Senior Brand Manager Vaccines HCPE

We are seeking an experienced Senior Brand Manager to join our UK Vaccines team to lead the marketing activities for Vaccines HCPE, a key strategic asset within our vaccine’s portfolio. This position offers high visibility and is a unique chance to gain marketing experience in a complex and innovative environment. As the Senior Brand Manager for Vaccines HCPE, you will play a leading role in planning and overseeing the strategic and operational marketing approach, delivering a high-quality customer engagement plan in line with the brand strategy. Healthcare Professional Engagement (HCPE) through expert-led meetings is a key channel for the GSK vaccines team to achieve our commercial strategy. You will have the opportunity to lead key activities to progress your career in a dynamic team on a priority brand. You will act as lead for planning and customer-centric execution of HCPE activities through a cross-functional team.

Key Responsibilities:

• Lead strategic and operational business planning for Vaccines HCPE, focusing on achieving key performance objectives.
• Oversee the successful implementation of the HCPE operational plan, ensuring high performance in meeting execution.
• Provide expertise in the design and performance optimisation of Vaccines HCPE content, utilising dashboards to drive data-driven enhancements and maximise content effectiveness.
• Orchestrate and optimise data-driven customer experience journeys to maximise engagement and performance for Vaccines HCPE.
• Support the cross-functional matrix team in navigating content approval processes efficiently while maintaining high performance standards.
• Lead and manage regular forecasting and reporting cycles, ensuring accurate performance tracking and analysis.
• Partner with field-based teams and FLSMs to ensure excellence and high performance in local HCPE execution, establishing and monitoring key metrics for success.
• Collaborate closely with the aligned Capability Partner to implement targeted interventions for local HCPE execution across face-to-face, hybrid, and virtual events, with a focus on performance outcomes.
• Provide line leadership and mentorship to the HCPE marketing team, fostering a collaborative, high-performance culture.
• Ensure all event executions comply with relevant governance frameworks, identifying opportunities for continuous improvement, and adhering to ABPI and GSK policies in all marketing activities to maintain high performance standards.

Basic qualifications and experience:

• Marketing experience in the pharmaceutical industry.
• Understanding and experience of working with the ABPI Code of Practice to create promotional and non-promotional content.
• Excellent organizational skills with attention to detail.
• Strong project management skills.
• Good analytical and numerical skills with the ability to analyse and assimilate data.
• Effective interpersonal, communication, and influencing skills.
• Works effectively and efficiently in cross-functional teams.
• Customer-focused and a champion of customer needs.
• Vaccines experience preferred.

Closing Date for Applications: 17/06/2025 (EOD)

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application. We encourage you to apply as soon as possible, as we may close the role early if we receive a high volume of applications.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.