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- Tasks: Manage and optimise paid digital advertising campaigns for maximum ROI.
- Company: Join a premium global brand known for innovation in the architectural community.
- Benefits: Enjoy hybrid remote work, additional leave, company events, and a pension scheme.
- Why this job: Shape strategies that reach global audiences and see your ideas celebrated.
- Qualifications: Experience with PPC platforms and strong analytical skills are essential.
- Other info: Work within a collaborative team and stay ahead of digital trends.
The predicted salary is between 36000 - 60000 £ per year.
We’re looking for a results-driven Pay Per Click Specialist to take full ownership of our paid digital advertising activity. You’ll manage and optimise campaigns across search, display, and social platforms, ensuring every click counts towards measurable, profitable growth. As part of a forward-thinking, collaborative team, you’ll work within a premium global brand recognised for innovation in the architectural community. You’ll have the opportunity to shape strategies that reach audiences worldwide, tapping into new markets and staying ahead of digital trends. Your ideas won’t just be heard, they’ll be implemented, tested, and celebrated. Role Overview To own and optimise all paid digital advertising activity to deliver measurable, profitable results in line with our business objectives. This includes hands-on management of campaigns, budget allocation, performance tracking, and continuous optimisation to maximise ROI.Key Responsibilities 1. Campaign Execution & Management * Build, manage, and optimise paid search, display, and social campaigns (Google Ads, Bing, Meta, LinkedIn, etc.). * Conduct keyword research, audience targeting, and competitor benchmarking. * Write, test, and iterate ad copy and creative assets. * Implement remarketing and audience segmentation strategies. 2. Budget Control & Efficiency * Manage monthly PPC budgets, ensuring efficient spend and pacing. * Adjust bids and budgets in real time based on performance data. * Report variances and justify spend against forecasted targets. 3. Measurement & Reporting * Monitor daily/weekly performance against KPIs (CTR, conversion rate, CPA, ROAS, etc.). * Maintain campaign performance dashboards for internal visibility. * Produce monthly and quarterly reports with actionable insights and improvement plans. 4. Continuous Improvement * Test new targeting options, ad formats, and bidding strategies. * Collaborate with SEO, content, and design for optimised landing pages. * Stay updated on platform changes, algorithm updates, and industry best practice. KPIs / Success Measures * ROAS: Maintain/improve over agreed baseline. * CPA: Achieve target or lower without sacrificing lead quality. * CTR: Improve month-on-month through testing and optimisation. * Budget Utilisation: 95–100% spend accuracy each month. * Lead Quality: % of PPC leads that meet sales qualification criteria. Required Skills * Proven PPC platform experience (Google Ads, Microsoft Ads, Meta, LinkedIn). * Strong analytical and Excel/Sheets skills. * Understanding of tracking, attribution, and tag management. * Ability to interpret data into clear actions. * Copywriting skills for ad creation. Job Types: Full-time, Permanent Benefits: * Additional leave * Company events * Company pension * Free parking * On-site parking * Work from home Work Location: Hybrid remote in Diss IP22 4RG
Pay Per Click Specialist employer: Glazing Vision Ltd
Contact Detail:
Glazing Vision Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Pay Per Click Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in PPC advertising. Follow industry leaders on social media and subscribe to relevant blogs or newsletters. This will not only enhance your knowledge but also show your passion for the field during interviews.
✨Tip Number 2
Consider creating a portfolio of your previous PPC campaigns, showcasing your ability to optimise ads and achieve measurable results. This tangible evidence of your skills can set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital marketing space, especially those who specialise in PPC. Attend webinars, workshops, or local meetups to build connections that could lead to job opportunities.
✨Tip Number 4
Prepare to discuss specific metrics and KPIs you've worked with in past roles. Being able to articulate how you’ve improved CTR, CPA, or ROAS will demonstrate your analytical skills and understanding of performance-driven marketing.
We think you need these skills to ace Pay Per Click Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PPC management, including specific platforms like Google Ads and Meta. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital advertising and your results-driven approach. Mention specific campaigns you've managed and the measurable outcomes you achieved.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to optimise campaigns. Include any tools or software you're proficient in, such as Excel or analytics platforms.
Highlight Collaboration Experience: Since the role involves working within a collaborative team, mention any past experiences where you've successfully worked with cross-functional teams, particularly in SEO, content, or design.
How to prepare for a job interview at Glazing Vision Ltd
✨Showcase Your PPC Expertise
Be prepared to discuss your previous experience with PPC platforms like Google Ads and Meta. Highlight specific campaigns you've managed, the strategies you implemented, and the results you achieved. This will demonstrate your hands-on knowledge and ability to drive measurable results.
✨Demonstrate Analytical Skills
Since the role requires strong analytical skills, come equipped with examples of how you've used data to inform your decisions. Discuss how you've tracked KPIs such as CTR and CPA, and how you've adjusted campaigns based on performance metrics.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your problem-solving abilities. For instance, you might be asked how you would handle a sudden drop in campaign performance. Think through your approach to troubleshooting and optimising campaigns under pressure.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in digital advertising and any recent changes to PPC platforms. Being able to discuss these topics will show your passion for the industry and your commitment to continuous improvement, which is crucial for this role.
