pitch new content angles
- Build and maintain a content calendar (Airtable/Notion/etc.)
- Recruit and manage UGC creators and influencers monthly
- Help plan and attend content shoot days for paid & organic assets
- Write captions, respond to comments, and build engaged communities
- Handle inbound influencer and PR requests
- Deliver weekly reports on what’s working and what’s not
- Suggest creative and product ideas based on trends + feedback
- Help shape the future team—this role will grow into a leadership position
- You’ve grown a brand or creator page from scratch
- You know what goes viral (and what doesn’t)
- Are comfortable in front of a camera, or confident directing others
- You can turn a trend or insight into content that sells
- You’re hungry, creative, and want ownership—not micromanagement
- Freelance or full-time depending on your preference
- £3.5k–£5k/month freelance, or £40k–£60k/year salary
- Bonus potential tied to organic growth KPIs
- Remote-first with London shoot days
- Opportunity to scale into Head of Brand or Head of Creative as Gleam grows
This role will grow with the brand. You’ll be given more ownership and new responsibilities as we scale—and we want someone who’s excited by that.
Want to be the person behind the brand everyone’s seeing on their FYP? Email me: george@gleamteeth.co.uk or DM me here with:
- A few lines about you
- Links to any content or socials
- Why you’d kill this role
Creative Lead - Organic Growth (TikTok & Instagram) employer: Gleam
Contact Detail:
Gleam Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Creative Lead - Organic Growth (TikTok & Instagram)
✨Tip Number 1
Familiarise yourself with Gleam's brand voice and aesthetic. Spend some time engaging with their current TikTok and Instagram content to understand what resonates with their audience. This will help you tailor your approach and show that you're already aligned with their vision.
✨Tip Number 2
Create a portfolio showcasing your previous work in social media, particularly any successful campaigns you've led on TikTok or Instagram. Highlight your ability to create viral content and demonstrate how you've driven organic growth in the past.
✨Tip Number 3
Stay updated on the latest trends in social media, especially those relevant to TikTok and Instagram. Being able to discuss current trends and how they could be leveraged for Gleam will show your proactive approach and creativity during any discussions.
✨Tip Number 4
Network with influencers and creators who align with Gleam's brand. Building relationships with potential collaborators can not only enhance your application but also demonstrate your ability to manage and recruit UGC creators effectively.
We think you need these skills to ace Creative Lead - Organic Growth (TikTok & Instagram)
Some tips for your application 🫡
Understand the Brand: Before applying, take some time to understand Gleam's brand identity and values. Familiarise yourself with their products and social media presence to tailor your application accordingly.
Showcase Relevant Experience: In your CV and cover letter, highlight any previous experience you have in managing social media accounts, particularly on TikTok and Instagram. Include specific examples of how you've driven organic growth or created engaging content.
Create a Content Sample: Consider creating a short video or content piece that reflects your understanding of Gleam's brand and target audience. This can demonstrate your creativity and ability to produce content that resonates with viewers.
Craft a Compelling Cover Letter: In your cover letter, express your passion for organic growth and social media. Clearly articulate why you believe you're the right fit for the role and how you can contribute to making Gleam the go-to smile brand on social.
How to prepare for a job interview at Gleam
✨Showcase Your Creative Portfolio
Bring along examples of your previous work, especially any content you've created for TikTok or Instagram. Highlight campaigns that went viral or significantly boosted engagement, as this will demonstrate your ability to drive organic growth.
✨Understand Gleam's Brand Voice
Before the interview, immerse yourself in Gleam's social media presence. Understand their tone, style, and audience. Be prepared to discuss how you would maintain and enhance this voice while executing your creative strategies.
✨Be Ready to Discuss Trends
Stay updated on the latest trends in social media, particularly on TikTok and Instagram. Be ready to pitch a few fresh content ideas that align with current trends and show how they could benefit Gleam's brand visibility.
✨Demonstrate Leadership Potential
Since this role has the potential to grow into a leadership position, be prepared to discuss your vision for leading a team. Share examples of how you've successfully managed projects or collaborated with others to achieve common goals.
