Head, Global Digital Communications

Site Name: UK – London – New Oxford Street
Posted Date: Nov
Head, Global Digital Communications Location preference is London, but we would potentially consider US/other locations depending on circumstances of applicants Job purpose:

Are you energised by an exciting new role that leads and delivers digital communications strategy for a global biopharma company? If so, this role could be an exciting opportunity for you to consider.

GSK is a leading biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of 2030.

As Head, Global Digital Communications, you will be responsible for leading and delivering digital communications strategy across paid and organic global channels – to deliver newsflow and tell our Ahead Together story in a joined-up, innovative and impactful way.

Key responsibilities:

1. Leads and delivers digital communications strategy for integrated Ahead Together storytelling and company news flow across paid and organic global channels
2. Develops and deploys digital content and appropriate tactics (organic + paid + bespoke campaigns) to reach priority audiences
3. Responsible for editorial management of digital communications globally to ensure alignment with Communications and Government Affairs (CGA) function priorities and company news flow
4. Responsible for ensuring global digital comms powerfully impact delivery of CGA objectives
5. Partners across CGA and GSK to deliver strategy, expertise, and content for digital channels, including with R&D, medical and product teams, ViiV, HR, ESG team, Global Media team, US Digital team and Global Internal Engagement team
6. Builds, leads, and inspires a highly capable team of digital communication experts, including effective mentoring and development
7. Sets and maintains high standards of writing across output, particularly in relation to scripts and long-form content
8. Manages overall relationship with key agencies supporting delivery of key campaigns (currently WPP for creative and Publicis for paid). Focus on delivery of excellent content and financial efficiency
9. Responsible for ensuring GSK’s digital communications content stays at leading edge of industry standards
10. Ensures content meets all appropriate regulatory and legal requirements for the industry while also staying relevant and impactful for priority audiences

Basic Qualifications:

1. Significant experience in corporate communications or related disciplines including experience of digital communications or campaign management
2. Significant experience of pharma industry or similarly highly regulated industry
3. Expertise in developing and delivering digital communications strategy to meet organisational objectives
4. Experience of leading agency relationships
5. Proven track record as an energising team leader, comfortable working with skilled professionals across a range of communications and technical disciplines
6. Experience and enthusiasm for working with executives and senior leaders across communications, commercial and R&D business units on high profile and time sensitive programmes
7. Open to change and new ways of working, constantly looking to innovate and improve the way the organisation thinks about digital comms

Job-related skills:

1. Excellent problem-solver and strategic thinker, able to see the heart of a business issue quickly, with a proven track record of setting and delivering digital comms strategy
2. Highly creative, with strong writing skills, well-honed news-sense, and ability to tell a compelling story to audiences
3. Proven ability to build rapport and maintain strong, effective relationships with internal stakeholders
4. Strong understanding of insights generation and audience profiling
5. Strong understanding of trends in corporate digital communications and best methods to reach key audiences

Preferred Qualifications:

1. Bachelor’s or Master’s degree

LI-GSK

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive.

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class ( US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.